Practitioners of children's physique define 20 17 as "the first year of the development of children's physique industry". In recent two years, the number of institutions has exploded, and enterprises have entered the market to fill in the industry. However, in the process of rapid development of quantity and scale, many problems have also been exposed, such as low market awareness, weak curriculum system, difficulty in obtaining customers, difficulty in retaining customers, and the single-store model has not yet become a system. These problems have exposed the difficulty of the expansion of some large children's fitness institutions in Zhang Zhilu, and the frequent occurrence of these problems makes the small children's fitness institutions that have just started face the situation of merger, transfer and closure.
Recently, Seruban released a new version of MAGIC KID 4.0. After continuous updating and improvement, a very perfect system is finally realized. Because the industry is still in the early stage of development, the curriculum and teaching system of children's physical fitness are still in the process of evolution. At present, all kinds of fitness training institutions have a single course form, serious homogenization and uneven level. So how to ensure the professionalism and systematicness of the course? How to standardize and differentiate courses? At present, various institutions are actively exploring. Therefore, facing these problems, Seruban's all-in-one immersion holographic intelligent equipment system is a good choice, which can solve the problems encountered by most children's physical training institutions and help small and medium-sized enterprises gain a firm foothold in the industry.
Curriculum combination
Simply put, children's physical fitness curriculum consists of two parts, one is the external core and the other is the internal source. The outer core refers to the external performance that we can see, which consists of three main lines: motor development, physical quality and athletic ability; Endogenous refers to the interest in the course, including scenario simulation, role-playing, competition, challenge and enterprising. In this kind of cognition, the curriculum should also combine the cognitive performance of children of different ages and adopt different guiding methods.
Innovation plan
Seruban has a perfect intelligent system. The immersive scene is accompanied by a wealth of courses, and special training is carried out for physical fitness to improve children's enthusiasm and let children exercise their physical fitness in the game.
When we are carrying out physical training for children, we need to first make clear the basic elements of physical training for children: exercise mode, direction, center, plane, line and intensity. After defining the basic elements, the coach can reasonably combine these elements to form a variety of programs.
Reasonable arrangement of training suitable for children
The curriculum design and teaching of children's physical exercise function and physical quality will take into account the development law of children's whole brain, focus on learning movements and motor skills, reasonably arrange the frequency, quantity and intensity, and pay attention to the combination with the improvement of motor skills.
Secondly, in the process of children's growth and development, gradually develop children's nerve, muscle and joint functions, effectively develop and improve speed and sensitivity, quickly start their neuromuscular development and motor skills learning, tap children's sports potential, and reduce the possibility of sports injuries.
In addition, because the cycle of children's physical fitness learning effect is longer than that of special sports training, and the unit price of physical fitness courses is higher than that of some special sports training items, it is difficult for parents with low educational awareness and strong economic strength to include them in the list of educational consumption wishes. Therefore, in the early stage of the development of children's fitness industry, the first step is to strengthen their own research ability. The first step is to open the market and improve parents' awareness.
How to identify the main points of parents' needs? How to make different marketing strategies according to different types of parents?
At present, parents' awareness of children's physique is not enough, and the product label is not clear. The biggest demand of customers is to make them have a double experience. The first is that the curriculum must be liked by children, and the second is that parents recognize the curriculum concept and coaching professionalism. Providing users with good courses, improving users' efficiency, reducing users' costs and satisfying users' experience are the keys to institutional operation.
Firstly, customer requirements are divided into three stages: cognitive requirements-generating requirements-triggering requirements. The first stage of cognitive needs means that parents have not recognized their children's physical fitness; The demand in the second stage means that parents have learned about their children's physical training institutions, but there is no demand for payment; The third stage means that parents can pay for their children's physical fitness.
If you want parents to have consumer demand, you can also achieve it in the following three ways:
1, enhance parents' "sense of absence"
2. To strengthen the effectiveness of the course, parents should know what the institution does at first sight, so they must work hard on the course design.
3. Reduce the cost for parents to take action.
Parents must see the effect when spending money. Has the child changed after class? Traditional children's sports venues lack a digital curriculum system, and the evaluation methods are relatively traditional. MAGIC KID immersive children's physical fitness hall will solve this problem.
How to solve it?
1, clear product positioning
Seruban defines its own product positioning, including the target population, the geographical distribution of customers, its own curriculum characteristics and the brand value of products. It can effectively control the flow conversion and carry out fine process control. Built-in various course modes and parent-child activity games enhance users' trust and naturally improve the conversion rate.
2, fully understand customer needs, the effect has a strong contrast.
Knowing the needs of customers, the operation of smart devices is very obvious compared with traditional physical fitness exercises. Its cool scenes and rich courses have greatly caught children's attention, and made special course sports according to children's hobbies to match the game scenes. The training effect on children is remarkable, parents can use it with confidence, and children have fun.
Children's physical fitness market is an incremental market, and institutions need to try, explore and precipitate for a long time. Especially in the development stage of information transparency and curriculum homogenization, it is more necessary for institutions to endure loneliness and calm down to polish their own curriculum system, teaching mode and mode. In fact, the needs of children and parents are quite simple, fun and effective!