E-commerce college students' business plan model 1. The company's short-term, medium-term, medium-term and long-term development plan
1, recently-set up a headquarters in xx, starting from xx.
(1)xx is the most economically developed place in Central China, with a large population, concentrated distribution, large effective radius and small market distance, which is convenient for having more consumers in a relatively small place, but also greatly saves the cost of door-to-door delivery and improves work efficiency, thus maximizing the company's profits.
(2)xx is a national commercial metropolis, where opportunities and challenges coexist, which gives our team room to give full play to their talents.
(3)xx is a place with many universities and talents in China, which is conducive to the talent construction of our team and the absorption of top talents in China. The wage cost in central China is relatively low, killing two birds with one stone.
(4) Our team is familiar with xx, and its geographical location is favorable; Our team has a wide network of contacts in xx, which is conducive to making full use of rare people.
(5)xx is located in the transitional zone between north and south, and the difference between north and south is not obvious. People's living habits have the characteristics of southerners and northerners, which can open up sales.
2. Mid-term-from xx years to xx years
(1)xx is a big city in China with developed economy and dense population, and residents enjoy high consumption.
(2)xx has a large floating population and many international and domestic tourists, which increases the already huge consumer groups in these areas.
(3) The residents in these areas are more advanced in thinking and consumption, and are greatly influenced by western ideas. They have overcome the shackles of China's traditional ideas for thousands of years, and have strong consumer autonomy. They are full of curiosity, like snacks and folk handicrafts, and have great market potential.
3. Medium and long term-from five cities to coastal cities in the medium term.
(1) After these five cities have developed to a certain stage, the markets in these places are almost saturated, and it is urgent to develop abroad.
(2) The developed traffic in coastal areas is conducive to saving traffic expenses and economic costs.
4. Long-term-from coastal cities to the whole country.
A good enterprise will seek greater development after it develops to a certain extent, and our company is no exception. Moreover, we should actively prepare for the listing of the company in order to raise more funds and seek greater development.
Second, the market analysis
(1) Our company specially sends employees to inspect all parts of the country, and decides whether to buy and how much to buy according to its value and appreciation and market demand. For example, there are several kinds of snacks, local products and handicrafts in my hometown. As far as I know, their market value is very high, but no one has made these distinctive little things into brands, and they are still in the stage of being invented. If discovered, they will become the treasures of businesses and the new favorites of consumers. In fact, this is not just the discovery of a brand. It can not only bring unlimited business opportunities to manufacturers, but also improve the income level of local residents, change the face of poverty and benefit the people. There are countless merits.
(2) As far as I know, there are few companies specializing in snacks, local products and folk handicrafts, which means that our competitors are few, which means that we can occupy a large market share. As long as our products are good enough to impress consumers and be accepted by consumers, our turnover will be very large, and the annual net income will probably exceed10 million yuan. By then, our enterprise will be able to develop rapidly.
(3) Everyone is different. Only in this way can our world become colorful, but the world is colorful, which can torture those businessmen who are for profit! We can imagine that if people's aesthetic standards are the same, then people will like the same style of clothes and snacks with the same taste, so businesses don't have to worry about catering to consumers' needs. They only need to produce one style of clothes and one flavor of snacks. Why do they make all kinds of clothes and snacks in a big way? Our company is seeking truth from facts, and we respect the particularity of contradictions-people's needs are diverse, impossible and not necessarily the same. In view of this, our company has launched a variety of products, suitable for customers and friends of different ages. Whether you are male or female, old or young, you can find your favorite products in our company.
(4) After the project is put into production, the products produced by our company have sufficient market in a limited time, because our products can continue to operate and produce once put into production regardless of seasons.
(5) So what kind of marketing strategy will our company adopt to achieve the sales target? We will strengthen our website construction and make it a brand. As for how to make a brand, it will be introduced in detail later, so I won't say it here. We will strengthen quality inspection to ensure product quality and establish a good reputation and image of the company; We will deliver the goods to your door as quickly as possible to ensure your satisfaction; We will strengthen after-sales service, and if there are quality problems, we will ensure the return of goods, so that you can have no worries and buy with confidence.
(6) The mass production of our products saves a lot of intermediate links, so the price of our products is the lowest in the market year-on-year, and we have a strong price competitive advantage.
Third, financial forecast.
1. website construction and website promotion funds 1 ten thousand yuan.
(1) At present, the technical threshold for website construction is very low and the cost is not high. It is estimated that 654.38+10,000 yuan can be built. This includes all the expenses to be considered in website construction.
(2) Website promotion is an aspect that needs funds very much, with an estimated expenditure of 900,000 RMB.
1, put up posters in public places and conspicuous places, print our company's website on the bus body and introduce our company's products and services appropriately, * * * brush 20 cars, and the cost is about * * *100000; Print the company's website and products and services on the leased space of the railway station and the railway station corridor. The leased space is 80,000 yuan * * *160,000 yuan; Print a large number of leaflets introducing our products and services and hire college students to distribute them. The estimated cost is 50,000 yuan: the newspaper advertising cost is about 50,000 yuan.
2. Carry out promotional activities in crowded places. In half a year, each activity will focus on promoting its own website and brand. It is estimated that the cost of each activity is 20,000 yuan.
3. Pay attention to national affairs, actively seize opportunities and put your website in front of the people of the whole country.
4. The preferential shopping policy was implemented in the early stage of website construction and promotion, and the cost was about 370,000 RMB.
IV. Capital demand and financing mode
1. The team's own funds are 525,000 yuan, accounting for 15% of the total funds. The three-person team each contributed 6.5438+0.75 million yuan. As we are all college students, we have no funds at hand and know that this project has a bright future, so we plan to serve our families, relatives and friends and raise money. Although there are risks, we don't want to try, so the three of us are going to do it.
2. Attract venture capital of 2.275 million yuan, accounting for 65% of the total capital. Venturecapital is a conventional concept with specific connotation in China, but it is more appropriate to translate it into venture capital. Venture capital in a broad sense refers to all investments with high risks and high potential returns; In a narrow sense, venture capital refers to the investment in the production and operation of technology-intensive products based on high technology. According to the definition of American National Venture Capital Association, venture capital is a kind of equity capital invested by professional financiers in emerging, rapidly developing enterprises with great competitive potential. From the perspective of investment behavior, venture capital is an investment process in which capital is invested in the research and development of high-tech and its products with failure risk, aiming at promoting the commercialization and industrialization of high-tech achievements as soon as possible, so as to obtain high capital gains. In terms of operation mode, it refers to the process in which venture capital is invested in high-tech enterprises with special potential by investment intermediaries under the management of professional talents, and it is also an investment mode to coordinate the relationship among venture capitalists, technical experts and investors, so as to share benefits and risks. We firmly believe that our company has certain risks, but our risks can hardly be compared with our income. So we have every reason to believe that our company can attract venture capital, and venture capital will never be less than we predicted.
3. Loans from banks and other financial institutions are 350,000 yuan, accounting for 65,438+00% of the total funds. We are about to graduate from college. The state encourages college students to start businesses, and there are special loans for college students to start businesses. The three of us can use this policy to start a business with loans.
4. Attract other investors and partners to invest 350,000 yuan, accounting for 65,438+00% of the total funds. Of all the sources of funds, I think this is the easiest, most stable and best one. Because our own funds have exceeded this amount, our team's controlling stake in the company is absolutely guaranteed. Moreover, we can easily attract partners-the feasibility and operability of our company have been strictly demonstrated above and below. As long as anyone with a little market insight can see the infinite business opportunities contained in it, our company will definitely become bigger and stronger in the future. So our team is confident that we can easily find partners.
E-commerce college students' entrepreneurial plan model article 21, project summary
1. 1 project background
At present, there are three modes of e-commerce, namely B2B, B2C, C2C, B2Bxx, and C2Cxx is the only one. B2C is an e-commerce mode between enterprises and consumers. Because of its inherent cost saving, it will surely become one of the most important trade modes in this century. However, the e-commerce that began to rise in 20xx, B2C has been unable to recover from the multiple attacks of receiving goods, price war, logistics, payment and C2C! However, after 20xx, it is an indisputable fact that B2C has grown wildly, which can be seen from xx, etc.
According to the survey, the value-added range of e-commerce under B2C mode can reach about 1: 50. At present, with the rapid development of regional economy in China, especially the rapid rise of regional, regional and regional economy, users' demand for local information has increased to an unprecedented level. This has promoted the rapid release of the commercial value of regional B2C e-commerce.
With the strong support of xx municipal government and the positive response and cooperation of xx universities, the construction of xx university town is in full swing. The university town with a population of more than 100,000 seems to imply huge business opportunities, especially the imperfection of various supporting facilities in the university town, which verifies this possibility.
However, the broadband access rate of the network is quite high, reaching the goal of "one room with all holes", and the network coverage rate reaches 98%, which creates a good objective factor for surfing the Internet. More importantly, with the declining price of computer hardware, the probability of students buying computers is increasing.
According to the survey, the personal computer ownership rate of college students will exceed 39.7% in the next year or two, and this number will increase rapidly at the rate of 3%~6% every year. This creates a prerequisite for online shopping for college students.
Contemporary college students have different life and ideas, pursue different things, and naturally enjoy life in different ways. With the continuous progress of science and technology and the continuous improvement of living standards, online shopping has become a part of our daily life and an indispensable branch of life.
And combine the traditional zero-sales industry with the traditional logistics to form a powerful B2C e-commerce. This will also make up for the shortage of large shopping websites in the region to a certain extent, and then produce superior competitiveness.
1.2 Overall objective of the project
In recent years, "Come for You" will build a large-scale comprehensive e-commerce platform based on xx University Town and covering the surrounding areas.
1.3 project business model
Business model of b2c; The combination of websites and physical stores has captured the entire xx University City market.
Second, the target market
2. 1 market description
"Come for you" e-commerce is based on xx University Town and is committed to comprehensive e-commerce in xx University Town. The target market is those universities with high computer ownership rate and residents in nearby surrounding areas. Such as offering sacrifices to the residents of the city.
2.2 Market size and development trend
Xx University Town is a rapidly developing university town with great market potential. At present, similar e-commerce here is almost blank, and it is an undeveloped virgin land. The number of teachers and students will reach several hundred thousand. In the rise of university town, the supporting implementation is not complete, and more importantly, there are few retailers and large shopping malls, which can not meet the needs of users.
Then, the development of e-commerce based on regional economy just makes up for this market gap.
2.3 Target customers
2.3. 1 general characteristics
"For You" is aimed at customers with the following general characteristics:
1, Internet and computer.
I like surfing the internet.
3. Have the habit of online shopping.
4. People who have certain requirements for time.
Major customer base
Student: Students like surfing the Internet, and online shopping is becoming more and more popular. Students also like to pursue popular things and new things, especially things that are not even available in xx.
Teacher: He has a high demand for quality of life, a certain demand for time, and his special role. He will become a loyal consumer of online shopping.
2.4 market segmentation
Online shopping behavior stratification:
student
1. Income: Through investigation, we set the consumers who spend more than 350 yuan every month as the target. The main purpose of college students' monthly consumption is to buy daily necessities, such as giving friends birthday gifts, sending videos, books and so on.
2. Gender: Girls are the majority. Generally speaking, girls shop more frequently than boys, so girls are listed as the focus in this respect.
3, consumption habits: students have no income, living expenses need to be provided by their parents, so everyone wants to buy cheap and good things, plus a convenient psychology.
Third, the competition analysis
3. 1 external market competition
There are several types of external e-commerce that involve target market competition at the same time as "for you": xx, etc. You won't compete with them when you come to you. Because this kind of e-commerce does not have the group consistency of geographical and special goals.
3.2 Local competition
Competition in the target market
At present, similar e-commerce companies involved in this target market in xx University Town have no market share.
The real competition comes from the competition of physical stores, mainly including the competition of the following entities in the same target market: the commercial streets of universities, the commercial streets of university towns and the commercial streets in surrounding areas. As far as the development trend of university town is concerned, the only real competition is the university commercial street.
3.3 Other Competition
With the continuous development of xx University Town and the introduction of foreign capital, xx may face new competition and undiscovered potential competition.
3.4 Competitive advantage
Your advantages over competitors are mainly reflected in:
A, the target market has not yet been developed, and the market is in a vacuum.
B, the corresponding supporting facilities in the university town are not perfect, which can't meet the needs of users.
C, because of their own reasons, can understand the consumption psychology of a college student.
D, make use of the advantages of its own platform to provide consumers with a wide range of goods with good quality and low price, attract merchants to stay for online sales (whether there is a website or not), enrich its product line and achieve a win-win situation, which is the so-called commercial street model.
E, because you will rely on the advantages of online shopping to provide cheap goods and convenient shopping channels for the target market, making logistics the fastest and most intimate.
F. Provide you with various value-added services. Such as: all free delivery, free computer maintenance, etc. , to improve customer review rate and loyalty.
G, for you to expand a single commodity sales into a diversified online sales model. Through diversified commodity promotion, chain promotion, merchants joining and other forms, we will unite the dominant merchants in the supply and marketing network, expand the scale of publicity and promotion, and form a good brand effect.
H, our team is brave in innovation and challenge, and can understand the psychology and needs of big customers.
3.5 Strategic opportunities
According to the investigation of the target market, the frequency of online shopping in colleges and universities in the university town is still relatively low, mainly due to the lack of corresponding understanding of the trust and entity of online shopping. Therefore, the target customer base has the following requirements for regional e-commerce:
Recognition of trust (I can find the entity and whether it exists).
Simple time and convenient delivery (on call).
Reliability of commodity quality.
Variety, closer to life (daily necessities).
The strict requirements of target customers for online shopping provide a very rare opportunity for the market expansion of "for you".
Four. Strategic positioning and risk assessment
The goal for you is to become the best large-scale integrated e-commerce in xx, which focuses on students and covers the surrounding areas. In order to achieve this goal, we emphasize:
Brand effect, establish brand, take brand as the starting point and foothold of strategy.
Always abide by integrity and regard integrity as the soul and guide of strategy.
The interests of customers will always be the criterion of our strategic positioning.
Really serving this group is the goal and purpose of our strategy.
The strategic positioning of xx is based on the evaluation of the following factors:
A, industry trends;
B, our target market;
C. competitive environment;
D, our advantages;
E. risks:
The potential threat to us is that more and more enterprises begin to pay attention to the growing university city economy, especially those enterprises with strong economic strength and similar competitive target markets. However, in this rapidly expanding economic development momentum, opportunities and challenges will coexist; With the rapid development of the Internet, online shopping is more and more recognized by people, which will make more enterprises enter this market and suffer from the defects of e-commerce, and the strong reproducibility will inevitably lower the entry threshold; The rapid development of large shopping malls related to this has also gained market share to some extent; The potential competition also includes various websites related to college students, and our development will inevitably produce some competition with them, mainly from business development, such as advertising business; Influenced by this special group, students' income mainly depends on family sources, and their purchasing power will be limited to some extent; Economic recession will lead to a relative decrease in the total consumption of the whole industry, and it will also be affected by the shadow of the whole industry. However, compared with e-commerce in other types of target markets, the impact will be smaller. Because of the characteristics of China, a special nation, students' expenditure will always be the main expenditure of every family.
E-commerce college students' business plan Fan Wensan Background: Now computers have become an indispensable part of people's lives, but for some people who urgently need computers, renting a computer is much more cost-effective than buying a new one. Embarrassed, however, compared with the popularity of computer leasing in some areas, xx's computer leasing has not been popular.
Project: xx Computer Leasing Co., Ltd. was established to lease computers, network products, office equipment, monitors, projection equipment, etc. Our aim is service specialization, service standardization and service diversification. Treat partners sincerely, respect peers and pursue win-win results. Leave the risks to us and the convenience to the customers.
I. Introduction of the Company
(a) the company's business purposes and objectives
Purpose: service specialization, service standardization and service diversification. Create a perfect computer rental service.
Goal: to develop the company into a leading computer leasing enterprise in xxx, and to develop the company brand into a well-known brand in the market and move towards the whole xx market.
(II) Company Profile
Company name: xx Computer Leasing Co., Ltd.
Business scope: Rental of computers, network products, office equipment, monitors and projection equipment. Provide rental of computers and related equipment, provide corresponding technical support services, and collect rent and deposit. Rental product: IBM. HP. Dale. Philips. Youpai. Acer. Toshiba. NEC。 Sony. Canon. Lenovo etc.
(III) Company management
1. management ideas
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the company and realize1+1> The effect of 2.
Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of our company to join our company.
3. Management decision-making
The management team is mainly composed of our entrepreneurial team. They are all undergraduates with relevant professional knowledge, who will make feasible decisions and perform the most efficient tasks for the company. After we get venture capital, investors will naturally become members of the management of our company, and we will invite people with various professional skills and management experience to join us and hold important positions.
Second, the market and competition analysis
(1) Market introduction
Nowadays, computers have become an indispensable part of people's lives, but for some people who need computers urgently, renting a computer is much more cost-effective than buying a new one. Embarrassed, however, compared with the popularity of computer leasing in some areas, xx's computer leasing has not been popular.
(2) Market opportunities and environment
It is understood that many senior students have turned their attention to computer rental because of the pressure of graduation design and short computer use time. These renters are generally students of literature and history or have poor economic conditions. Xxx, a student of XX Software College, said in our market survey that he and his classmates wanted to rent a computer to study because of their professional needs, but the computer rental business in XX and its surrounding areas was always "comprehensive". He said: "It is obviously not cost-effective to buy a new computer in junior year, and the economic conditions are not allowed. The configuration of used computers is too poor to meet the requirements of image and video processing. If there is a computer for rent, it will definitely be welcomed by many college students. " On the BBS of xx university campus network, there are many small advertisements for renting computers. Because it is difficult to rent, many students rent computers from classmates and Internet cafes around the campus.
(C) Analysis of market competition
When we visited the major computer shops and electronic city in xx, we found that there were no businesses that carried out computer rental business. On the second floor of Electronic City, although several businesses in used computers have rented computers in their services, they all said that they have never carried out the business of renting computers. The answer of all computer specialty stores is simple: computers are not for rent, and there is no plan to carry out this business.
Brand-name computers, cost-effective compatible computers and used computers with great price advantages, together with sales promotion forms such as buying computers by installment, have promoted the popularization of home computers and seized the market of leasing industry. Judging from the current market situation, the rented computers are all sub-mainstream configurations, and the monthly rent is about 100 yuan, which is similar to the monthly cost of installment payment; In addition, the deposit is very high, and some even reach 90% of the original price, which consumers feel uneconomical. On the other hand, most people who rent computers are college students, eager to cope with all kinds of computer exams.
Although the current rental market is sluggish, it also shows a glimmer of light. Xx and xx recently launched a large-scale computer rental program. Computer rental is actually a market with great demand, and there is a demand for short-term use of computers for exhibitions, training and learning. At present, xx computer rental business has been sluggish, mainly because there is no trust mechanism between merchants and consumers. After analysis, our company should be able to speed up the computer rental market.
(4) Target market
Based on xx Island, radiate xx area. Exhibitions, exhibitions, conferences and trainings held by enterprises or individuals of all units; New or temporary employees; System testing, software testing, project development. Company office (financial considerations); Mobile office; Personal applications: entertainment, study, etc. Constitute our target market.
(5) Customers' purchase standards
Customers book online and decide whether to rent or not by looking at the goods offline. Based on the principle of voluntariness, the customer and the company sign a lease agreement acceptable to both parties.
Third, products and services
(1) Detailed service rules
Provide high-quality equipment, and provide flexible and diverse technical services for different rental needs and application environments. (The following basic service area refers to xx Island)
The service content is divided into four categories: basic services; Value added services; Quick support service; Concierge service.
Basic services: Free door-to-door delivery service is not provided.
1, providing free telephone technical support.
2. No free on-site service is provided.
3. The customer sends the equipment to the technical department of the company for free maintenance, except for the charging items specified in the lease agreement.
Value-added service: free delivery within 10 km; Transportation fee will be charged according to the distance if it exceeds 10 km, and service fee will be charged if it exceeds the basic area.
1. On-site hardware maintenance of basic area. If it exceeds the basic area, transportation fees and service fees shall be charged as appropriate.
2, the basic field of home system software repair (WINDOWS, OFFICE series, network connection).
3. Regional settlement within 24 hours.
If there are other provisions on the service content in the lease agreement, such provisions shall prevail.
Quick support service: free delivery in the basic area. If it exceeds the basic area, transportation fees and service fees shall be charged as appropriate.
1. Free on-site hardware maintenance in the base area, otherwise transportation and service fees will be charged as appropriate.
2, the basic field of door-to-door system software repair (WINDOWS, OFFICE series, network connection. )
3. The lease period is 1-6 days, and the settlement will be made within 4 hours (within the basic area), and other areas will be discussed separately.
4. If the lease term is more than 7 days, come to the basic area within 12 hours, call for repair after noon 12, and come to the door before 12 the next morning. Other areas will be discussed separately.
If there are other provisions on the service content in the lease agreement, such provisions shall prevail.
Agreement service: The service content and the way of providing services are specified in the lease agreement to meet the special application environment.
(2) product and service planning
Rent computers and related equipment, provide comprehensive technical support, and serve various business activities of enterprises.
Short-term lease: suitable for short-term lease of equipment such as attending or holding conferences, exhibitions, product release, personnel training and system testing;
The rental time is short, from a few hours to more than 20 days.