First, customers with clear needs should know the characteristics of products.
Before the meeting begins, it is necessary to clarify the two purposes of the meeting: first, to promote products and let more people know about them. Second, let the people present buy the products. In marketing, the lecturer is in the active state and the audience is in the passive state. Even if I know what kind of products I need, I won't take the initiative to ask. Therefore, as a lecturer, it is best to describe the characteristics of the product in detail, so that customers have an immersive feeling. For example, use assumptions, stories, examples and other methods to make some consumers more sure that they need your products.
Second, customers who are not in a hurry to buy should dig deep into the demand point.
Some customers don't know where their needs are, or will deliberately hide some needs from us, so we should know that the best way to stimulate potential consumers is to dig deep into customer needs and find the matching degree between product functions and customer needs.
Third, maybe what customers need is a water dispenser, not a cup.
The so-called peripheral consumers refer to customers who have no direct demand for a product, but have demand for other products related to a product or are already using it, so it is necessary to find out the relevant points.
1. Explain the problem with an associated point.
2. Connection points can make customers clearly associate with the products they need, and the connection points should be clear and convincing.
Fourth, a rational consumer should tell him how affordable the product is.
1. Let's start with good quality and low price. The product quality is good and the price is low, which is convincing by comparison.
2. Focus on customer's important demand points in combination with customer's demand points, price, quality and after-sales service.
3. Persuasive data, real and effective data is more convincing.
Economical consumer products are not the problem, but the price is the key.
Distinguish what kind of customers are first, and then take the right way to sell. The biggest feature of economic consumers is that they are more sensitive to prices.
1. Make an offer after emphasizing the advantages of the goods.
2. Compare quotations. Compare the products with similar products in the market and quote.
6. Some customers are wary of the lecturer, so it is better to let their own people convince him.
1. failed to meet customer expectations.
2. Customers are worried about unfavorable factors.
3. Feel disgusted by being cheated or fooled.
We can persuade some customers who have recognized and bought our products to communicate with such customers, so as to gain the trust of each other.
Seven, the impulsive consumer has drawn out the demons in his heart.
1. Tell what customers are most interested in.
2. Quick invitation to clinch a deal.
For impulsive customers, they will show a strong desire to buy at some point. Once this time has passed, it will become an invalid customer, so we must seize the opportunity and actively issue an invitation to clinch a deal in order to get customers.
? I believe that if we master and internalize the above seven marketing strategies, it will be very helpful for us to sell online and offline courses.