First, active communication.
All work should start with communication, which is the lubricant between people. As soon as the beauty instructor arrives at the store, he should adjust his mood in time and communicate with the staff in the store, provided that the beauty instructor has certain communication skills. In addition, when communicating, you may wish to pay attention to the following points:
1, priority; You can arrange the communication order according to the importance of the people in the franchise store, that is, start with the beauty salon owner, then communicate with the beauty salon manager, and then the brand director, beautician and other people in turn.
2. choose a good time; In order to ensure the communication effect, beauticians need to arrange communication time reasonably, and try to avoid working hours, noisy people or time when there are guests in the beauty salon. Avoid disturbing colleagues' work or affecting the performance of beauty salons.
3, optimistic about the environment; The more important people are, the more they should communicate in private space. In addition, beauty instructors should be cautious when they first arrive at the store, and don't participate in gossip or speak ill of enterprises or colleagues. When talking about sensitive topics, you should choose a quiet place with few people to communicate.
4. take notes; The beauty instructor just left the store and didn't know much about many things. When communicating with the store, you may wish to take notes with a notebook, especially to exchange details. A good memory is better than a bad writing. Taking notes with your heart can not only facilitate yourself, but also leave a good impression on the store.
5. solve the problem; Communication is to better carry out the work, rather than simply spend time chatting, so when communicating with the store, the beauty instructor should start to solve problems and resolve doubts.
Second, organize inventory.
Finishing inventory is an important link in the process of beauty instructors arriving at the store. Among them, the inventory goods of the franchise stores include: display samples, main products, seasonal products, promotional products, unsalable products, gifts, expired products, promotional materials and so on. American directors should not only know the total inventory and total value, but also count the quantity and value of the above-mentioned classified goods. After mastering these detailed data, we can achieve the following purposes: a, analyze the irrationality of inventory, help franchisees learn to control and adjust inventory, establish early warning of the upper and lower limits of various classified goods, and fundamentally solve the stubborn problem of franchisees asking for goods and changing goods indiscriminately. B, give full play to the role of idle materials and gifts in hospital inventory. C, to provide guidance for the formulation of hospital promotion plans and the training of marketing speeches. Because in most cases, products are unsalable or returned, not because the products are not good, but because they are not used well or used very narrowly. D, it can provide analytical basis for franchisees to replenish goods.
Third, product display.
Window is the window of in-store sales, the weather vane of daily sales of products and the main battlefield of promotional activities. "The customer's eyes need to be guided", but many franchisees are not familiar with this. In beauty salons, we can often see constant showcases, thick dust and "yin and yang faces" of exhibits. Therefore, American directors should guide the relevant personnel of franchise stores to learn to display goods.
Display principle: a. Products that can be placed on the display cabinet: promotional items, gifts, main products of the season, best-selling products, unsalable products, boxes, etc. B, exhibits to meet the requirements of easy to put, easy to take, visually beautiful. C in the case of multi-layer display, the layer parallel to the customer's sight is the best display position. The selection of exhibits in this position should reflect the main sales purpose of the operator. D, all displayed goods should change irregularly with the passage of sales period, the change of seasons, the change of business strategy, the shift of promotion focus and the length of display time. E use exquisite water marks, guiding words, unique ornaments and other decorations on the display cabinet. If used properly, unsalable products can be packaged into best-selling products.