No matter what it is, it is mainly innovation, attracting customers' attention from the appearance, and taste, because only taste can satisfy customers for a long time. . The trend is that more and more brands ... talk about the development trend of domestic baking industry.

With the further economic growth in China and the improvement of people's living standards, as well as the influx of western food, raw materials and production technology, the baking industry in China has shown a rapid development trend since the end of last century. Judging from the current situation of the baking industry, there are the following development trends in the future:

First, the scale of production and operation is distinguished by the characteristics of product categories.

The production and operation of popular bread, biscuits, egg yolk pie and some western-style cakes are increasingly showing the characteristics of large factories or companies, that is, centralized production by large continuous, mechanized and fully automatic production lines in central factories. The production and operation of cakes, cakes, cakes and fancy bread are operated in the form of chain stores, single West Point bakeries and large-scale bakeries, and are characterized by small and medium-sized factories, front shops and backyards.

Second, the concept of enterprise production and management has changed.

Enterprises constantly attach importance to training, reserving and attracting technical and management talents, attach great importance to technological innovation and new product development, make full use of modern and developed information, and actively transform various high-tech achievements into productive forces.

Store design, decoration and display are more scientific, reasonable and humanized, which fully embodies the personality and characteristics of the enterprise itself. The product quality is gradually improved, and the concept of healthy and reasonable diet is injected into the product. Many enterprises have passed the certification of ISO, HACCP and other professional standard systems. The packaging forms of products are more diverse and novel, and the grades tend to be medium and high-grade. In particular, brand awareness has been continuously enhanced, and attention has been paid to advertising, market development and the cultivation of brands and products. At the same time, the communication between enterprises will gradually increase, and information exchange and information feedback will continue to increase.

Third, the market competition will become increasingly fierce, and the capacity of high-end products in the market will continue to grow.

Well-known and powerful baking enterprises from abroad, Hong Kong and Taiwan have continuously entered Chinese mainland, and foreign medium and high-grade products have appeared in the domestic market. Domestic powerful baking enterprises constantly improve product quality, speed up the research and development of new products, and introduce new international products to cope with the impact of foreign enterprises. The domestic baking market competition has gradually changed from low-price vicious competition to a new round of competition centered on product quality and product development. With the increase of consumers' income and the enhancement of brand awareness, a number of enterprises with poor quality, low price and lack of characteristics will gradually withdraw from the market stage. (Future consumption tends to be famous brands and high-quality middle and high-end products)

Fourth, pay attention to product quality and standardize product production.

With the continuous introduction and implementation of national industry standards, enterprises will produce products according to industry standards in the future. Many enterprises have also formulated more stringent unified raw material standards, processing standards, production process standards, product standards and testing standards on the basis of industry standards to ensure the high quality of final products.

Five, the combination of traditional products, technology and modern technology, product production and research and development related industries to improve the degree of specialization and cooperation.

When resuming traditional product production and product research and development, many enterprises often communicate with food research institutions, universities and related industries, and strengthen specialization and cooperation's research on production technology, basic raw materials, food additives, food machinery, packaging machinery, packaging materials, etc., which provides strong support for improving product quality and output, increasing the novel features of original products and improving the quality and technology of traditional products.

Generally speaking, the domestic baking industry is developing faster and faster, with better and better product quality and more and more varieties. The gap between developed regions and international standards is narrowing, and regional exchanges are becoming more frequent, which is increasingly infiltrating into the daily diet of ordinary people. The development of baking industry will continue to make important contributions to the development of national economy. The latest development trend of baked goods.