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The honor of Gu Jing tribute wine
1963 second national wine tasting gold medal, China famous wine.

1979 gold medal of the 3rd national wine tasting, China famous wine.

1984 gold medal of the 4th national wine tasting, China famous wine.

1988 13th Paris International Food Expo, the only famous China wine that won the gold medal.

1989 The 5th National Wine Appreciation Gold Award, China Famous Wine.

20 13 the brewing site of Gu Jing winery was listed as "national protection" by the State Council.

In the 5th China Liquor Brand Value Selection Campaign of "Huazun Cup" in 20 13, the brand value of Gujing Distillery was 26165 million yuan, ranking sixth in China liquor industry and first in Anhui province. Gu Jing Distillery is a kind of liquor produced by the traditional technology of Gu Jing Distillery with high-quality wheat in Huaibei Plain, high-quality groundwater in Gujing Town and high-quality sorghum with full grains and strong waxy properties as raw materials, using its natural microorganisms in a specific area in Gujing Town, Bozhou City.

The brewing environment of Gu Jing Winery conforms to the geographical scope stipulated by the original regional protection, and the natural ecological environment of Gujing Town endows it with a unique fragrance and elegant style.

The geographical origin of Gu Jing Winery is located in the bay of the Wohe River and the Red River Hetao. Located in the warm zone and semi-humid monsoon climate zone, it has four distinct seasons, abundant sunshine, mild climate, moderate rainfall and good combination conditions of light, heat and water. The annual average temperature is about 15.6℃, the coldest is about 1 month, the average temperature is about 1. 1℃, the hottest is July, the average temperature is about 32.3℃, and the annual average rainfall is about1065.8mm. Excellent geographical environment and warmth. Under the influence of the Millennium Gujing water system and long-term domestication, the local microbial flora has formed in the land of Gu Jing, including the unique Bacillus dumbbell isolated and identified in the air and mud at the bottom of the pond. In the metabolic process, this kind of Bacillus dumbbell not only produces a lot of ethyl caproate, but also produces a series of beneficial intermediate metabolites.

The mature and unique production technology has created the exquisite and elegant personality and excellent quality of Gu Jing Winery.

Gu Jing Winery is the product of the combination of traditional technology and modern microbial technology. Gu Jing Distillery adopts two flowers and one volt Daqu for fermentation, and the storage period is not less than six months. Medium-temperature koji, high-temperature koji and medium-high-temperature koji are mixed in different proportions and used in rounds. Brewing three times a year, the first two fermentation cycles are two months each, and the third fermentation cycle is eight months. Based on the unique "three highs and one low" (high starch, high acidity, high moisture and low temperature) and "three cleanings and one control" (steaming raw materials, steaming auxiliary materials, steaming the bottom of the tank and controlling pulp impurities), according to different fermentation periods, the wine was fermented by layering, steaming layer by layer and special retort distillation, and then distilled with small fire. Gu Jing Winery was produced in Gujing Town, Bozhou City, Anhui Province. According to research, it started in 196. Cao Cao dedicated his hometown Bozhou specialty Jiuyun Spring Wine and its brewing method to Emperor Han Xian. Since then, this wine has become a royal tribute, hence the name Gu Jing Winery. 1800 years of wine culture gave birth to the rich cultural flavor and unique style of Gu Jing tribute wine. As early as 1963, Gu Jing Winery won the gold medal at the second national liquor appraisal meeting and won the title of national famous liquor with its unique style of crystal clear color, pure fragrance like blue, sweet and mellow taste and long aftertaste, and then won the title of national famous liquor at 1979, 1984 and1.

1998, Gujinggong was recognized as a well-known trademark in China. By implementing the protection measures of geographical products, the uniqueness and permanence of geographical indications can be ensured more effectively. First of all, the geographical indication of origin is the name of a region, which belongs to this region and cannot be monopolized by specific enterprises or individuals, thus effectively solving the problem of property ownership. Secondly, geographical indications are unique, cannot be transferred or traded, and are permanent in time. Finally, geographical indication is not only a simple identification mark, but also a quality standard. Because the product marks of origin are not only subject to people's creativity and labor, but also to natural conditions such as region and climate, the product marks of origin can ensure the uniqueness of the characteristics of the products of origin and facilitate product quality management.

As the fist product of Bozhou, Gu Jing Winery has many problems in its production and sales, especially the naming right of Gu Jing Winery. Many liquor manufacturers outside Gu Jing attach great importance to Gu Jing Distillery, the birthplace name with high gold content, and brand non-Gu Jing liquor as Gu Jing Distillery, which tarnishes the reputation of Gu Jing Distillery. In addition, some liquor producers export the brand of Gu Jing Winery to Hong Kong, Macao and abroad with low quality and low price for their own benefit, which disturbs the domestic and foreign markets and will affect the development of Gu Jing Winery, a specialty of Gujing Town. In 2002, Bozhou Municipal People's Government and Gu Jing Group fully realized the importance and necessity of declaration and protection of products of geographical origin. I believe that only by protecting the geographical origin of Gu Jing Winery can we effectively prevent the intrusion of illegal merchants and fully protect and carry forward the brand of Gu Jing.

First of all, we can further standardize the production and sales of Gu Jing Winery to prevent products from being counterfeited by unscrupulous merchants in the process of extending and expanding production and operation. According to the "Protection Regulations" and national standards, the special product marks of geographical products of origin are the special product marks given to geographical products of origin by the state after the protection and examination of geographical products of origin. As the legal product mark monitored by the state, the product mark special for origin is also protected by law, and the state prohibits any unit or department from forging and using it falsely. Therefore, after implementing the protection of geographical products of origin, Gu Jing Group can make consumers feel more at ease to buy authentic Gu Jing Winery with guaranteed quality and reputation.

Secondly, it will effectively enhance the market competitiveness of Gu Jing Winery and promote local economic development. The products confirmed by the national quality supervision department to be protected by the national geographical origin have the characteristics of long history, stable quality, unique flavor and long-standing reputation. The quality, characteristics and reputation of products can fully reflect the natural attributes and human factors of the original product area. Therefore, the implementation of geographical protection of origin can improve the popularity of Gu Jing Winery and increase the added value of products. At the same time, as the leader of the local brewing industry, the stable and sustainable development of Gu Jing Group can promote the local economic development and improve the employment level.

In addition, by implementing geographical protection of origin, the quality and characteristics of Gu Jing winery can be more effectively guaranteed. Gu Jing Group specially organized training, formulated strict rules and regulations, improved traditional technology, strengthened quality awareness and quality management, and adopted corresponding measures for the production and selection of raw materials, all aspects of brewing technology, as well as storage, transportation, environment, sales and employee discipline. These measures have also promoted the protection of environment, ecology and resources to a certain extent, and created a long-term and stable external environment for product management.

Finally, the implementation of geographical protection can significantly improve the competitiveness of Gu Jing Winery in the international market. With the deepening of China's opening to the outside world, the gradual improvement of the market economy and China's accession to the WTO, China's foreign trade system will surely adapt to international trade practices. Therefore, by applying for product protection in geographical origin and formulating mandatory national standards, it can be widely recognized by the international community, and it is easy to get preferential treatment in terms of tariffs and customs clearance in import and export trade, which has an important role in promoting Gujing Distillery, a famous product, to the international market. Under the guidance of the National Office for the Protection of Geographical Origin Products and relying on governments at all levels, Gu Jing Group has implemented the declaration of geographical origin protection of Gu Jing Winery in an orderly manner.

In March 2002, the People's Government of Bozhou City, Anhui Province applied to the Provincial Bureau of Quality and Technical Supervision, and submitted an application for the protection of geographical products of Gu Jing Winery to the General Administration of Quality Supervision, Inspection and Quarantine, which accepted it. After the announcement, Bozhou Municipal People's Government immediately organized personnel to set up a declaration office for the protection of geographical products of Gu Jing Winery, and established its scope of protection.

On September 12, 2002, the drafting meeting of national standards for wineries was held in Beijing, and the drafting working group of national standards for wineries was established with Shen as the team leader.

On June 5438+065438+1 October1day, 2002, the national standard drafting working group of China Standardization Association held a national standard drafting meeting on the geographical origin of Gu Jing distillery in Bozhou City, forming a draft standard.

On June 5438+February1kloc-0/day, 2002, the working group of drafting national standards for geographical products of China Standardization Association held a working meeting on national standards for origin protection of Gu Jing wineries and other countries in Beijing. At the meeting, the draft standard was extensively solicited, and the feedback was repeatedly discussed. After finishing, the draft standard was formed.

On March 3rd, 2003, China Standardization Association organized a meeting to examine and approve the national standards of Gu Jing distillery in Chengdu.

On March 28th, 2003, the General Administration of Quality Supervision, Inspection and Quarantine held an expert review meeting on the protection of Gu Jing winery's geographical products, which formally reviewed and approved the protection of Gu Jing winery's geographical products.

At the same time, the leading group for Gu Jing Winery's declaration of origin protection has carefully studied and formulated specific management measures. First, the protection scope of the original producing area of Gu Jing Winery was clarified. Namely: the central area of Gujing Town. Specifically, it starts from Gu Jing Pavilion of Anhui Gu Jing Winery Co., Ltd. in the east, east to Jiucheng Road, southwest to Xiaohonghe, and north to Huanzhen North Road. The second is to strengthen and improve the construction of liquor quality inspection and testing institutions. Gu Jing Distillery Co., Ltd. strengthened the detection of liquor hygiene, physicochemical and sensory indexes to improve liquor quality. Third, strengthen the establishment and management of standard samples of Gu Jing Winery. The Declaration Office for the Protection of Products of Geographical Origin organizes the production of reference samples of physical standards, and Gu Jing Winery Co., Ltd. organizes the production according to the sample of physical standards to ensure the quality of Gu Jing Winery. Finally, it is necessary to implement the famous brand strategy of Gu Jing Winery, standardize the use of special signs for geographical products of Gu Jing Winery, improve market competitiveness, take necessary scientific anti-counterfeiting measures, further intensify the investigation and punishment of fake and shoddy Gu Jing Wineries, formulate reward and punishment policies, and strengthen the brand protection awareness of the whole society.