Introduction: The hospital culture of most hospitals in China is mainly characterized by lack of competition, lack of discourse, conformism and complacency. I sorted out the discussion papers on cultural management and hospital management. Welcome to read!
With the development of social economy, China's medical and health system and health service system are gradually undergoing profound reforms, and hospitals are also facing competition with world-famous hospitals in management. People gradually realize that competition is not only the competition of assets, but also the competition of cultural power. Hospital culture is the intangible asset of the hospital, and its management, as the frontier of hospital management, is an important means of hospital sustainable development and the driving force of hospital core competitiveness. Therefore, we must strengthen the management of hospital culture and create our own characteristic culture.
1. Briefly describe the relationship between hospital culture and hospital management.
1. 1 culture and management overview
Cultural management aims at training people's will, brain power and physical strength through management practice; Through daily business activities, guide people to improve their will and character, improve their intelligence and promote their free and all-round development. As a kind of modern management science, cultural management is people-oriented, which is also its most essential feature and original intention. Humanistic management is mainly relative to the material-based management of western rationalism. In fact, the focus of cultural management is people, mainly to establish employees' values, mobilize employees' enthusiasm and stimulate employees' sense of ownership. The purpose of cultural management is actually very simple. To sum up, it means telling people to be true, teaching people to be beautiful and persuading people to be kind. It can make people distinguish right from wrong, make correct choices, and transform the will and goals of the organization into rules and regulations that members consciously abide by. Cultural management aims to establish the absolute leading position of people in management, so as to achieve the goal of maximizing hospital profits and hospital value.
1.2 hospital culture management
As a special social organization, China's national culture and traditional Chinese medicine hospitals for thousands of years came into being and gradually developed. It has its own unique moral norms, values, lifestyle, rules and regulations, humanistic environment and its corresponding way of thinking and behavior. The sum of these will establish a characteristic culture of a hospital. The connotation of hospital culture consists of three subsystems: spiritual culture, system and material, and also includes six aspects: hospital spirit, philosophy, public relations, democracy, morality and system. As the cultural core of the hospital. The hospital values (the principles and value orientations that hospitals admire and believe in in the process of pursuing success) are embodied in the following aspects: the purpose of serving the people wholeheartedly; Medical ethics norms of non-selfish, fair and honest practice; Adhere to the professional belief of humanitarian saving lives; Code of conduct of unity, cooperation and self-sacrifice; The arduous struggle and pioneering spirit of medical undertakings; Strict and meticulous, civilized and polite medical style.
1.3 the relationship between hospital culture and hospital management
In a special period, every management mode of an enterprise must have its own specific corporate culture. Under the planned economy system before the reform and opening up, the hospital culture of most hospitals in China is mainly characterized by lack of competition, failure to set an example first, conformism and complacency. The corresponding management mechanism is also the management mode under the planned economy, with special emphasis on centralization, obedience, command and completion of tasks. Since the reform and opening up, especially after joining the WTO, China has gradually integrated with the world in economy, culture and politics, and is facing unprecedented opportunities and competition. As a national infrastructure, hospitals are also facing an unprecedented grim situation: the formation and opening of the medical market, the reorganization and collectivization of hospitals. These influences will have an unprecedented impact on China's health care industry, and the hospital management mode and hospital culture since the planned economy era are gradually disintegrating. Due to the strong impact and stalemate between the old and new cultures, hospital management in China is also facing this situation. If this situation is not changed as soon as possible, the hospital will gradually be eliminated by the new era and disappear into historical memory.
2. The role of hospital culture management
2. 1 constraint
If the whole group wants to form a good cultural will, it is necessary to eliminate bad culture and discard its dross. In this regard, the criteria for guiding and establishing a hospital are right and wrong. It is very important to distinguish the concepts of truth, goodness, beauty from falsehood and ugliness. In response to this requirement, we have consciously established a set of operating mechanisms and standardized behaviors to promote virtue, and established the moral standards and basic concepts of modern civilization, so that people can abide by professional ethics and behavioral norms and resist all immoral and irregular thoughts and behaviors. Therefore, in the face of bad culture, the construction of modern hospital culture can play a binding role.
2.2 solidification
Since ancient times, communication has been a great weapon to solve problems and contradictions. The cultural construction of hospitals can also be solved through communication. Through the cultivation of feelings and the coordination of relationships, the relationship between individuals and the overall interests can be handled well, so that all members can unite and cooperate and jointly pursue the ideal of * * *, thus forming a huge staff complex. In order to make it a reality, we must establish communication mechanisms including channels, use skills and methods appropriately, and try our best to create an atmosphere of justice, mutual trust, democracy, harmony and sincerity. This is the cohesion of hospital culture.
2.3 boot function
To build a hospital culture, it is necessary to pursue the consistency of values between the hospital and employees, so that employees can be informed in concept, thought and behavior. In the process of hospital construction and development, we need to know what to learn, what to prohibit, what to develop, what to abandon, what kind of hospital to build, how to build it, the relationship between doctors and patients in a specific period, the relationship between social benefits and economic benefits of hospitals, the social attributes of medical services and their special commodities. Therefore, the hospital culture of traditional Chinese medicine has a strong guiding role in the hospital practice.
2.4 Radiation effects
As a part of social culture, hospital culture is naturally influenced by social culture and evaluated by social cultural standards. Accordingly, hospital culture will also react to social and cultural atmosphere and social and cultural thinking tendency. The hospital mainly releases its cultural charm through its management concept and mode, service level and ability, members' consciousness and ideas and their behavior. Excellent hospital culture, like social culture, can optimize the social and cultural environment to a certain extent and promote the positive progress of society; On the contrary, bad hospital culture will have negative social impact. Generally speaking, hospital culture can not only have social civilization, but also have a strong radiation effect on social culture.
2.5 Incentive effect
Only when all employees pursue a positive outlook on life, values and world view can a healthy and positive group culture be formed. Therefore, building a healthy cultural atmosphere and creating a healthy and positive hospital culture can inspire all hospital staff, and at the same time, it will certainly activate people's minds, stimulate people's enthusiasm, improve people's consciousness, stimulate people's subjective initiative, and promote the formation of a healthy culture.
3. Improve hospital management
3. 1 Deepen the understanding of modern hospital management culture of traditional Chinese medicine hospital
As a new management concept, hospital culture management should be the pioneers of hospital culture. Positioning from the aspects of hospital discipline development, concept construction and development, personnel training standards, behavior norms, management methods, etc. From guiding ideology to evaluation of operation effect, from micro-management to macro-control, hospital management should always adhere to the basic concept of building hospital culture and practice the basic spirit of hospital culture.
3.2 Strengthen the people-oriented hospital culture core construction
Hospital administrators need to guide employees to establish correct beliefs and concepts. Hospitals care about and care for employees, and employees will be loyal and dedicated to the hospital. In the people-oriented concept, employees are the main body, which requires that the management and service of the hospital should be patient-centered. At the same time, the overall content, process, technology and environment of the hospital, including the service attitude and behavior of medical staff, should follow the purpose of patient-centered and show concern for patients' humanity. The creators of hospital passion and vitality are hospital employees. Only by scientifically and humanely excavating the human resources of the hospital can the development of the hospital be full of vitality.
3.3 continuous innovation, improve the quality of managers themselves.
Due to the development of the times, the hospital culture has gradually changed, mainly in the hospital's differentiation strategy and core competitiveness, in which innovation has become the vitality of the hospital. At present, in the fierce competition in the medical market, managers should adhere to three principles of innovative thinking: the principle of continuous change, the principle of uniqueness and the principle of pursuing due status; Hospital administrators also need to cultivate innovative consciousness: break the resistance of traditional thinking and keep moving forward on the basis of mastering the law. The management of innovation lies in creating an innovative atmosphere; Cultivate innovative talents who dare to accept new ideas; Establish a mechanism for managers to compete for posts, so that the ability can adapt to the post, and the capable can go up and the inferior can go down.
Conclusion:
Hospital culture is mainly based on the characteristics of people, aiming at cultivating the same values and emotions of employees and hospitals, and forming a unique culture of medicine itself. Hospital management is a kind of culture and a series of work to ensure medical quality and medical activities. The group consciousness of behavioral norms formed by hospital management culture in hospital development and construction is the soul and motivation of hospital management.
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