In most cases, the sales process of conference marketing is written and formulated by senior leaders. However, the top managers of most enterprises are far away from the market and have not taken the initiative to visit the market or contact customers. They lack an effective understanding of the first-line market information. However, they feel that they know their customers better than their customers and feel good about themselves. They think that what salespeople should do is just obey orders. On this basis, the conference marketing sales process can not achieve the purpose of improving marketing efficiency and effectiveness. The marketing process of health care products must be formulated with the participation of sales staff and updated in real time. Salespeople are market intelligence agents, and the market information they provide can be the first-hand material to optimize the sales process. At the same time, "the significance of the existence of sales staff lies in persuading customers to sign bills, improving the company's income, trying to get close to customers and providing necessary after-sales service." Therefore, it is very important to listen to the opinions of the executives of these conference marketing and sales processes.
Improvement of conference marketing sales process based on customer value.
Many companies do not have standardized conference marketing and sales processes. The sales process of salespeople depends entirely on personal understanding and personal ability, and only evaluates the performance of salespeople, and the sales process is carried out by salespeople according to their own understanding.
In a well-done company, the conference marketing sales process usually contains a series of sensational lists, which stipulate a series of actions of the sales staff to the customers in the conference marketing sales process, while the sales staff completes the tasks in the sales process according to the provisions of the conference marketing sales process and gives feedback, such as visiting XX dealers, confirming the delivery quantity, posting posters on the publicity column in the dealership, and so on.
An effective conference marketing sales process based on customer value should pay attention to the market and customer's reaction and demand at the same time. The sales process of conference marketing is sometimes not only to incorporate customer-related activities into the sales process, but also to listen to customers' opinions for the improvement of the sales process of conference marketing.
Improvement of conference marketing sales process based on information management
An important part of sales information management is to record the daily sales data generated in the internal distribution of enterprises in time. On this basis, with different latitude parameters, the sales situation can be inquired, counted and analyzed, so that decision makers at all levels can obtain the corresponding sales data in time and provide a more scientific basis for enterprises' sales, production and procurement decisions. In addition, with the help of a powerful information management system, enterprises can improve the efficiency and effectiveness of information management.