First of all, we understand that the essence of an education and training institution is "teaching+operation", so the latest thing to consider is, what resources can match your abilities and contacts? At the same time, we should locate whether we are good at teaching or operation management. If you just want to be an investor, and you don't know programming technology or management of training industry, you should be careful to throw money at Shui Piao.
Let's talk about joining first:
1. Many people think that joining a big brand has a high reputation, and you can use the influence of big brands to enhance users' cognition and increase trust. But what you need to be sober is that "big brands are not everything". The education industry not only looks at brands, but also at teaching and service. Really doing a good job in teaching and service is the key to acquire and retain customers, and teaching and service depend on the actual teaching teachers. At present, a difficult problem in children's programming education industry is the problem of teachers, and big brands can't help franchisees solve the problem of teachers well. Big brands can help teachers train. But only if you find the right person. This suitable person has a certain computer foundation or graduated from science and engineering, and has educational feelings. He is willing to be a children's programming teacher and deal with children all day, preferably from a normal school. Haha, such people are hard to find at present.
2. The reason why we chose to join is because we don't have a teaching system, the time cost of our own research and development is too high, and the quality of the effect is not guaranteed. But what you need to be sober is that if you choose to join, you have to solve the curriculum system and teaching system, but in fact, there is no standard and perfect curriculum system in the children's programming industry at present, because this industry is relatively new, with a short development time, and there is no very mature and effective curriculum system, even those well-known big brands have no very good teaching effect. It is a well-known brand cat in the industry, and because of the strong concept of later courses, children are not interested in learning. Finally, he entered a primary school in Shenzhen and was abandoned by the school.
On the contrary, if you study this industry in depth, you will find that there are still some enterprises in the market that specialize in exporting teaching systems and teacher training, with much less money than joining and better service than big brands, so there is no problem of cheating customers.
More importantly, the joining of the education industry in the market is often criticized by the society at present. It is because of the various conditions and support that franchisees talk about when they decide to join, it is difficult to provide follow-up services in place. In addition to giving a bunch of standardized documents and courseware, all aspects can give little training and landing support. If we can't give systematic support to the operation (detailed enrollment publicity materials, wonderful free experience courses, curriculum arrangements based on the actual students' learning foundation ...), how can we attract parents, how can we satisfy parents and win word of mouth? How does your running water flow?
To put it more bluntly, there are two profit models in the education industry: one is to teach by yourself, and the other is to let go of joining. If the project is easy to do and can continue to make profits, why not open a store directly in the country and collect the franchise fee? The cost of joining is high, and whether the service is perfect or not needs detailed investigation. It is best to know the actual situation and personal experience of franchisees in the past in detail. Education is originally an industry with large capital investment. If most of the expenses are given to franchisees in the early stage, how to use them in the later stage?
Remind a financier who wants to join the children's programming industry. A little carelessness will lose every step. To start a business in the education and training industry, it is not good to have business ideals without educational services, and it is not good to have educational feelings without operational management experience to help realize business ideals.
Then there are four suggestions for people who want to enter children's programming entrepreneurship for your reference:
1. I don't have any experience in education and training industry. If I just have money, I don't recommend joining the job. You would rather spend more time studying in the early stage than enter the business easily. This industry is far from being as simple as you think. The education industry is also a service industry. I believe many people have heard the story that friends around them have no experience in the catering industry and choose to join a catering brand to start a business, which ends in failure. The same thing will happen in the education industry, which is also a service industry. There should be no biased thoughts of survivors.
2. If you have experience in teaching children programming, and you know how to teach children programming, but you don't know how to operate it, it is suggested to find a partner who knows how to manage the operation, or you can pay a professional manager to operate in the market. At the same time, you should learn some basic operation and management knowledge quickly to make up for the shortcomings.
3. If you are a programmer and switch to be a children's programming teacher, and you can't find a suitable partner, you can start from setting up a studio in your spare time, do a good job in teaching and service, and have a steady stream of renewal fees and word-of-mouth recommendations, first slowly survive and then seek development.
4. If you have many years of experience in the education and training industry, you don't know programming teaching, and you can't measure the effect and targeted improvement of programming teaching. You can find a partner who knows teaching, because the real core of the education and training industry is teaching. Only by returning to the essence of education and training can the programming teaching courses offered by education and training institutions last for a long time.
I hope my answer is helpful to you. I hope it can be adopted. Thank you!