The company itself (legal person); Corporate customers; Competitors. Only by integrating companies, customers and competitors and considering them in a unified way can we lay the strategic advantage of enterprises, grasp the essence of strategy and achieve commercial success.

The first purpose of marketing is to create customers, acquire and maintain customers; In the long run, we should consider how to effectively defeat our competitors and remain invincible; Pay attention to market research, collect and analyze a lot of information, only in this way can we make correct decisions under the uncertainty of environment and market changes;

Actively promote innovation, and its degree is directly proportional to the effect; Making decisions in the process of change requires its decision makers to be as capable, insightful, discriminating and decisive as entrepreneurs.

Expanded materials (1) marketing plan. It is necessary to formulate a long-term strategic plan, determine the development direction and objectives of the enterprise, and have a specific marketing plan to implement the strategic plan.

(2) Marketing organization. The marketing plan needs a strong marketing organization to implement. According to the planning objectives, it is necessary to establish an efficient marketing organizational structure, and conduct a series of management activities such as screening, training, motivation and assessment of organizational personnel.

(3) Marketing control. In the process of marketing plan implementation, control system is needed to ensure the realization of marketing objectives. Marketing control mainly includes enterprise annual plan control, enterprise profit control and marketing strategy control.

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