1. 1 Function of business plan

Whether you want to transform new technologies into new products, develop new ideas into new undertakings, or transform existing enterprises into new developments, you can't do without funds. In the commodity economy society, capital is the lifeblood of the survival and development of all enterprises. At present, banks are becoming more and more cautious about corporate loans. Many enterprises generally feel that it is becoming more and more difficult to apply for funds, especially new enterprises and enterprises to be established soon. How to find the funds needed by an enterprise is the key to its survival. We quote a sentence often said in the field of financial investment as the beginning of this book: "There is no trick to finding funds, only good ideas, good technology, good management and good market."

Business plan is a report document for entrepreneurs to attract investors to venture capital. In fact, business plans are necessary for entrepreneurs who invest in any form, because starting a business is not only based on passionate impulses, but also a rational behavior. Therefore, it is very meaningful to make a relatively perfect plan before starting a business. First, when making a business plan, it will objectively help entrepreneurs analyze the main influencing factors of starting a business and keep a clear head. Second, a relatively perfect business plan can be an entrepreneur's business guide or action outline; In addition, of course, it can also be used to lobby venture capitalists to obtain venture capital (financing report documents such as business feasibility report). In this sense, an excellent business plan will also become a "stepping stone" and "passport" for entrepreneurs to attract funds.

1.2 business plan elements

Those business plans that can't give venture capitalists sufficient information and make investors excited can only be thrown into the dustbin in the end. In order to ensure that the business plan can work, entrepreneurs should master the following elements.

1. Focus on products

In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. The main questions to be answered include: at what stage of development is the product, what is its uniqueness, how the enterprise distributes the product, who will use the product of the enterprise, and what is the production cost of the product. What's the price? What is the enterprise's plan to develop modern new products? Venture capitalists should be brought into the products or services of enterprises, so that venture capitalists will be as interested in products as venture entrepreneurs. In business plans, entrepreneurs should try to describe everything in simple words. The definition and attributes of commodities are very clear to entrepreneurs. But others don't know what it means. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact on the market, but also to convince them that the enterprise has arguments to prove. The product description in the business plan should make investors feel that it is worthwhile to invest in this project.

2. Dare to compete

In the business plan, venture entrepreneurs should carefully analyze the situation of competitors. The main questions to be answered are:

Who are the competitors? How do their products realize value? What are the similarities and differences between competitors' products and our products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor. Then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show investors that customers prefer this enterprise because its products are highly differentiated. Excellent cost performance, good quality, fast delivery, moderate positioning and appropriate price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future.

Of course, in the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.

Understand the market

A business plan should provide investors with an in-depth analysis and understanding of the target market. It should carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role played by various factors. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities. Define the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise, such as whether the enterprise uses external sales representatives or internal employees, whether the enterprise uses dealers, distributors or franchisees, and what kind of sales training the enterprise will provide.

In addition, the business plan should also pay special attention to the details of sales.

Show the course of action

An enterprise's action plan should be impeccable. The business plan should clarify the following issues: how to market products, how to design production lines, how to assemble products, what raw materials the enterprise needs for production, what production resources the enterprise has and what production resources it needs? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.

5. Show it to the management team

To turn an idea into a successful venture, the key factor is to have a strong management team. The members of this team must have high professional and technical knowledge, management ability and many years of work experience, giving investors the feeling: "Look, who are these people in this team! If this company is a football team, they will play all the way to the World Cup finals! "

The manager's function is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, the whole management team and its responsibilities should be described first, then the special talents, characteristics and achievements of each manager should be introduced respectively, and the contribution that each manager will make to the company should be described in detail. The business plan should also clarify the management objectives and organization chart.

6. Excellent plan summary

The plan summary in the business plan is very important. It must make venture capitalists interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by venture entrepreneurs, but it is the first thing investors should read. If the company is a book, it will attract investors if it is done well. You should write a summary like an advertisement, and never act rashly. The article makes it very clear.

1.3 Composition of business plan

Business plans in different industries have different forms. However, from the overall structure, all business plans should include three parts: abstract, theme and appendix. Abstract is the highest summary of the whole business plan. The role of the abstract part is to highlight the key points with the most refined language and the most attractive and impactful way, and grasp the investors' hearts at once. The abstract part is the guide. Introduce investors into the theme of the article. The main part is the core of the whole business plan. In the main part, the author shows investors everything they need to know. The role of the main part is to finally convince investors that your project is a good project worth investing, and you and your leading team have the ability to make their investment produce the best return on investment. The appendix is a supplement to the main part. Its function is to provide more and more detailed supplementary information and complete the main part.

1.

It is the "phoenix head" of the whole business plan and the highest summary of the whole plan. To some extent, whether investors like your project or not depends mainly on abstraction. It can be said that without a good summary, there is no investment.

2. subjects

The theme is the "pork belly" of the whole business plan. The main part should be detailed, fully show everything you want to say in a limited space, and let the investor know everything he wants to know. The main part generally includes the following aspects in turn:

Company introduction. This paper mainly introduces some basic information of the enterprise, as well as its development strategy, financial situation, products or services, etc.

Industrial analysis. This paper mainly introduces the basic situation of your enterprise's industry and its position in the whole industry or industry.

Market analysis. Mainly introduce the market situation of your products or services, including your target market, your position in the market competition, your competitors and the future market development trend.

Marketing. Mainly introduce your marketing strategy, the basic situation of the sales team, sales structure and so on.

The operation of the enterprise mainly introduces the basic situation of the business place, the main facilities and equipment of the enterprise, the basic situation of production technology, the basic situation of productivity and productivity, as well as quality control, inventory management, after-sales service, research and development, etc.

Enterprise management. This paper mainly introduces the management concept, management structure, management mode, basic information of main managers and consultant team.

Financial management. This paper mainly introduces the basic situation of enterprise financial management. For enterprises that are now operating, financial statements, cash flow statements, profit and loss balance statements, etc. are needed. In the past three years. The purpose of applying for funds is also introduced.

Enterprise development planning. This paper mainly introduces the development goal, development strategy, development plan, implementation steps and risk factor analysis of the enterprise.

The exit plan is mainly to tell investors how to recover their investment, when to recover their investment, and about how much rate of return.

3. Appendix

The appendix is a supplement to the main part. Due to the limitation of space, some contents should not be described too much in the main part. Put those unfinished contents or contents that need to provide reference materials in the appendix for investors' reference when reading.