I. Preliminary analysis

Look at the current market trend, whether it is up or down, and then analyze the explosion cycle, weak period and so on with your own baby, which is the premise of your explosion. Then analyze the baby's audience and understand the audience's base and preferences. And then look at their own sources of supply, profits, economic strength, etc. It is necessary to comprehensively measure and finally work out a detailed plan.

Second, choose

The selection of funds is to decide the main push, and the main push is to make explosions. It depends on whether the baby changes seasons, whether there is market demand, and whether it is necessary to preheat the measurement in advance (preheating is best half a month or 1 month in advance, with little competition and small investment. When the peak season comes, the baby will have a certain sales base weight and will take the initiative directly.

Third, basic optimization.

If you want to make an explosion, you have to make a basic optimization of the main push:

1, title (you must combine the baby's specific situation, when and what words to use, in order to effectively avoid competition and grab as much traffic as possible).

2, category attributes (categories are not white, attributes should be realistic, and can be heated appropriately).

3, the main picture (pull click, emphasize the selling point, get accurate traffic).

4. Details page (make pictures and copy, emphasize selling points, expand buyers' desire to buy, keep up with holiday activities and store activities to optimize and set off the atmosphere).

5. Get on and off the shelf (analyze the data, avoid competition with the same paragraph, and arrange getting on and off the shelf when the competition is relatively weak).

Fourth, promote explosions.

If you want the store to have continuous traffic, you need to make an explosion to stabilize the situation. Moreover, there are many ways of drainage now, so you must choose the way of drainage according to the situation of your own shop. The keywords of the through train are generally accurate traffic words, so add some big words and hot words appropriately to grab traffic (of course, it depends on the account situation. If there is no optimization in place, you can not increase the words and hot words first, mainly nutrients, which is the foundation).

Verb (short for verb) Blast and Blast

Explosions will also have a weak period, especially for seasonal babies. Therefore, if the store wants to have a steady stream of traffic, it can't be maintained by just one explosion. Otherwise, once the explosion cycle is over, or the explosion is deleted due to improper operation, the traffic of the store will plummet and the pressure will be too great.

As a shop, you must avoid the singularity of the traffic entrance, so it is by no means a task that you can complete only after the product explodes. You should make full use of the large number of visitors introduced by this explosion, get new products in time, preheat other treasures in the store in time, prepare for the next explosion, and form an explosion group with explosions.