Network marketing training summary 1000 is practical (1) 1. I was very confused before attending the training and didn't know how to operate it. From the first day, my thoughts became clear. I pay attention to some details in online marketing, and I am very busy every day. I really learned the real talent, and I didn't know much about writing articles before. I write articles through training.
2. I don't know what articles to send about marketing. It is still difficult to write articles now. I believe that after two weeks of study, I will be strengthened.
3, a week has really improved, in all aspects, the amount of articles sent is much more, and I feel that there is no quality. I believe that the quality of articles can be improved through study. I haven't played Weibo before, and I sent Weibo every day for three days, which was a failure. But it turns out that Weibo can send a lot at once, which I haven't learned before. The network is not only taught by teachers, but also discovered by oneself, and you can listen to it without laying a foundation.
It was too difficult to think about online marketing before. After three days of study, practice and summary, I learned that there is nothing too difficult in online marketing. As long as I do this job well, network marketing is a chore. I didn't know much about the internet before, only that it was fun. These three days let me know that the internet can actually do a lot of things and bring us convenience and happiness. The internet can also help people.
5. There are many skills in it, which are usually just considered right or wrong. If you look at it correctly, it is a good place to study. Learn a lot of new knowledge online every day. The information on the Internet is limited, and there is nothing you can't find. Before coming to the training, I was confused and felt great. I don't know what to do online every day. As a result, nothing was achieved, and time passed.
6. I felt a little sorry when I came on the first day. Facts have proved that I made no mistake and made the right choice. If I didn't come, I might regret it, because I didn't know what to do before I engaged in online marketing.
These three days have made my mind clear. Now you can operate skillfully when you go out and enter the enterprise. Unexpectedly, it took only three days to train through a team. The website we made has reached the homepage of Baidu ranking. Today's news makes me feel very happy. More importantly, I want to thank the teacher for being strict with us. Now I want to thank the teacher and every family here. They help each other and bring us laughter. The four of us have only been in Longhua for seven or eight days, and their care and help made us join the team soon. Here, we would like to thank the people in the deep mountains and forests for their enthusiasm and youthful vitality. I believe that people in deep mountains and forests will be happy wherever they go! !
Network marketing training summary 1000 words practical (2) Through these three days of network marketing training, let us know what network marketing is, analyze the advantages and disadvantages of network marketing, and understand the differences and connections between network marketing and traditional marketing. Before the online marketing training, although we also set up online marketing courses, I didn't know the concept of online marketing very well with the teacher's theoretical knowledge. And through this week's time, I also have a new understanding of online marketing and our e-commerce major.
The training time is really short for us, but I have come into contact with many new things and brought me new experiences and understandings. In the process of actual training, we can say that we often encounter setbacks, especially when the operation is not effective. The ensuing pressure and disorganized ideas often bother me. The homework that I can't start also makes my classmates, including me, complain again and again. Because of this, I have a clearer understanding of my ability, and I deeply realize that I can't give up, and my efforts before giving up will be in vain.
Network marketing is a new marketing method based on the Internet, which uses the interaction of digital information and network media to help achieve marketing goals. To put it simply, network marketing is a marketing activity with the Internet as the main means to achieve certain marketing purposes. But network marketing also has its advantages and disadvantages. The advantages of network marketing are beyond time and space, low cost, real-time interactive communication, personalized service, easy realization of 5C strategy, convenient access to business opportunities and decision-making information, multimedia display, rich promotion methods, expansibility, transparent information and obvious long tail effect. The disadvantages are lack of trust, interest, technical and safety issues, price issues, poor advertising effect and passivity.
The research scope of network marketing and e-commerce is different. E-commerce has a wide range of connotations, and its core is electronic transactions. Internet marketing focuses on marketing activities with the Internet as the main means. This relationship between online marketing and e-commerce also shows that online payment in the process of electronic transaction and commodity distribution after transaction are not the contents of online marketing. Similarly, the security and legal issues involved in e-commerce system are not suitable to be included in online marketing.
Therefore, e-commerce and online marketing are actually closely linked, and online marketing is an integral part of e-commerce, and the realization of e-commerce must be based on online marketing.
Although this week's online marketing training is theoretical, during these five days, I searched for some cases about the difference between online marketing and traditional marketing every day, which also made me know a lot about them. Compared with traditional marketing, online marketing has both similarities and significant differences. Network marketing and traditional marketing are both business activities of enterprises, and they need to be combined to play a role, rather than relying on a certain means to achieve their goals. Both of them take meeting the needs of consumers as the starting point of all activities.
Training is hard, but I am exposed to many new things. I firmly believe that as long as we dig hard and try bravely, we will certainly gain and inspire. Perhaps only in this way can I accumulate more rich knowledge and valuable experience for my future work and life, and grow and mature slowly. I believe there will be a beautiful sky of our own in the near future.
Network marketing training summary 1000 words practical (3) The one-semester network marketing course is coming to an end, and I have gained a lot. During this period, the teacher provided us with a good e-commerce service platform, which allowed us to open a shop and have training experience. In fact, I am also a frequent visitor to Taobao. I squatted at home looking for nice clothes. It is a big shopping mall without walls, and there are more choices. It can be said that it is a shop that shops around, so that you can buy all kinds of cheap goods without leaving home. Not only me, but also my friends around me rely on its convenience and speed to greatly meet their own needs.
This training program finally gave me my own online shop, and I began to raise money to open a shop when I was excited, but the difficulties I encountered during the period made me know that it was not easy to open a good shop.
First of all, online shop positioning.
I discussed with my team members the positioning of the products sold in the mall. This e-commerce platform can actually sell Amazon's goods on a commission basis. However, after careful observation of Amazon's main business (including books, audio-visual products, consumer electronics, household items, etc. ), found that we are not familiar with these areas, it will naturally be difficult to operate. Look again, now, the incremental market of online shopping for girls is very large, and the consumption ratio is also very high. A friend of mine who opened a shop on Taobao originally sold men's clothing, but was left out in the cold. Later, he moved to the women's clothing market and gradually got a source of income. So, after listening to this friend's suggestion and combining my years of "shopping" experience on Taobao, I decided to position our store's main product as low-end women's wear, which is selective.
In terms of consumer positioning.
As the post-80s generation, we have a general understanding of our own consumption characteristics, which I think can be interpreted as "cool", that is, we have a stronger self and personality, and we are relatively independent in purchasing decisions, and gradually become the main consumer of a new generation. So I decided that the goods sold in this store are mainly for young consumers in the 1980s. In addition, our insight into fashion information is also very keen. Han Feng gradually stopped, and Japanese magazines such as vivi and Mina gradually became our fashion vane. Therefore, the style of the shop is mainly to sell some items of Japanese magazines that are hot at present, and try to sell only one piece of clothes, accessories, shoes and boots, so as to be unique.
In terms of price positioning.
I saw on the Internet that many stores opened by entities and online stores at the same time indicated in the store announcements that the price of physical stores would be higher than that of online stores 15-20%. After all, physical stores have to pay rent, and online ones don't have to pay rent. Physical stores can try it on, but online stores can't. If the price of physical stores and online stores is the same, and the price is not competitive, online stores will be difficult to survive. Therefore, the price of women's clothing in our store is based on the research of the current low-end women's clothing market, measuring the materials and supply of clothing and other factors, and making a relatively reasonable pricing.
After the positioning of the online store, based on the above factors, we named the store "Fashion Decoding", because the name is simple and popular as a whole, catchy and easy for consumers to remember; Unique, unique, reflecting an independent taste, style and fashion, which can attract consumers' attention; At the same time, it is also related to the goods we handle, which is in line with our business scope. We also designed a "fashion decoding" flash logo, which is also a way to attract customers to some extent.
After the online store was located, we began to upload pictures of the goods.
Each baby has a graphic description and a product classification. Recommend the popular goods and treasures of "Fashion Decoding" store, which can make customers know the characteristics and styles of our store at a glance and help them to choose goods well. As far as my previous shopping experience on Taobao is concerned, I usually ask sellers to provide complete product information, including descriptions of materials, colors and sizes, and when necessary, I also ask them to show the details of the baby as much as possible. Only on the basis of ensuring quality can I buy with confidence. Therefore, the online shop we operate can well meet these requirements of customers, so that customers can buy products with peace of mind.
Summary: After operating an online shop for several weeks, I think the store positioning is the most important step in the early stage of opening an online shop, that is, the products in my store and the selling points of these products, which together are the store positioning. Although the store has been open for several weeks, it has not been closed yet. I think one of the most important reasons is that our online store "fashion decoding" has actually fallen into the old routine of "following others and lacking creativity", which is a sign of inexperience. Therefore, in the future operation, we should adjust and position our stores in time according to the target customers. Secondly, the price, our "fashion decoding" should flexibly adjust the price, so as to achieve a high-flow and low-profit price structure, that is, some popular goods can be sold at low prices to promote stores, improve traffic and click-through rate, and most other goods can still maintain profits.
Network marketing training summary 1000 words practical (4) Speaking of this network marketing, I really don't know what it is for, and I didn't know that I chose this course at first. How funny! Later, I learned that it turned out to be marketing, just online marketing! Moreover, online marketing is not so easy. After studying for a semester, I still can't use it flexibly. Just a general understanding, but after this semester, the harvest is still quite big! For example, I participated in the ability show and met many like-minded friends, such as C internship, which made me understand how the whole online store works.
Since I took part in the ability show, I seem to have found my sustenance. I will look up information, add friends, leave messages, express my opinions, write entries and post blog posts every day. So every day is very fulfilling, instead of thinking about watching TV, I will think about how to get my opinion, look up what I need in the book, then write it down, and then wait for the opinion to pass every day, and then find someone to share it with. What an interesting thing it is. Although the ar value is always so low every time I refine an idea, it is one of the driving forces that motivate me to stick to it every day. Although opinions were always deleted later, which was a blow to me, I persisted every day, but it was deleted, which made me very hurt. I haven't commented much since. I just keep writing blog posts. Although blog posts are sometimes deleted, I will tell you why. So, I persisted and made a little progress. I also joined the sub-station group of the United News Network, and I realized how inadequate we were. Some e-commerce students like us are doing marketing and the like. They insist on it every day, and the teachers are strict in management, and they also take the ability display as one of the forms of the final exam. We all share our views on it with each other, and then exchange views and discuss how to accomplish this task. How difficult is this task? I think it's good. Really? There is no distance between us, only the seriousness and persistence of study! The ability show is coming to an end, and we are all very sad, but I believe there will always be communication! We are all great!
I started my internship just to pass the preliminary round, but I didn't take it seriously. Later, the teacher said that those who participated in the preliminary round could sign up for the semi-finals. At that time, we were all in training week, so I thought that so many people might not choose me, only 15 people! Unexpectedly, I am still one of the lucky ones. Not only can I participate, but our group also won the third prize, which makes us incredible! In fact, I didn't want to go to training at first, and then there was nothing. At least we are a team, so I let myself persist and not drag my feet. It turns out that persistence still pays off. No matter what the result is, at least I learned teamwork and how to promote online stores. Although I have touched on other things, I still don't quite understand them. I will continue to study!
In this course, we study in groups. Our team name is Dream Angel, and we usually do all our homework together. As a team leader, I am very satisfied with my team members. Let me worry, I will actively finish my homework on time. I don't need to worry too much. Sometimes they remind me to do it! What a pity! Although there are so many homework assigned by the teacher every time, my teammates and I try our best to finish it within the specified time! I learned a lot through this course and gained a lot!