The current situation of local e-commerce enterprises in Wenzhou, Zhejiang Province is not good. Since e-commerce is a trading enterprise, its main funds are concentrated on warehousing, logistics and brand promotion, and it is difficult to obtain financial support from banks because it cannot have a large number of fixed assets like production enterprises. At present, the city gives financial support to e-commerce enterprises, with a maximum subsidy of 500,000 yuan. However, for B2C e-commerce enterprises that have developed to a certain extent, it is only a drop in the bucket, far from the support of the "Northern Guangzhou" region. Compared with the lack of funds, some emerging e-commerce companies believe that the lack of talents is a more fatal problem. There is a general lack of class II professionals, especially compound talents who know business, management and information technology. In addition, in recent years, the talent incentive policy of some enterprises in Wenzhou is not in place, and the brain drain of key talents, especially compound talents, is serious, which has had a great adverse impact on the construction and application of e-commerce, especially the implementation ability of enterprises themselves and the supporting ability of IT technicians in their own enterprises to informatization are greatly weakened. Therefore, government departments and business leaders should pay attention to strengthening the cultivation and introduction of talents.