Second, the "housing bank" is empty-handed. Around 2002, a new term called housing bank appeared. At that time, many homeowners would think it was a good thing to hear this word. Coupled with the flicker of business people, they will feel very reliable. Business people will look for some houses with suitable prices in the daily housing market to "act as agents". This institution is called house pressing, which can be divided into two ways: nominal pressure and secret pressure. Explain the pressure first. As the name implies, public pressure is to tell the owner clearly that I want to represent your house, which involves the issue of rent-free period, because it takes time for an intermediary company to help the owner rent a house. This is reasonable. Generally, I will call the landlord and say that I am an intermediary company and there are customers who want to see the house. The customers here will be impersonated by an employee of the intermediary company. After meeting the landlord, I will look at the owner's situation. If the price is right and the landlord can agree to this way of agency, then I will talk to the landlord about the rent-free period after the lowest price, and promise to the landlord that if we can't rent it out, we will pay the rent for you and sign a contract with the landlord. However, the intermediary company pays the landlord monthly, while the real tenant pays more quarterly. In this way, the difference in the middle will come out when the rent is paid for the first time. If the owner does not agree to this kind of agency, and the price is fine, then the business personnel pretending to be lessors will play a role. He will definitely decide on this house and tell the owner that he will be on a business trip recently and will be back in about a week. But in order to show sincerity, he will give the owner a deposit of 300-500 yuan's house first, but at the same time, he is required to give himself the key to the house. In fact, the excuse of business trip is an important rent-free period, and the key is to be ready to bring real renters to see the house at any time. This is a dark room. But it must be based on the fact that the owner lives far away. In fact, it is obvious that the intermediary company wants to sublet this house and profit from it. In the residential market, houses with reasonable prices and perfect facilities are easy to rent. Generally, a good house is enough for rent in one week. So there is basically no risk for them to do so. However, as we all know, as long as it is profitable in China, many people will soon imitate the operation. In the second half of 2002, the housing bank gradually became vicious competition, and everyone was pressing the house. Where can I rent a well-equipped and reasonably priced house? If there was, it would have been crushed by the intermediary company to its own company. So later, as long as it was a house, it was pressed. You might want to ask. Is the intermediary company not afraid of losing money? Of course, the answer is fear. So at that stage, many vicious incidents happened. If the average business person does not rent out the house during the rent-free period, there are two ways to solve it. The first is to lock the key directly in the house, and tell the owner when the house payment is made that the salesman resigned and the company will take care of these things. If the owner is endless, it will be forced to solve it. Another way is to call the landlord directly and ask him out to talk when the rent-free period is coming. Generally, experienced salesmen will tell the landlord directly that my eldest brother (or elder sister) won't pay the rent because your house was fired by the company, so I can't come to you. I just came to Beijing to work, and I have no money to compensate you. You can hit me if you can't speak Japanese. If the owner disagrees, he will turn his face directly. . . What if you barely rent out the owner's house but don't make much money? Then we'll start with the tenant. When the house is about to expire, it will find various excuses not to refund the tenant deposit. It is impossible not to make money anyway. So the intermediary company at that time would not lose money. In those days, intermediary companies not only had to recruit secretaries and salesmen, but also recruited dispute handlers. In those years, it was common for tenants and homeowners to be beaten, but most people endured it for fear of causing trouble, so they would not be beaten. The typical company is CUHK.
Third, the housing bank disappeared instantly. In those years, the boss of the intermediary company made money crazily. After all, many of them are white wolves with empty gloves. As mentioned earlier, the payment method of the intermediary company to the owner is monthly payment, and the way to the customer is at least quarterly payment. Here, the bosses of intermediary companies found opportunities to make money, and many companies disappeared overnight. Take away all the difference and house payment. If the owner can't receive the money, he must go to an intermediary. He found that the intermediary company was gone, so he went directly to his tenant. Generally, tenants are unlucky in this situation. As mentioned above, many people will imitate things that make money, so many companies later rent their houses to tenants at high prices, but they pay the reserve price every year to make huge profits. In fact, a typical example is Jianshi Real Estate, which is Pan Shijian, the younger brother of Pan Shiyi. Many other companies do the same, so I won't give an example here.
Four. Real estate agent recruitment trap. In those years, some real estate brokerage companies started from recruitment. As far as I know, the companies that started from this are still active in the field of real estate brokerage, but they have washed their hands and stopped relying on recruitment to make money. This may not be understood by everyone. How can you make money by recruiting? I answer everyone, I can make money, I can do well! After 2002, it is indeed a period of rapid development of Beijing real estate. Many real estate companies cheat in the name of the company. Newspapers advertise online every day, promising a high salary, and taking the opportunity to collect fees such as clothing fees, training fees, and form filling fees. People who earn money go empty. There are really countless job seekers who have been cheated in this "field", and many people have had such experiences. And slowly developed to other industries, computer companies, cultural companies and so on.
Five, real estate brokerage process specification. In 2007, the state promulgated the leasing agency business, which should be filed first.
The notice requires that all real estate brokerage agencies should file with the Municipal Construction Committee before engaging in house leasing agency business, and the filing work shall be undertaken by the intermediary association. The filing work should be completed within 5 working days.
The real estate brokerage agency can sign an entrustment agreement with the designated bank on the basis of the Record Certificate and other relevant materials, open an account in the bank as agreed, and pay the deposit of the leasing agent. In addition, each designated bank shall notify the intermediary association of the balance, amount and capital flow in the supervision account and general settlement account of the contracted real estate brokerage institution before the 5th of each month.
A deposit of 600,000 yuan will once again raise the threshold for real estate agents. At present, capital supervision is implemented. If you want to engage in the real estate agency industry, you have to pay a deposit of 6.5438+0 million for buying and selling houses, and a deposit of 600,000 for leasing business. With the registered capital of 6,543,800,000 yuan, you must have 2,600,000 yuan. Compared with a few years ago, 6,543,800 yuan can be registered as a company to start a business, the threshold is greatly improved, and the security of funds is guaranteed.
After the baptism of the market in recent years, real estate brokers have entered a benign development, and many small real estate brokerage companies have failed to survive and have closed down. In this fierce market competition environment, many social problems have arisen. In order to have customers, residential intermediary companies put up small advertisements all over the street and engage in high-end real estate companies to buy owners' information, which led to the flooding of owners' telephones, which made the owners miserable and the urban management staff even more miserable! It is not uncommon for high-end intermediary companies to smash stores and fight for customers. In fact, they are not here to maintain law and order for free, but to find customers, set up stalls and distribute leaflets, and the security personnel in the community are also very annoying. There are also many intermediary companies that dig smuggling orders, that is, they pull the list of employees of other companies to their own companies to sign contracts and give salesmen a high commission. As far as I know, the commission of some companies is as high as 80%. This kind of behavior is deeply hated by major companies, and it is also prohibited by the Real Estate Agents Ordinance.
Reflections on the development of real estate by intransitive verbs.
Why does every good industry competition eventually develop into vicious competition? Why do we have to compete to a wonderful degree in the market?
Let's focus on foreign real estate agents. The trust of real estate agents in people's minds is as famous as doctors and lawyers, and it is also one of the most trustworthy industries. In China, real estate agents are all over the street. In those years, people thought they were liars!
In foreign countries, real estate agents must pass strict examinations before they can engage in it. In China, there is nothing but a simple real estate agent qualification examination. Only less than 1% of all real estate agents in Beijing have a broker's certificate. Anyone can speak.
Who can trust a broker of this level? Distribute leaflets all over the street, post small advertisements, and wait for customers at the gate of the community. This is their channel to get customers. Can brokers of this grade bring word of mouth or abuse to the development of our real estate brokerage industry? Advise managers and bosses of major companies not to just make no money and then undermine the status of real estate agents in the hearts of ordinary people.