It has been 10 years since the concept of professional manager was introduced into China, but a national survey shows that 90% of enterprises lack high-quality and professional management talents. What is a professional manager? Gu Weidong, director of Shanghai Vocational Skills Appraisal Institute, summed it up as: having more than 5 years of enterprise management experience; College degree or above; Master professional knowledge and skills in financial management, marketing, human resource management and production management; Have good professional ethics, mature professional mentality, strong dedication to work, excellent behavior ability, etc. Due to the high threshold of professional managers, mature talents are rare. To this end, the relevant state departments clearly stipulate that the qualification certification system for professional managers will be vigorously promoted in the next three years. This means that professional managers in China will also be certified in the future. Judging from the current situation of professional manager certification market, there is a pattern of "letting a hundred flowers blossom". In addition to national certificates, there are also "local certificates" independently developed by relevant institutions and "imported products" introduced from abroad. These certificates are applicable to their respective "spheres of influence" and emphasize their authority from different angles. Some are international standards, some are local regulations, and some are certifications within the industry. So, how to choose scholars? \ x0d \ x0d \ certificate category: it is divided into eight categories: senior manager (CEO), senior marketing manager (CMO), senior human resource manager (CHRO), senior financial manager (CFO), senior information manager (CIO), senior technical manager (CTO), senior environmental quality manager (CQEO) and senior project manager (CPO). \x0d\\x0d\ Requirements: College degree or above, with certain work experience and management experience, with foreign languages and basic computer skills. \ x0d \ x0d \ Examination content: 1, CEO: enterprise strategic management, commercial law, business decision-making ability, financial management, international trade, etc. 2.CMO: modern marketing management, market research, finance, commercial law, business decision-making ability, etc. 3.CHRO: enterprise strategic management, human resource development and management, labor law, etc. 4.CFO: senior accounting, financial management, finance, commercial law, etc. 5.CIO: enterprise information system, enterprise resource planning ERP, e-commerce, security management. 6.CTO: technical innovation management, introduction to modern project management, e-commerce and safety management, and business decision-making ability. 7.CQEO: modern quality management, quality and environmental certification consulting, and technical innovation management. 8.CPO: introduction to modern project management, project management practice, business decision-making ability, etc. Besides, English is a compulsory course. \x0d\\x0d\ National Professional Manager Qualification Certificate \x0d\\x0d\ Organizer: Ministry of Labor and Social Security. \ x0d \ x0d \ Suitable for all enterprise managers. \ x0d \ x0d \ certificate level: it is divided into three levels: senior professional manager (national professional qualification level 1), professional manager (level 2) and manager (level 3). \x0d\\x0d\ Requirements: Bachelor degree or above, more than 3 years working experience in enterprise management, currently holding a leadership position in an enterprise; Bachelor degree (higher vocational education), 5 years working experience in enterprise management, current enterprise leadership position, and holder of the third-class certificate of manager for more than 2 years. \ x0d \ x0d \ Examination contents: enterprise management, production management, financial management, information management, marketing management, economic laws and regulations, etc. \x0d\\x0d\ This certificate system was first introduced, with the background of the competent department of national vocational qualification certificate, which is widely used in China and internationally recognized, with great influence and authority. Moreover, the certificate is divided into multiple grades from low to high, which can meet the needs of different scholars, with wider applicability and stronger pertinence. At present, the number of applicants is the largest among similar certificates. \x0d\\x0d\ Commercial Professional Manager Qualification Certificate (CCMC)\x0d\\x0d\ Organizer: China Talent Research Association of the Ministry of Personnel. \ x0d \ x0d \ Suitable target: enterprise marketing manager, purchasing manager, logistics manager, human resource manager, customer service manager, store manager, business planning manager, etc. \ x0d \ x0d \ certificate level: it is divided into four levels: primary, intermediate, advanced and super. \ x0d \ x0d \ Application conditions: 1, primary: professional work for more than 5 years; Technical secondary school education, working for more than 2 years; College degree, working 1 year or above. 2. Intermediate: technical secondary school education, working for more than 4 years; College degree, working for more than 2 years; Bachelor degree, working 1 year or above; Junior qualification, working for more than 2 years. 3. Advanced: College degree, working for more than 8 years; Bachelor degree, working for more than 5 years; Master degree, working for more than 3 years; Intermediate qualification, working for more than 3 years. \ x0d \ x0d \ Examination contents: professional manager management evaluation, financial management, human resource development, crisis management, brand management, international trade, economic laws and regulations, etc. \ x0d \ x0d \ Registration place: Shanghai Economic Management Center (Room 8 18, 8th Floor, Science and Technology Building, No.8 Yanchang Road 149). \x0d\\x0d\ This certificate is not only used in the whole country, but also can be used as an effective certificate for legal justice. At the same time, those who have obtained the certificate can establish personal performance files on the "China Certified Professional Manager Certification Network" as a reference for employers in personnel recruitment, assessment, promotion and promotion. Because the certificate has not been launched for a long time, its popularity in the market is not high enough. \x0d\\x0d\ Certified Professional Manager Qualification Certificate \x0d\\x0d\ Organizer: China Enterprise Evaluation Association of the State Council Development Research Center. \ x0d \ x0d \ Suitable target: managers and deputy managers of enterprises with annual turnover of over 300 million who have not suffered losses for three consecutive years, and managers and deputy managers of private enterprises with annual turnover of over 654.38 billion +0 billion who have not suffered losses for three consecutive years. \ x0d \ x0d \ certificate level: it is divided into four levels: assistant manager, professional manager, registered professional manager and super registered professional manager. \ x0d \ x0d \ Examination contents: leader quality, enterprise strategic management, multinational enterprise management, corporate culture strategy, ecological economics, brand building strategy, etc. \ x0d \ x0d \ According to WTO regulations, China's commercial field has been fully liberalized, and the competition between domestic and foreign commercial enterprises is becoming increasingly fierce. While competing for customer resources, they are willing to spend a lot of money to compete for business talents, especially high-end management talents. It is understood that the gap of high-end business management talents in China is about 6.5438+0.5 million, so the gold content of the certificate is quite high. In addition, the certificate will become an important basis for the country to implement the annual salary system for managers in the future, which will undoubtedly increase the added value of the certificate. \x0d\\x0d\ National Professional Qualification Certificate of Marketing Manager \x0d\\x0d\ Organizer: Marketing Professional Committee of China Commercial Technician Association and China Commercial Vocational Skills Appraisal Guidance Center. \ x0d \ x0d \ Suitable target: personnel engaged in marketing activities such as market research, market forecast, market research, market development, marketing strategy analysis and price management. \x0d\\x0d\ Application conditions: obtain the national professional qualification certificate of senior marketing personnel and work for more than 2 years; Master degree or above, working 1 year or above; Bachelor degree, having held senior management position for more than 2 years; College degree, holding senior management position for more than 3 years. \ x0d \ x0d \ Examination contents: basic knowledge of marketing, marketing-related laws and regulations, marketing practical skills, marketing economic analysis, marketing strategic management, international marketing management, marketing integration and operation management, etc. \x0d\\x0d\ Registration place: Student Training Center of Shanghai Jiaotong University (No.200 Newton Road, Zhangjiang High-tech Park/Room KLOC-0/Room KLOC-0/08, No.33 Leshan Road, 6th Floor, Building). \x0d\\x0d\ This certification has been included in the professional title examination series of the Ministry of Personnel, and the national unified examination is implemented, which belongs to the national certificate and is common throughout the country. Those who pass the exam will enter the professional talent pool for archiving and become professionals recognized by the state. This certificate belongs to "professional households", specifically for marketing management talents, without "semicolons". As enterprises pay more and more attention to marketing management, people with professional qualification certificates of marketing management will become hot talents. \ x0d \ x0d \ Recommended index: ★★★ \ x0d \ x0d \ catering professional manager certificate (CMEP) \ x0d \ x0d \ Organizer: China Cuisine Association, National Higher Education Self-taught Examination Steering Committee. \ x0d \ x0d \ Suitable target: people who are engaged in catering management and have certain professional experience. \x0d\\x0d\ certificate level: divided into advanced and intermediate. \x0d\\x0d\ Application conditions: 1. Intermediate: Certificate of self-study examination for four courses: catering management and practice, catering marketing, modern kitchen production management and food hygiene and safety. 2. Advanced: obtain an intermediate certificate; Obtain the qualification certificates of four courses of self-taught examination: human resource management, financial management, information management and strategic management of catering enterprises; At least 5 years working experience. \ x0d \ x0d \ Examination contents: catering management and practice, catering marketing, human resource management of catering enterprises, information management of catering enterprises, food hygiene and safety, modern kitchen management, financial management of catering enterprises and strategic management of catering enterprises. \x0d\\x0d\ This qualification certificate is the only qualification examination for managers in the catering industry in China at present, and it is the most scientific, authoritative and fair certification for the management knowledge and ability of relevant employees, which has great authority in the catering industry. In addition, the certificate adopts the mode of combining professional certification with self-study examination, so that scholars can obtain both professional certificates and academic certificates. However, the certificate is mainly aimed at middle and senior professional managers in the catering industry, so the requirements are higher. Candidates need to master the management knowledge of catering industry and have certain decision-making, management, design and consulting capabilities. \x0d\\x0d\ Special reminder \x0d\\x0d\ Vocational qualification certificate may be a "stepping stone" for ordinary job seekers, but for enterprise managers, experience is often more important than certificate. A business owner once bluntly said: "If I recruit managers, I will pay more attention to the work experience and achievements of the candidates, rather than certificates or diplomas. After certification, the system learns some professional knowledge, which will have certain advantages among job seekers with the same conditions, but the certificate is not a sufficient condition and can only be used for reference by enterprises. " \ x0d \ x0d \ Under the situation that the country is gradually implementing the professional manager qualification certification system, all kinds of relevant certificates will become the employment "identity cards" of enterprise managers, not "passports". For those who have accumulated certain professional experience, applying for relevant certificates and improving their professional quality can play a icing on the cake for their professional development; But for non-professionals or people with primary vocational qualifications, it is basically impossible to take textual research as a shortcut to seek higher vocational education. Therefore, workers engaged in enterprise management at present need to think carefully about whether they need textual research and what kind of certificates to take.