In today's society, people use job responsibilities more and more, and formulating job responsibilities is conducive to improving work efficiency and quality. How to formulate job responsibilities? The following is the job responsibilities of product operation that I sorted out for you, hoping to help you.

Job description:

1. Be responsible for the overall operation and management of APP, including product planning, promotion, activity planning and daily operation and maintenance, and achieve the annual business objectives as planned;

2. Analyze the operation data of APP and track the user's behavior, and adjust the operation and promotion strategy in time according to the user's needs and feedback on the content;

3. Responsible for the operation planning of APP content, the introduction of new members and the expansion of member channels, and guide users to interact;

4. Responsible for the spread of APP, and responsible for traffic, customer viscosity and conversion rate;

5. Promote the plan and related budget, organize and integrate relevant internal and external resources to promote the implementation of the APP operation plan and supervise the implementation effect.

1. Responsible for the business module operation of Internet financial products, involving: user account management, securities data service, high-quality content recommendation and other related businesses;

2. According to customer needs, market hotspots and trends, put forward suggestions and opinions on the improvement of the company's products and related businesses;

3. Establish a statistical analysis system of data and content, collect and analyze target market trends, target customer needs and product characteristics of the same industry, formulate and continuously monitor core business indicators such as income, cost, customer volume, activity and growth rate of existing products, and optimize business development, packaging and risk control according to the index results;

4. Actively cooperate with products, marketing and other relevant departments to effectively improve product market share and user activity;

qualified

1. Bachelor degree or above, interested in finance, 1 year or above.

2. Strong communication and logic skills, sensitive to data, and strong analytical processing and refining capabilities;

3. Have good ability to judge, guide and control the needs of users, be good at cooperation, coordination and communication, have quick thinking, and have very good written and oral expression skills;

4. Love securities investment, have certain investment analysis ability, and have a deep understanding of investors' behavior psychology;

5. Strong execution, good at organization and coordination, and promote the effective and high-quality completion of the work.

Job responsibilities:

1. Plan and formulate the promotion plan of customer online stores and their products;

2. Be responsible for the operation and promotion of customers' Tmall stores or Taobao stores, improve the click-through rate and page views of stores, help customers achieve sales targets, regularly track, evaluate and statistically analyze the promotion effect, and put forward marketing improvement plans in time;

3. Use Taobao marketing tools to promote customers' products and shops, and formulate effective marketing strategies in combination with the company's product characteristics, so as to effectively increase the visits of shops and products and increase the sales of Taobao channels.

4. Improve the comprehensive ranking of commodity search, store search and category search, including Taobao Wangpu, store and commodity title keyword strategy, window recommendation, forum community, super bully, taobao guest Training, taobao guest, etc. , and cooperate with various marketing promotion of the store itself;

5. Daily monitoring data: marketing data, transaction data, commodity management and customer management; Follow up the implementation of various official promotion activities of Taobao, formulate corresponding analysis reports and improve them in time. Cooperate with Taobao Xiaoer to strive for the effect of the activity;

6. According to the product attributes of the store, independently design various marketing activities in the store and follow up the implementation details;

7. Lead the team to complete the company's tasks.

Qualifications:

1.2 years or above experience in Taobao store operation planning, and experience in operation team management. Have an in-depth understanding of the marketing work of Taobao online stores, and be able to manage online stores daily through Taobao related software;

2. Proficient in the game rules of Tmall and Taobao, familiar with the operating environment of Taobao, the trading rules formulated by Taobao, the promotion of Taobao, and the advertising resources of Taobao website;

3. Familiar with all kinds of marketing promotion methods of Taobao, able to skillfully use all kinds of Taobao marketing tools including through train;

4. Familiar with Taobao's operating rules such as product sorting, online store rating and store operation, and have strong planning and organization ability for store promotion activities;

5. Familiar with Alipay operation process (commodity management, transaction process, payment process, complaint system, etc.). );

6. Good customer service awareness, teamwork spirit and pressure resistance, strong language communication and expression skills.

Job responsibilities:

1, responsible for the implementation of new product projects: investigation, testing, guidance, training, acceptance, and subsequent JIRA processing;

2. Responsible for the packaging and publicity of product internal promotion;

3. Develop training courses, courseware, test questions and training presentations in combination with business operations;

4. Be responsible for user consultation and answering questions during product use, and collect Q&; a；

5. Responsible for the second iteration, optimization and update of product functions;

6, responsible for the formulation and implementation of product incentive activities;

7. Responsible for monitoring and analyzing product operation data;

8. Be responsible for the investigation and summary of product usage.

Requirements:

1, bachelor degree or above, good image, proficient in using H5, PS software, EXCEL, WORD, PPT and other office software, male or female aged 20-35;

2. Have the ability to write WeChat soft text and file copy;

3. Sensitive to operational data, clear in logical thinking and good at induction and data analysis;

4. Have good operational awareness and cross-departmental coordination and communication skills;

5. Strong execution, sense of responsibility and active learning ability, and experience in real estate finance industry or market planning is preferred.

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