There is also a professional poster design course, which is recommended for everyone to learn: e-commerce full-screen poster design series tutorial ~
Poster design classification:
1, DM design: DM self-contained. Also known as "non-media advertising", it is not limited by other media's propaganda environment, public characteristics, information arrangement, layout, printing, paper and so on. Samples and instructions are brochures with a cover and an inner page. Just like a bound book, it has the integrity of the cover and content. Paper, layout, printing, mailing, gifts and other promotional materials are independent. Because DM design brochures have strong pertinence and independence, we should give full play to their advertising functions as commodities, and put forward high requirements from conception to image expression, from DM design layout to printing paper, so that consumers can't put it down. It seems that we can get a good DM design card or a good book instead of throwing it away. Excellent DM design publicity materials can also be preserved for a long time and play a role for a long time.
2. Menu design: The menu design requires a sense of luxury and enjoyment, and some unique elements are used in the design to reflect exquisiteness.
3. Catalog design: The success or failure of a good catalog design depends on the design orientation, that is, communicating with customers in the early stage, and half of the good catalog design comes from the communication in the early stage, thus reflecting the consumer demand of customers and bringing greater sales performance to customers.
4. Folding design: Fold 2\3\4 times, with folio size (2 10*285, usually the size of corporate brochure or a product catalog with a large print run), or fold books of other sizes in page number order.
5.CD envelope design: A good CD envelope design should not only attract readers in form, but also stand up to "thought-provoking", which requires designers to have good creativity and ideas to make the CD envelope design perfectly unified from form to content.
6. Catalogue design of business plan: The catalogue and sample design of business plan (sometimes called picture books and brochures of business plan) include many contents, such as enterprise introduction, product description, market analysis, marketing promotion, financial and operating income forecast, etc. The catalogue of business plans incorporating the design concept will obviously be more infectious than ordinary graphic stacking.
7. Direct mail advertising design: Direct mail advertising needs to be targeted, universal and impactful. With the characteristics of "short, flat and fast", we can reach consumers quickly and impress potential customers.
8. Address book design: According to the function of the address book and the nature of the enterprise, appropriate composition and design elements are used to reflect the characteristics of the address book: nostalgia, reminiscence and missing.
9. Single-page design: Single-page design pays more attention to formal design and displays a lot of content in a limited space. Product page design generally adopts single page design. Generally, the products in the front are advertised and the products in the back are introduced.
10, Training Manual Design: The design and production of a successful training manual is one of the key factors of a company's product service and brand image communication, and it is an important platform for enterprises to display in all directions. Be able to combine the characteristics of products and services, the competitive advantage of enterprises, image style and other internal cultures with external market communication.
In fact, the above categories of poster design often appear in posters we see in our daily life, so it is absolutely no problem for everyone to design according to these categories ~ Finally, learn poster design and go on ~
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