On social platforms, more and more young people have the idea of "sending dogs to school", and reported their dogs to pet schools to correct some bad habits. But recently, "shovel officials" have hanged their hearts on a "dog training video".

On June 19, an online video showed that the founder of Kendao Culture, a well-known dog training institution, was suspected of abusing dogs by kicking, picking and throwing. Subsequently, the founder responded that the online video was a demonstration segment of the adjustment treatment of a border collie with acquired neurosis when a training course was held on 20 17.

A stone stirred up a thousand waves, and the pet school and dog training market behind the video incident surfaced. "400 yuan can apply for the qualification certificate of pet trainer", "the issuing agency is different", "It's all true, I helped you take the exam", "dog trainer Training10.5 million yuan, and you can earn 30 thousand yuan in the next month" ... There are different opinions about the market segment of pet training.

The data shows that the market size of dogs and cats has reached 249 billion yuan, and the wallet of pet owners is a new big cake. However, compared with pet food and pet medical treatment, the share of pet training in the pet consumption market is still very small, and the market share has increased from 20 19 to 202 1 from 0.5% to 0.8%.

According to the investigation of Red Star Capital Bureau, there are still many chaos in the pet training market, from dog training to dog trainer, and then to upstream training among dog trainers.

Well-known dog training institutions are accused of abusing dogs.

Responded that he was "treating the psychological problems of dogs"

On June 19, an online video showed that Tang Weimin, the founder of Dog Road Culture, a well-known dog training institution, was suspected of abusing dogs by kicking, scratching and throwing hands.

The video was quickly fermented after being forwarded by a well-known cute pet blogger. According to reports, the staff of Shanghai Minhang Yongqiao Police Station said that they had received an alarm and went to the incident company to understand the situation. Dog culture responded that all dogs sent for training have psychological problems, so they are trained like that (in the video).