1. What is the operation strategy of Xiaohongshu? 1. Compared with short video platforms such as Tik Tok, Xiaohongshu has stricter requirements for accounts. If you want to open a Tik Tok account, just register directly, and so does Xiaohongshu. But what if the number you used registered a platform account before? Tik Tok's practice is to re-register after cancellation, but Xiaohongshu can't, and it will limit the flow of new accounts. 2. After registering a new account, the first thing you need to do is not to publish your notes directly, but to enter the "registration stage". Usually a week's time. I usually like to collect and follow other blogs. I open the app for more than half an hour every day and brush it. 3, note operation stage 1, topic. Everyone wants to write "explosion notes", so the title is very important. The elements of the title usually include "crowd positioning+domain keywords+numbers+headline party vocabulary+words". 2. content. The number of words and duration, the number of words in Little Red Book notes is limited to 1000 Chinese characters. If it is a small video, 60 seconds is better. The slogan of Little Red Book is "Mark My Life". Since it is life, the language should not be too official, and pay more attention to colloquialism. Write as you say. 3, expression tips. Look at those excellent notes, and each note will use some words to distinguish paragraphs. So when writing notes, you can also find some emoji you like to distinguish paragraphs, but a note should not be too messy, otherwise it will also affect the reading experience. 2. What pits are there in the drainage of Xiaohongshu? 1. Some brands secretly leave contact information, and watermark the name of Taobao store or private WeChat in the note picture, or guide users to private messages or contact information in the comments. The purpose is to improve the conversion rate of the little red book, but at present this behavior is also the target of the little red book platform, which may lead to the whole note being blocked by the system, and may also lead to silence and titles. 2. Use technical means to actively search for one of the important traffic sources of Xiaohongshu's notes, so many users will use technical means to maintain the ranking of notes, but Xiaohongshu has taken strict control measures to combat this bad behavior in the past two years. For the long-term development, brands should avoid using technical means to swipe their bills, otherwise the platform will be aware of this bad behavior, which will lead to the restriction of notes, the closure of accounts, the official blocking of brand keywords and the complete loss of promotion opportunities. The operation of Xiaohongshu must first do a good job in raising numbers. Just wait until the account number is almost the same before posting. As long as the content is of high quality, it will definitely be recommended by the platform, which will bring a lot of traffic to itself and have a better chance of becoming an explosion.