Question 2: What professional knowledge training is needed for clothing commodity planning? Generally need to show the basic knowledge, show the knowledge of color, color matching knowledge. In addition, we must have a clear positioning of the displayed brand! Yixinyue International Image Training Center has the national labor department exhibition designer qualification certificate and training! Suggest to look at their website!
Question 3: What data do you need to analyze in clothing product planning? Generally, you need to show the basic knowledge, the knowledge of color display and the knowledge of color matching. In addition, we must have a clear positioning of the displayed brand! Yixinyue International Image Training Center has the national labor department exhibition designer qualification certificate and training! Suggest to look at their website!
Question 4: Are commodity managers in the clothing industry the same as commodity planning managers? In the clothing industry, each company may have a different name, but it may also be the same thing.
Commodity manager. Generally, it points to the direction of sales.
Product manager. Generally, it points to the direction of production.
Nowadays, many garment enterprises have to do both at the same time, which is a one-stop process.
For example, the product manager of * * * must make the design direction according to his own understanding and market feedback, and the people at the next level organize production, and then the people at the next level make corresponding sales. However, he must be responsible for the success or failure of the whole project. Overall planning is a very important thing.
If you have made achievements in this position, congratulations, you are not far from the boss's position.
Question 5: What steps do you need to plan clothing products? 1. Make product positioning (i.e. brand positioning) (the location of the product price store can be decided after the main consumer level is determined).
2. Make a product planning plan (the proportion of formal dress and leisure, as well as the style and style of products, focusing on those products, colors, products embellishing those things, color schemes, etc. )
3. Then, according to the planning scheme, we began to choose fabrics to find a factory for proofing, sealing and putting into production. The quantity of large goods depends on the budget of each store.
It's simple. I wonder if I can help you.
Question 6: Clothing brand planning includes which clothing brand planning is a complex process, from brand equity research, enterprise diagnosis, market research, brand opportunity analysis, brand strategy, naming, new product listing and other planning, creation and design to internal brand introduction and brand management system construction. Guangzhou's brand planning has the following seven main steps:
1. Brand naming
2. Clothing market segmentation
3. Environmental analysis and trends
4. Brand concept and style setting
5. Composition of clothing categories
6. Clothing marketing strategy
7. Clothing financial budget planning
Question 7: The position of clothing commodity planning and clothing design assistant is promising and has its own advantages. See where there are more clothing production and processing enterprises in developed coastal cities, and the future of clothing design assistant is relatively great. After accumulating certain work experience, you can develop into a designer. The mainland is dominated by commerce and consumption, and garment processing enterprises are relatively backward, which is more suitable for garment commodities and business planning in these fields.
Question 8: I'm a novice, and seniors can help me-how to make the frame structure of the clothing project? 1. How to build a complete plan? 1. the source and application of inspiration-theme design (planning and purchasing of various theme fabrics, control of development progress, series design) 2. The application of various theme colors-theme color matching and band color selection-extends to the color system of window display 3. 5. Printing trends of various themes. Popular contours and lines br />7. Application of auxiliary materials for each theme. Control and management of commodity development process II. Description of commodity development process III. Responsibilities and control mechanism of various departments in commodity development 1. The most common problems in commodity development planning (budgeting, category proportion, material planning), main material procurement control (sample cloth, delivery date of large cloth, cloth inspection), typing and proofing (seasonal theme layout planning, cloth inspection,>
Question 9: What is the brand planning and management of clothing enterprises? With China's successful entry into the WTO, this has sent a good signal to China's clothing industry. However, in the face of all kinds of favorable information, we should also see that after joining the WTO, we should vigorously develop the brand economy, establish brand awareness, and ensure that products can seek a place in international competition. China is the largest garment processing base in the world, with a large garment output but a low level of individual value. China's textile and garment enterprises are seriously lacking in international business experience, almost no world brands, insufficient brand appeal to the market and multi-regional extension, and lack of market image and financial transparency, which are our weaknesses. Today is the era of brand economy. After China's entry into WTO, the competition in the clothing industry is not only within the industry, but also from the outside. For example, Disney's "Miqimiao" brand children's wear has entered the market and is very influential in the field of urban children's consumption in China. What China's clothing industry lacks is not quality, but international brands and international management experience. We should build our own fist products and international brands. After China's entry into WTO, China's clothing export will encounter the following problems: First, clothing is a spiritual consumer product, which needs cultural connotation in addition to its material consumption function. This is a serious shortage of clothes in China. Second, now the consumer market is internationalized, commodity consumption is branded, and the level of competition is much more complicated than before. How big our chances in the domestic market are also a question mark. Third, openness is mutual. If we rush out, others will come in, and the competition will be more intense. Fourthly, garment processing is not a patent of China, and the problem of competing for international orders will become more and more prominent. If an enterprise depends on others for its survival and development, its troubles are inevitable. Fifth, there is no infinite openness. Non-tariff barriers, anti-dumping litigation, environmental protection and other issues will be the reasons to curb China's clothing exports. Most of China's products are cheap, which easily leads to anti-dumping. Well-known brands of green clothing and ecological clothing should be our key areas of development. Generally speaking, the brand awareness of China clothing industry is generally not strong, and there is a lack of well-known brands. As a big textile and garment country, many garment enterprises are still at the stage of "what they want, what they do" and "what they have, what they sell". They rely on foreign trade agency orders instead of cultivating their own brands and cannot directly face the international market. Although a number of fine clothing products such as Youngor and Shunmei have emerged in China, there are few truly influential brands. Therefore, after joining WTO, it is imperative for garment enterprises to implement brand strategy. First, how to make a brand has become the knowledge of domestic garment enterprises, but at present, many garment enterprises have one-sided understanding of brand building. In order to establish a brand, we must pay attention to the following points: First, brand building is a systematic project. A few years ago, clothing enterprises all knew that famous brands were easy to sell and could sell at high prices, but they regarded brands as trademarks in brand building, and their energy and thoughts were focused on how to imitate famous brands. The result of collective follow-up is "one thousand people". Consumers only know clothes but don't know brands. Clothing enterprises produce the same clothing products as famous brands, and they can't get high profits from famous brands. After learning from a painful experience, clothing enterprises began to hold high the banner of "designer" again. Unfortunately, the marriage between clothing enterprises and well-known designers has not gone out of the "short-lived" cycle. Second, the use of personalized marketing model to create personalized brands, the personalization of a single product can easily be borrowed and imitated by other clothing enterprises. Once cloned in large numbers, product personalization does not exist. Personality brands are different. The more obvious the brand personality, the less likely it is to be cloned. Third, the breakthrough of brand personalization 1) brand positioning Generally speaking, it should be positioned from the following aspects: 1) the concept of brand: it tells the origin and history of the product and provides consumers with an understanding of the product connotation. Product design, packaging and related publicity are all carried out around the brand concept. For example, building a brand concept for a sportswear can be defined as the contrast between strength and beauty by telling a story, so that product design can reflect the beauty of strength and the vitality of young people, product packaging will become more avant-garde or fashionable, and promotion will also be reflected by young idols or sports. 2) Brand style: The image and recognized characteristics of products in consumers' minds can be divided into formal clothes, daily casual clothes, casual clothes, sportswear, fashion and so on. Each type can be divided into coarse > >
Question 10: What does the commodity planning department do? Commodity planning plans the products of this company. In daily work, it is necessary to combine the production and marketing trends of products and put forward reasonable marketing plans to superiors at any time. After the plan is approved, it is necessary to supervise the implementation process and result evaluation, and then put forward corresponding work suggestions.