Feasibility report on investment of Xianru health tea

I. Conforming to the national or industrial development plan

The patent project of Xianru Health Tea conforms to the national industrial policy and the macro-economic requirements of industry development. In 2002, the People's Republic of China and the Ministry of Agriculture clearly pointed out that it is necessary to focus on the development of famous and excellent tea, green food, organic tea and health tea. Tea processing should be more closely integrated with medicine and other food industries, and health tea should be regarded as a key development project.

Second, the reasons for applying for and developing the patent of Xianru Health Tea

1. Xianru health tea is the essence of patentee's years of research and development by applying the theory of traditional Chinese medicine. Used at home in the early years, because of its obvious health care function, it gradually expanded to relatives and neighbors, and the health care function received was very obvious.

2. It has been drunk by 100 people before the patent application, which proves that it has the effects of promoting metabolism, activating bones and muscles, nourishing kidney qi and resisting aging. It has obvious effect on preventing common diseases of the elderly and has comprehensive health care function. The health tea contains various nutrients needed by human body, and has a positive effect on improving human nutrition. It can obviously improve the symptoms of common cold, sexual impotence, forgetfulness, slow response and fatigue. The health tea has proper taste, and can enhance immunity, prevent diseases and maintain health if frequently drunk.

3. In recent years, with the enhancement of people's health awareness, health tea with traditional Chinese herbal medicine as the main component has become a new bright spot in the beverage market. In the "hundred flowers garden" of tea drinks, "Chinese herbal health tea" stands out and develops rapidly. With the deepening of China's reform and development, the improvement of people's living standards and the enhancement of health awareness, "Chinese herbal health tea" will become another conventional leading consumer product for health care and treatment, with large market consumption and promising prospects.

4. At present, all kinds of health-care teas on the market have a single function and no comprehensive health-care function. The successful development of Xianru health tea fills this gap, which is the most important point.

5. The output of tea in China ranks second in the world, and there are abundant tea resources of various varieties and grades. Epimedium, another main component of this patent, is widely distributed in China and is rich in resources.

6. Xianru health tea has low production cost and is suitable for mass consumption. Once the productivity and market are formed, it will play an important role in improving people's physical fitness and health level, with remarkable economic and social benefits.

Three. Surveys conducted and their results

1. Current situation of tea resources: According to the information provided by the Ministry of Agriculture 1999, the tea garden area in China is 16394400 mu, and the picking area is 13520400 mu. There are 7 provinces whose tea garden area exceeds 6,543,800 mu. It is estimated that the annual output of tea is around 700,000 tons.

2. Epimedium is distributed in Heilongjiang, Jilin, Liaoning, Shandong, Jiangsu, Jiangxi, Hunan, Guangxi, Sichuan, Guizhou, Shaanxi and Gansu. Among them, Epimedium is distributed in Shanxi, Shaanxi, Gansu, Qinghai, Guangxi, Hunan, Anhui and other places. Epimedium sagittatum is distributed in Zhejiang, Anhui, Jiangxi, Hubei, Sichuan, Taiwan Province, Fujian, Guangdong and Guangxi.

3. Market survey: At present, there are about 40 tea beverage production enterprises in China, including 15 large and medium-sized enterprises, with more than 100 listed brands and nearly 50 product categories. At the same time, the development speed of China tea beverage consumption market is even more alarming, with an annual growth rate of almost 300%, accounting for 13% of China's beverage consumption market share, surpassing fruit juice drinks, ranking among the "hundred flowers blossom" in the beverage market, and it is likely to catch up with carbonated drinks. There are huge business opportunities hidden in the tea beverage market: there are few or no health tea beverages on the market. Although there are more than a dozen bagged health teas in production, their products have a single health care function, and none of them have a comprehensive health care function. Because of their single health care function, consumers are bound to be unlimited, and it is difficult to form a market scale. It can be predicted that once a large-scale production and sales network is formed, Xianru health tea will achieve considerable economic and social benefits.

Fourth, the preliminary investigation of the proposed site

Site selection decision is mainly to pursue cost minimization, and there are many factors to be considered, such as political factors, economic factors, natural factors, availability and cost of labor, site conditions and costs, acquisition and cost of raw materials, etc. On the basis of considering the above factors, we should also consider the following points:

1. Building a factory in the raw material producing area (for example, Guizhou Province is the main producing area of tea and epimedium) can greatly reduce the procurement cost and transportation cost of raw materials.

2. Combining this patent project with the existing tea factory or health care product factory, using the existing infrastructure and production equipment of this factory can reduce the cost of building a factory and produce products ahead of time, and using the existing sales channels can reduce the sales cost and open the market as soon as possible.

3. It also has advantages to build factories in non-raw material producing areas (such as Chifeng area in Inner Mongolia). First, rich land resources can save the cost of building factories. Second, abundant labor resources can reduce production costs. You can also enjoy some preferential policies given by the local government. For example, tax incentives.

4. In order to build Xianru Health Tea Factory, the patentee has initially designated and negotiated a piece of land in Songshan District of Chifeng City, covering an area of 20 mu, 6 kilometers away from the urban area, 200 meters away from the first-class highway and 90 meters away from the expressway to be built. It is 5 kilometers away from the urban area, with flat land, convenient transportation and convenient water and electricity supply, which is more suitable as the site of health tea.

5. Based on comprehensive analysis, the location of Xianru health tea should be selected in the main raw material producing areas, such as Guizhou Province. This mainly comes from the procurement cost of raw materials and the quality assurance of raw materials. Other aspects, such as land resources and labor resources, need further investigation. At the same time, it is also one of the best choices to unite the existing health care products factories in the main raw material producing areas in the form of patent shares.

Verb (abbreviation of verb) Market demand forecast at home and abroad

1, the consumer of this product: Xianru health tea has low production cost and low market price, which is suitable for the public and different levels of consumption. Working-class or urban and rural people can become consumers of this health tea. With the improvement of people's quality of life and the enhancement of health care awareness, the patent products' remarkable health care functions and price advantages will surely win a larger consumer group.

2. Xianru health tea does not have the problem of economic life of the product. At the same time, from the analysis of the good health care function and unique formula of this health tea, it is impossible to have a substitute product, that is, a substitute, now or for a long time to come.

3. The patentee said in the patent-related information that the health care effect of this health care tea will be better after adding a small amount of blindly traditional Chinese medicine. The extension space of this patent connotation is still very large. That is to say, with the appearance of this patented series of products, the consumer group of this patented product will expand and the market demand capacity will expand.

4. Xianru health tea has broad prospects for export. According to the prediction of foreign research companies, the global healthy drinks will grow at more than twice the speed of ordinary drinks in the next five years. In 2002, the output of tea drinks in China rose to the second place in the beverage industry, and health tea products based on traditional Chinese medicine and modern health care theory were welcomed by the market. With China's entry into WTO and the world's recognition of the health care efficacy of traditional Chinese medicine in China, this patented product will surely go abroad and occupy a certain market share in the world health care products market. Received good economic and social benefits.

It can be predicted that health tea products not only have huge market space, but also have remarkable health care effect and low market price. As long as the market operates effectively, the demand for Xianru health tea in China will not be less than several thousand tons or even more.

Market price forecast of intransitive verbs

1. Market research shows that there are more than ten kinds of health tea sold in China, such as Ginkgo tea, Lingzhi tea, Rabdosia rubescens instant tea, Cordyceps sinensis instant tea, Lycium barbarum tea, Eucommia ulmoides tea, Mulberry five-flavor tea, Wu Mei stomach nourishing tea, chrysanthemum tea, loquat leaf tea, hawthorn tea and so on. They are all in bags, and the packaging weight is somewhat different. If converted by 1000g, the market selling prices of the above-mentioned various health teas are close to 200 yuan RMB, exceeding 1000g.

2. The raw material price of Xianru health tea (popular type) in the place of origin1000g is less than that in 20 yuan, and the market sales price of Xianru health tea products should be less than100g. This shows that the price advantage is very obvious.

3. At present, there is no health tea with comprehensive health care function in the market, and Xianru health tea fills this gap, so the price potential is great.

Seven. Necessity of investment

1. Minimum annual profit forecast at the initial stage of building a factory: (Dazhong tea) If the factory is built in the raw material producing area, the raw material price of a ton of finished tea will be between 1.2 million yuan and 1.3 million yuan, while the minimum wholesale price of a ton of finished tea should be between 50,000 yuan and 55,000 yuan. Based on the annual sales volume100t, the after-tax net profit is at least 2 million yuan. Building a factory in a non-raw material producing area (such as Chifeng City, Inner Mongolia) will increase the transportation cost, but due to the relatively low land price and abundant labor resources in the factory area, the production cost will be relatively reduced.

2. The patentee stated in the relevant information of the patent: "The technical connotation of the health tea has a great extension space". We can produce high, medium and popular series products according to the needs of different consumer grades and different consumer groups. The extension space of this patent project has a positive effect on improving product quality, increasing product varieties and enhancing market competitiveness.

3. China is a big country in tea production and consumption, and mass tea is the main consumer. Xianru health tea not only has obvious comprehensive health care function, but also conforms to the drinking habits of Chinese people, and its market price positioning is also accepted by the public, which will surely win the vast consumer groups. If one kilogram of this health tea is consumed per capita every year,100t is only the consumption level of 654.38+ten thousand people, that is, the population of a small town. It can be seen that the market potential and expansion space of Xianru health tea is very huge.

4. This kind of health tea has strict requirements on the sanitary conditions of the production environment, but the production process is not complicated, the energy consumption is not big, there is no environmental pollution problem, and there will be no noise pollution around it. It is a veritable green environmental protection industry.

The trend of drinking "health tea" began in Europe and America, which collectively referred to this drink as herbal tea. It is reported that in 20001year, the market sales of health tea drinks in Japan reached 65 billion yen; In 2002, the sales of health tea drinks in Japan was 80 billion yen, with an annual growth rate of 20%. Thus, the prospect of health tea in the international market is very promising. At present, health tea is in the initial stage in China, and its market share is very small, but its development prospect is broad.

Eight, investment benefit analysis

1. The investment benefit is illustrated by the popular type (Xianru health tea): the market price of ordinary tea per 1000g is 20 yuan, and the wholesale price of the origin is less than10 yuan; The market selling price of Epimedium is less than1000g 15 yuan, and the wholesale price of the place of origin is 6-8 yuan; The consumption of other components of this health tea is small, and the market price is not high. The sales price of Xianru health tea products in the market should be at least 80- 100 RMB. The factory wholesale price is not lower than 60 yuan RMB.

2. As can be seen from the above, the gross profit margin of the finished product of this patent is not less than 300% per wholesale of 65,438+0,000 grams. After deducting packaging expenses, salary expenses, transportation expenses, sales expenses, advertising, depreciation, interest and various production expenses, the net profit shall not be less than 65,438+0.50%.

3. It can be predicted that if 6,543.8+00000 people drink this health tea, if each person drinks 654.38+0 kg per year, and the net profit per kg of the factory is at least 20 yuan, then the annual net profit will be more than 20 million yuan. At the same time, once consumers experience the remarkable health-care function of Xianru health-care tea, each person should eat no less than 2 kilograms of this health-care tea every year.

Nine. Total investment estimation and cooperation mode of the project

It is estimated to invest 5 million yuan to build a health tea factory with an annual output of 65.438 million tons. From the project preparation, project planning, project implementation, and the completion of infrastructure construction after the funds are in place, plus two months of post-production work such as installation and debugging of production equipment and technical training of employees, it can be put into trial production, which takes about 65,438+00 months.

Of the 5 million yuan needed to build the factory, the investment in fixed assets is about 3.8 million yuan, and the investment in current assets is about 6.5438+200,000 yuan.

1, investment in fixed assets

Land acquisition for building a factory is 20 mu, the service life is 30 years, and the required capital is about 6,543,800 yuan+0.4 million yuan; The construction of workshops, warehouses, offices and auxiliary facilities related to production will cost about 654.38+500,000 yuan. It costs about 500 thousand yuan to buy production and processing equipment; There are also construction costs, equipment installation costs, and interest during construction.

2. Liquidity estimation

The working capital needs about 6.5438+0.2 million yuan. Among them, the raw material reserve fund is 300,000 yuan to ensure normal production; Under normal production conditions, the production funds in the production process occupy about 30 thousand yuan; During the period from warehousing to sales, the capital occupied by finished products is about 654.38+million. There are also product sales expenses, advertising planning and publicity expenses, personnel training, capital interest, transportation and other expenses.

The estimation of the construction fund needs to be further demonstrated, and a detailed capital demand report needs to be provided for explanation. But the overall discrepancy is not too big.

3. Loan repayment plan

The construction of a health tea factory with an annual output of 100 tons of xianru needs to invest 5 million yuan. After the health tea factory is completed and put into production, it will enter the normal production and sales state. Based on the annual production and sales of 65,438+000 tons of products, the principal and interest can be repaid in three years. Among them, it is estimated that: in the first year, the principal and interest will be 800,000 yuan; The principal and interest of the second year is 6,543,800 yuan+6,000 yuan; In the third year, the principal and interest are 2.6 million.

The estimation of the three-year repayment plan is based on the remarkable health care function of patented products and the huge demand space for health tea products in the domestic market, plus the gradual development of series products by enterprises to expand market share and the process of continuous recognition of patented products by the market. As long as enterprises rely on the market for effective management, this plan of repaying principal and interest is completely achievable.

4. Cooperation form of this patent project

1, and the patent right transfer amount is 3 million yuan;

2. The national exclusive license is 2.2 million yuan;

3. The national exclusive authorization is 6.5438 yuan +0.5 million yuan;

4. Provincial exclusive authorization of 500,000 yuan;

5. National cooperative development of technology shares: 400,000 yuan will be paid to the patentee in one lump sum, and this patent will be converted into 2.6 million yuan in cash shares, with a fixed commission of 500,000 yuan per year, with an annual increase of 5%;

6. Other forms of cooperation can be negotiated.