Strategic positioning is to occupy a favorable position in the minds of prospective consumers, that is, to occupy the minds of users. It is a choice that is conducive to the development of enterprises, that is, it refers to how enterprises attract people.

For enterprises, strategy is a strategy that guides or determines the overall development of enterprises. Gu Junhui, the translator of the latest edition of Positioning, said that the narrow positioning in positioning theory refers to differentiation and is a tactical point; Positioning in a broad sense refers to the strategy of taking differentiation as the core and interlocking opposites as the supplement.

Most companies will first formulate the strategy to follow, and then find out various tactics to ensure the effective implementation of the strategy. But in fact, enterprises need to determine effective tactics first, and then develop into effective strategies. Tactical-driven strategy is also one of the most important viewpoints drawn from war research. Therefore, enterprises should find the right strategic positioning, because it is more important to go faster than before.