However, if you just take over hand-painted POP, then the first decisive factor is skilled use of markers.
Markers are different from pens written by the public. First of all, you must master the strokes you write and write evenly before you can write all kinds of popular fonts.
It is also very important to say (try to use less broken pens in one breath), because the messy fonts caused by uncomfortable strokes are the taboo of hand-painted POP.
Font depends on strokes, and the main body of the whole hand-painted POP mostly lies in the expression of font, so the main body of hand-painted POP can only be reflected when the font is written.
After mastering the marker, it is easy to draw small illustrations with POP.
Some hand-painted POPs are not only for writing and drawing, but also for selecting paper and cutting and pasting.
In short, the picture should not be chaotic, it should be as exquisite as computer printing, it should have a hand-painted feeling, and the layout effect should be concise and clear.
Also, try not to use more than four colors in the whole POP font, otherwise it will be dazzling.
What is a hand-painted popular poster? It's complicated
Let's put it simply: hand-painted pop posters are propaganda posters drawn with simple tools (mainly Mike pens). That is to say, in general stores, posters hand-painted with POP pens or markers are very creative and more attractive than most posters. Because it is simple to draw by hand, Taiyuan hand-painted POP is a stepping stone to professional training guidance, and there are opportunities from fonts, variants and copybooks. The pens on May Day Road are more expensive, and the ones here are more suitable. Overview of 6585322POP advertisement
The production of pop advertisement: it is relatively simple, and the visual impact after production is great, which has achieved the expected purpose of the merchants. Therefore, most pop advertisements are made of water-based markers or oily markers and special papers of various colors.
There are many ways and methods to make POP advertisements, and there are countless kinds of materials, but hand-drawn POP is the most flexible, economical and friendly. The basic principles of making hand-painted POP are: easy to attract attention; Easy to read; You can know the focus of your appeal at a glance; Have aesthetic feeling; Have personality; Have a sense of unity and cooperation; Effective.
The writing method of hand-painted POP. POP must first have the following three basic points: ● Eye-catching. ● Concise. ● Easy to understand.
First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Shops will display goods of different sizes and colors. In this colorful environment, if all POPs are made of white paper, it will certainly not attract customers' special attention. Please try to make POP with different colors of paper, and you will get different effects.
Customers have different feelings about different colors, yellow gives customers a feeling of cheap price, and light pink and orange have good effects. Most customers prefer warm colors to cool colors.
In addition, the area of POP will also change according to the size of goods and the content of writing. Large POPs should be used for special goods placed in piles, while for small goods placed on shelves, attention should be paid to the size of paper when making POPs, and it is best not to block all goods. POPs of different sizes should be prepared.
The second point is simplicity. Fashion can't be infinitely magnified. At this point, how to accurately express all the contents you want to publicize is a problem. Although the more detailed the information conveyed to customers, the better. However, if a lot of content on POP is written in fine print and customers can't read it clearly, they won't read it at all. To this end, we should try to sum up the characteristics of goods into three items, at most three. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods.
The pen for writing POP should be controlled within three colors. If there are too many colors in the font, customers will be dazzled and difficult to see.
The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
POP advertising is a new commercial advertising form developed on the basis of general advertising form. Compared with ordinary advertisements, its characteristics are mainly reflected in the way, place and time of advertisement display. This can be seen from the concept of POP advertising.
What is a hand-painted popular poster? POP is the abbreviation of English "point_f_urchase", "purchase" is translated into "purchase", and "point" means "point". The whole sentence can be translated into "point-of-purchase advertisement" and "pre-store advertisement". It is a fashionable and popular new advertising media, and its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops.
The picture below is a typical hand-painted POP.