First, it is unpopular.
For example, FAW-Volkswagen, Guangben, FAW Toyota and Changan Mazda are all joint venture automobile brands. Just by looking at the name, you can understand that this foreign brand has strategic cooperation with some China automobile companies. However, looking back at Shanghai Volkswagen, it is not easy for people who don't know the name alone to understand that this is a strategic cooperation between everyone and Shanghai Automobile Company. Therefore, the name Shanghai Volkswagen is not popular and must be changed.
Second, brand promotion planning
The name Shanghai Volkswagen has no direct influence on the public, but it seems to have some influence on SAIC. To know that SAIC also has many brands, renaming Shanghai Volkswagen as SAIC Volkswagen is actually a way to promote other SAIC-branded cars. For example, SAIC Chase, a commercial vehicle brand, can refer to SAIC Volkswagen for relationship promotion and planning, which is also very conducive to the progress of independent brands.
I don't know if you realize that many vehicle brands, including you, are exploring our market in a joint venture way, which is actually a maintenance of their own brands. Because foreign brands need to be much stronger than their own brands in technology and overall strength, if foreign brands are allowed to enter China casually, their own brands will certainly not survive. According to the way of joint venture, independent brands can not only learn and train the technology of foreign brands, but also develop their own trends. At the same time, it can inhibit foreign brands from occupying the sales market, resulting in a situation in which domestic and foreign capital account for 46% respectively.
Million car purchase subsidy