So, how can we guide our customers' cigarette business? First, tap the potential and broaden the thinking. In the daily cigarette sales work, some retail customers are not good at using their brains due to objective reasons such as age and cultural quality, and their business methods are conservative, too traditional and too simple, and their business ability is relatively poor, resulting in lower cigarette sales profits. Therefore, account managers should guide retail customers to change their thinking, improve their business methods, maximize the sales potential of the cigarette market, make good use of the consumption habits of local weddings, funerals, legal holidays and other activities, and combine the actual situation of these cigarette consumers to guide customers to formulate business strategies in a timely and targeted manner, broaden their business ideas, and adopt some feasible incentives and promotions to attract more consumers and improve their business capabilities. Second, reasonable inventory is running normally. Account managers should guide customers to do a good job in cigarette inventory statistics according to the monthly supply strategy information, and suggest retail customers to replenish or reduce cigarette inventory in time, and establish a reasonable purchase, sale and storage system to avoid the phenomenon of out-of-stock or unsalable cigarettes in normal operation. This is conducive to the normal operation of customers' funds, rationalizing the cigarette business, ensuring that there is no backlog of inventory and goods, and ultimately allowing customers to gain benefits without suffering losses. Third, guide the order and make a prediction. Every retail customer has more or less brands on the counter, which is uneven and has different ordering habits. Missed ordering of brands also happens from time to time. Therefore, account managers should guide retail customers to make cigarette ordering plans, which cigarette brands should be ordered more, which cigarette brands should be ordered less, and which cigarette brands are just to maintain sales, so as to help customers predict their demand according to different time nodes and improve their sales ability. Fourth, attracting eyeballs to stimulate consumption Many retail customers do not pay much attention to the brand appearance in the process of cigarette display, and often "grab their eyebrows and beards", which is confusing in appearance and lacks layering, making it difficult to attract consumers' attention. Therefore, the account manager should guide customers to do a good job of cigarette sampling. According to the price level of different brands of cigarettes, the prominent arrangement of key famous brands and the arrangement of different colors, we can enhance the overall image, enhance the visual effect of cigarettes, attract the eyes of many consumers, stimulate the desire of consumer groups, and then increase the sales of cigarettes. V. Standardize operation and improve efficiency. Some retail customers are driven by interests and operate illegally. They often enter some channels to export cigarettes or counterfeit cigarettes, which will not only affect their integrity in tobacco companies, but also lose the trust of consumers once they sell cigarettes or counterfeit cigarettes through channels, making them rich and famous. Therefore, the account manager should guide the customer to calculate three accounts: one is the risk account of illegal operation, the other is the cost account of illegal operation, and the third is the income account of law-abiding operation. It is necessary to publicize tobacco laws and regulations, guide customers to analyze from the perspective of long-term interests, not be swayed by petty profits, make them consciously stay away from illegal and illegal behaviors and sell fake and shoddy cigarettes, and build a well-ordered cigarette sales and operation environment, so as to obtain stable interests.