Professional introduction and training: Cultural management is the abbreviation of cultural industry management major, which is a new major in college entrance examination, similar to art and music majors. But its advantage is that the pass rate and admission rate of college entrance examination are higher than those of the above two majors. This major has just been born for eight or nine years, but its development trend is very good. At present, many colleges and universities all over the country have opened this major one after another, with good prospects and great development potential.

The school that trains this kind of major is Jinan Oriental Culture Training School, which opened this major earlier and trained more than 4,000 people.

Song Liang is the leader of literature management discipline in Shandong Province. Teacher Song has studied this major for many years and published many books on document management.

This kind of major is a four-year undergraduate major in the national plan, and some colleges are attached with specialties; It is an art enrollment major in advance, belonging to the art category, commonly known as art management or cultural management.

Professional division is mainly:

Public management: cultural management, production management, media management, art management, design planning and management.

Mass communication: film and television communication, drama communication, radio and television journalism, drama literature, radio and television literature.

Creative director: film director, literary director, drama director, dance director, music director and program production.

Public relations host: foreign secretary, flight attendant, hotel management, international cultural exchange. [Edit this paragraph] Professional advantages: Cultural management is a general term for art and culture, and similar majors include cultural management, director and drama. 1, the requirement of cultural achievement is low, and the score is between 300 and 500. Students with a class ranking of about 40 have the opportunity; 2. Admission conditions and scope are wide: those with serious partiality, special personality, special hobbies and unique abilities will have great hopes; 3. The major selection is wide, and the classification of major settings is very fine, which is suitable for students with different conditions and different pursuits to apply for the exam; 4. There is potential for employment development, new majors, and a wide range of employment, which is suitable for starting a business, and the positions of public institutions are still not saturated. [Edit this paragraph] Admission principles: According to different schools, the admission principles are also different, which are basically divided into: (1) Admission from high to low according to the results of cultural courses; (2) Admission from high to low according to professional achievements; (3) According to the admission structure, professional courses and cultural courses (a, professional X30%+ cultural X70%b, professional X70%+ cultural X30% c, professional X50%+ cultural X50% d, professional X2.5+ cultural courses, etc.) will be added in a certain proportion. According to different admission principles, the requirements for cultural courses range from 300 points to 580 points. [Edit this paragraph] Examination subject: 1. Written test: 1. Historical theory. The types of questions are: fill in the blank, short answer, question and answer; Fill in the blanks and check your understanding of history, place names, names and works. Ask and answer questions to examine your understanding of the name of the art terminology school. For example: Separation of Sound and Picture, Business. On the relationship between artistic fiction and real life, what are the characteristics of commercial films, and how to evaluate Wang Shuo's films and urban and rural cultural construction. 2. Review category: film and television reviews. Play a movie and ask candidates to write a review article about it in class. This is an examination subject to examine your comprehensive quality, which requires a comprehensive understanding. Learn to watch movies during the exam. After watching the movie, a film review should be formed in your mind. 3, narrative, argumentative and other propositions. 4, TV advertising creativity and program planning 5, drama stories

Second, the interview: the interview, also known as the oral test, is generally conducted in the second interview, and there is no interview in Shandong universities for the time being. The examiner asks you some questions about literature, life, even philosophy and aesthetics, as well as personal hobbies, interests and professional knowledge. The purpose is to understand the candidates' language expression ability, memory and logical thinking ability, and to examine whether the candidates' quality has career development potential. In any case, be generous and don't be nervous during the exam, but be realistic, try not to hide yourself with fantasy, but skillfully show your advantages to the examiner. [Edit this paragraph] Employment direction: Generally speaking, these majors are engaged in the dissemination and management of film and television culture after graduation. Specifically speaking, I am a reporter, host, planning or administrative director, business director, editor, director and other professionals in newspapers, magazines, publishing houses, radio stations, television stations and film production departments. It refers to the organization and management of many cultural industries derived from film and television art, such as cultural brokers, film producers, media planners, literary directors, entertainment reporters, bilingual hosts, film writers, film directors or various film and television program assistants; There are also planning and management personnel of newspapers, publishing houses, magazines, cultural bureaus, radio and television bureaus, propaganda departments, education, culture, health and other national organizations and other institutions. [Edit this paragraph] Application conditions: aspiring students who are average in all aspects but unwilling can apply for the exam;

Public management: organizational management ability, marketing planning ability, cultural and artistic hobbies.

Mass communication: I like film and television art, like activities, am good at communication, write fast, pay attention to social life, and want to be a reporter. ...

Creative director: like writing, like reading, good at conception ... (poetry, prose, narrative skills are good);

Director and host: good image, good pronunciation in Mandarin and good English (preferably with certain literary expertise or literary committee members); [Edit this paragraph] First, don't just practice critical writing. There are many other contents in the exam, and students who write well need to study other courses;

Second, we should choose training schools in a targeted manner and pay attention to cultural hotspots, film and television culture and current political events in life;

Third, don't just apply for cultural management. This will be very risky, because there are not many schools that actually offer this major, and similar majors can be reported at the same time, such as radio and television editing and directing, drama, film and television literature, film and television production management, etc.

Fourth, we must not relax the study of cultural classes. Competition is becoming increasingly fierce, and both professional and cultural achievements should be taken into account. [Edit this paragraph] Admissions institutions: comprehensive universities: Peking University, Northwest University, Hunan University, Sichuan University, Chongqing University, Shenyang University, Dalian University, Zhengzhou University of Technology, Liaocheng University, Chengdu University of Technology, Tongji University, Xi International Studies University, Chongqing University of Arts and Sciences, Pingdingshan College, Nanchang Airlines, Nanjing Airlines, chongqing post and telecommunications, Huanghe Science and Technology, Guizhou Nationality, Zhongyuan Institute of Technology, Changchun Normal University.

Normal universities include Beijing Normal University, Shanghai Normal University, Tianjin Normal University, Southwest Normal University, Harbin Normal University, Hainan Normal University, Sichuan Normal University, Shandong Normal University, Northeast Normal University, Huazhong Normal University and Linyi Normal University;

Art colleges: Central Conservatory of Music, China Communication University, Zhejiang Media College, China Theatre Academy, Beijing Film Academy, Central Theatre Academy, Shanghai Theatre Academy, China Conservatory of Music, Hebei Media College, Tianjin Conservatory of Music, Sichuan Conservatory of Music, Shenyang Conservatory of Music, Nanjing Art College, Shandong Art College, Jilin Art College, Yunnan Art College, Guangxi Art College, Xinjiang Art College, Pingdingshan College of Liaocheng University, Yellow River Institute of Science and Technology; China Media Nanguang Branch, Beijing Normal University Zhuhai Branch, Chengdong College of Northeast Agricultural University, Chengdu Radio, Film and Television College, Shi Mei College of Chongqing University, International Academy of Performing Arts of Sichuan Conservatory of Music, Yi Shan Institute of International Exchange, Nanyi Shangmei College, Humanities College of Northeast Normal University, Shandong Branch of China Women's University, Jincheng College of Sichuan University, Shandong Vocational and Technical College of Commerce and Trade [Editor's Note] Professional development: on the basis of professional study, courses with technical and applied abilities are strengthened.