English name of the course: enterprise operation simulation practice
Course code: 06 140 1 12.
Course types: elective courses and practical teaching links.
Class hours: 1 week 18 class hours, and the teaching time is arranged according to the class schedule, with 24-36 students per period.
Academic performance: 1
Applicable majors: all majors except marketing, information management and information system.
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Class-starting laboratory: sand table simulation laboratory operated by enterprises (classrooms 208 and 209 on the first floor)
Ministry of Education: Telecommunications Department
Second, the position, function and purpose of curriculum design
Important practical teaching links of centralized arrangement of enterprise management sand table simulation practice. Under the guidance of teachers, students apply what they have learned and combine simulation teaching AIDS to carry out enterprise simulation management. 5-8 people as a group, respectively, as the company's president, financial director, marketing director, production director, team decision-making, competition and cooperation with other simulation companies, to cultivate and improve students' ability to analyze and solve practical management problems in enterprises. It is a comprehensive training for students majoring in economic management.
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The function and purpose of this course is to make students fully understand enterprise management, comprehensively apply the theoretical knowledge they have learned, broaden their knowledge, systematically carry out practical training, exercise their hands-on ability, cultivate basic professional skills and improve their ability to analyze and solve problems. It lays a good foundation for subsequent course study, various practical teaching, graduation design and even post-graduation work.
Third, the course design teaching content and basic requirements
1. Course design content
(a), a comprehensive overview of manufacturing enterprises.
1, factors involved in the operation of manufacturing enterprises
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2, the rules of enterprise logistics operation
3, enterprise financial management, capital flow control operation rules
4, enterprise production, procurement, sales and inventory management procedures.
5. Analysis of the market, competitors and future development trends faced by enterprises.
6. Organizational structure and job responsibilities of the enterprise.
(B), the nature of enterprise management
1, capital, assets, profit and loss process, enterprise assets and liabilities and ownership structure
2, the essence of enterprise management-profit, sales and cost.
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The relationship between the key factors to increase enterprise profits.
3. Factors affecting enterprise profits-factors that need to be considered in cost control.
4. Factors that affect the profits of enterprises-factors that need to be considered in expanding sales.
(3) Market strategy and positioning of products and markets
1, quantitative trend analysis of product demand
2, product sales price, sales gross profit analysis
3. The influence of market development and brand building on enterprise management.
4. Benefit analysis of market input
5, product break-even point forecast
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6. Brainstorm-how can we gain a large market share?
(4), production management and cost control
1, purchase order control-the management idea of determining production by sales and making orders by production.
2. The relationship between inventory control and inventory reduction
3, production cost control-the significance of production line transformation and construction
4. Production and marketing plan management-make production plans and purchase plans according to sales orders.
5. Brainstorm-how to arrange procurement and production reasonably?
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(5), comprehensive planning and budget management
1. How do enterprises formulate financial budget-cash flow control strategies?
2. How to make sales plan and market investment?
3. How to make production plan and purchase plan according to market analysis and sales plan?
4. How to conduct efficient financing management?
5. Brainstorming-How to understand the management idea that "planning in advance is the foundation and planning in advance is a waste"
(6), course review
Four, equipment and equipment configuration
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A set of simulated sand table, notebook computer, projector, wireless microphone 1 set, 8 pieces of white paper, colored pens 1 set.
Five, extracurricular teaching content and basic requirements
No.
Sixth, the requirements of teaching links
1. Course teaching methods
Requirements: Students should preview relevant knowledge before course design, group in advance, and fill out the practice report of Enterprise Management Practice Exercise after the course.
2. Assessment and achievements
Evaluation content
evaluation criteria
grade scale
Personal performance (attendance, compliance with relevant rules and regulations and personal performance in actual combat simulation)
Be punctual, full-time, and actively participate.
20% of the grade
The team simulated the operation results and summarized the results.
The simulated enterprise strength and ranking, as well as the knowledge mastery and demonstration skills displayed in the group summary demonstration.
50% of the grade
Practice report results
The writing quality of report content requires correct format, substantial content and fluent language.
30% of the grade
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Seven. Course design, arrangement and organization
1. Course design content and timetable
time
course content
The first morning: 8: 30- 12: 00.
Course introduction, role assignment, rules introduction, simulated trial operation (led by the instructor and familiar with the rules)
The first day afternoon: 14: 00- 17: 30.
Make financial statements in the first year. Bidding began its first year of operation. Help students understand: the essence of enterprise management.
The next morning: 8: 30- 12: 00.
The second year of operation. Through the actual business simulation, guide the application of management knowledge and management tools such as target market segmentation, market analysis, market strategy and competitor analysis.
The next afternoon: 14: 00- 17: 30.
Management and evaluation of business performance in the third year, guiding financial management and other curriculum concepts. Cost awareness, financial awareness, enterprise value judgment and financial management "12345", combined with the current economic environment, carefully calculate "winter".
The third morning: 8: 30- 12: 00.
The fourth year of operation and summary, summarize and analyze the control of cash inflow and outflow, capital budget and cash flow.
The afternoon of the third day: 14: 00- 17: 30.
The fifth year's operation and summary, analyze the difficulties faced by various companies, share the "Young Eagle Rebirth" and review the changes of important enterprises.
Share, review and end with analog companies. Students share. Each participant talked about his training experience.
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2. Organizational model
(1) Each class is divided into 6 groups, with 5-8 people as a group in principle and 4 people as a group in special cases.
(2) Taking the project team as the unit, responsible for the planning, market analysis, decision-making design and operation of the simulation company;
(3) Instructors should reasonably allocate the working hours of each research group in the simulation operation.
Eight, suggested textbooks or reference books.
Student handbook of sand table simulation exercise for enterprise management
Nine. Course reference pictures
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Page 1 1
X. Registration method of elective courses
Collect opinions in the class and register with the academic affairs office in class. According to the schedule, teachers, classrooms and the Academic Affairs Office, the implementation will be arranged in a unified way.
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