According to my observation, their general process is as follows:
First of all, make up your mind to be a freelance writer;
Secondly, search a lot of information in this area on the Internet, especially when you encounter a great god experience with a reward of more than four digits;
Once again, the keyboard was pushed, the mobile phone was lost, and the figure of eight was lying on the bed.
Then, his eyes began to look at the stars:
He (here is the great god I saw on the Internet) started to do it from …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Isn't this a piece of cake for me? Besides, what he wrote, such as this ... that ... is obviously not a good thing?
You have to write whatever you think in your head. Even if you don't read 100 thousand, there are 99 thousand, right? Not bad for a novice.
……
Also, I just started writing, and the fee for a manuscript is not as high as his. One thousand is always enough. In this way, three articles a day and ten articles a week are much easier, much easier than going to work ... here, more than 10,000 words of "whimsical" are omitted.
So, next, I am very anxious:
Join a group: Join a large group. I shouted at the top of my lungs as soon as I entered the door. Freelance writers beg for jobs. I can't wait for a lot of customers to come around and shout with RMB, I want to write, I want to write!
Inform friends and relatives everywhere: I am a freelance writer now, and I will be recommended as long as I have the need to write a manuscript.
After these things are done, I am more agitated and anxious. Two hours have passed, why is there no movement at all? Didn't they see it?
Therefore, the above process is repeated. ...
Not to mention whether the customer is so easy to find, the key is whether it is really feasible to "take over" in such a hurry.
Xiao Nuo, who began to be a writer after graduation last year, had a terrible lesson.
Xiao Nuo is a junior I met earlier this year. We are in the same university, and her major is journalism. As soon as they hit it off, she usually called me senior.
Because he was responsible for writing all kinds of campus publicity documents during school, Xiaonuo made up his mind to be a freelance writer before leaving the campus.
After graduation, I spent two or three months in exile happily, traveled all over the country, and began to prepare when I returned to Beijing.
She said she was lucky. At the end of last year 10, the first customer found her through her classmates and wanted to write a public relations draft, mainly in response to distant calls.
After receiving the call from this customer, Xiaonuo said that she was extremely happy.
Although he is a professional, Xiao Nuo's excitement at this time has been completely forgotten, and he only repeatedly extracts keywords in his mind and attacks opponents and other products. ...
In the absence of in-depth understanding with customers, Xiaonuo quickly published the manuscript.
The result was reprimanded by the other party: I didn't understand the market, the writing was too empty and lacked factual basis, I didn't even know the brand of their company, and I didn't have a thorough grasp of the opponent's information ... The most important thing is that the whole manuscript was purely an armchair strategist. Instead of hitting back at my opponent, my product was "black" to pieces.
"The manuscript was written in only forty minutes." This is the most accurate number Xiao Nuo remembers when working with that customer.
And what the customer says is her only reward, that's all.
Obviously, Xiao Nuo made several mistakes:
First, I only make up my mind to be a freelance writer, but I have no direction and my eyes are empty;
Second, there was no in-depth understanding and communication with customers afterwards;
Third, I don't know the current market situation of the customer industry, including competition;
Fourth, unlike the propaganda copy on campus, Xiaonuo completely copied the book theory when writing the manuscript on the client, regardless of the specific product audience, advantages and disadvantages.
Fifth, there is no deposit. Of course, this is normal for many people who are writing for the first time. They are anxious and ignore it.
So the question is, what do you need to do before "officially taking over the work"?
From my personal experience, we must think about these issues:
1. What do you want to do?
2. How much do you know about this industry? Can the current knowledge reserve understand this industry?
3. What is the current pattern of the industry? Is the client company's position here light or heavy? How influential is it?
4. How many media are there in this industry? Authoritative media? New media? We-Media
This doesn't mean that you have to count these media, you just need to know some well-known, master industry trends and compete for relevant articles published in these media.
5. Are there any favorable policies? What are the trends of industry giants?
6. Does the customer fully understand the requirements? According to the present situation, can you do it?
Don't just look at the money to get a job, so you will be very tired all the way down, and you will be constantly discouraged. PS: If someone says that I can live on a deposit, please ignore me.
Finally, I solemnly remind you that refusal is too broad. Some people may think that I can write in any industry, and I can write in any industry.
It must be clear here that you can write and write, but that doesn't mean you have this qualification. If the range is too wide, you will lose your sense of direction.
Even when you receive the manuscript, you will go crazy:
For example, when I received a financial manuscript, I was so anxious that I searched for technical terms online; I listened to the customer's point, but I couldn't get it, and even blamed the customer in my heart. Just put these things in order I am a professional writer, not a professional.
For another example, after receiving a marketing manuscript, find a set of templates online and complete it. I was scolded by the customer afterwards, and I am still very confused. I cried my eyes out, at the same time, I cursed my clients for being stupid. I don't understand this. Are you a major or mine? Do you write or should I write?
Yes, you write, you write professionally, but relatively speaking, customers are more professional about their own industries and products. In this respect, you should fully understand something about the customer, because the customer's audience is consumers, and what he wants is to implant the image of his own product in the user's mind, rather than let the user enjoy a meaningless beautiful article. Even if you write this article, he can't pay for an article that has nothing to do with his product.
Imagine, from the customer's point of view, are you really "professional"? You just pretend to be professional.
Of course, what I said here is useless. Only by personal experience will you realize it.