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What does new media operation learn?
An excellent operator needs to have four kinds of thinking: frame thinking, data thinking, core thinking and ecological thinking, and constantly optimize internally and extend externally.

1, the first is frame thinking.

Frame thinking is necessary in every field. From international trends to an activity, sorting out the key frames first will help you get closer to the results. There are two ways to realize frame thinking: top-down and bottom-up. The former is suitable for experienced operators and the latter is suitable for new operators. Many new operators can easily fall into odd jobs, but the results are not satisfactory every day. But if you make the result first, push back: what key things need to be done to achieve this result, list the important points, and do it around these key points, the result will not deviate.

2, followed by data thinking.

In the Internet, data is a mirror, which feeds back users' behaviors: the influence of activities, what kind of users prefer your products, whether there are any problems in the registration process, the frequency of users' use of products, whether articles are liked, and even whether users prefer your title or the content of your articles. Excellent operators should learn to analyze the truth behind mining through these data, and optimize and improve your business model through data feedback.

3. Again, it is the core thinking.

There are many words to describe the core point: detonation, fulcrum and pain point. To put it bluntly, it is to find the core point of one thing. For example, doing a summit, the pain point may be the guests. If influential guests are invited, other guests, participants and media promotion will follow.

4. Finally, ecological thinking.

An excellent operator can't just stare at products, official WeChat accounts and new media, but also see the whole ecology. Internally, it depends on your product ecology, whether more roles can participate, output content, digest content and change content. Externally, you should see your competing products, upstream and downstream products in the industry, the platform you are attached to now and the state after five years and ten years.

Of course, if you want to have the above four kinds of thinking, you must develop good continuous learning ability, understand products, users, data, markets, channels, communication, brands and spiritual aesthetics ... Then you can make bigger games and multiply all resources together to maximize the value of resources.