First, the employment direction and prospect of public relations.

Public-private relationship is a part of macroeconomics.

Also known as public policy.

I can be a business analyst and engage in the financial industry in the future.

You can also take an examination of civil servants and enter political work.

Ii. What kind of public relations major of Sun Yat-sen University enrolls students (undergraduate)?

The public relations major of Sun Yat-sen University belongs to journalism and communication (including journalism, public relations, art design, digital media art and communication), and now it is a major of the School of Communication and Design of Sun Yat-sen University.

Main courses: communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech.

Employment orientation: I can engage in * * * * public relations, industrial and commercial enterprise public relations and international public relations.

ⅲ * * * relationship major, what major can I choose for the postgraduate entrance examination?

The postgraduate entrance examination direction of public relations major mainly focuses on: business administration, Marxist philosophy, philosophy and public relations management. The following is the introduction of each major:

Postgraduate entrance examination direction of public relations major 1: business administration.

Business administration is the first-level discipline that is most closely integrated with modern enterprises in the management category. Accounting majors solve the financial problems of companies, technical economics and management majors explain the role of new technology in economic growth, and enterprise management majors solve the organizational problems of enterprises. The three major parts of modern company management are included in the first-level discipline of business administration.

Because these majors need to use mathematical analysis methods to study, business administration should examine the content of mathematics (3), and the professional directions of technical economy and management, enterprise organization and enterprise decision-making in enterprise management have higher requirements for mathematics, so candidates need to be prepared. When applying for these majors with high requirements for mathematics, liberal arts students must grasp the direction of the development of the times, do a good job in reporting current events, be good at connecting with reality, and make a rational analysis of economic hot issues in order to win the favor of their tutors.

In addition, MBA requires candidates to have 3 to 5 years of work experience, and generally does not accept fresh graduates.

Graduates majoring in accounting, technical economy and management, and enterprise management basically go to enterprises to engage in practical management work. The case teaching method adopted by the business administration major can well reflect the requirements of enterprises for practical work.

There is not much restriction on the undergraduate major of business administration. Students of science and engineering, economics and management can take the exam, students of computer and electronics can also take the exam across majors, and students of liberal arts can also take the exam after a series of intensive mathematics training.

Public Relations Major 2 Postgraduate Entrance Examination Direction: Marxist Philosophy

Marxist philosophy is a science about the general laws of the development of nature, society and thinking, the unity of materialism and dialectics, and the unity of materialist view of nature and history. Marxist philosophy major is two disciplines of philosophy, mainly studying dialectical materialism and historical materialism. This course includes the theory, history and application of Marxist philosophy.

This major trains senior professionals with Marxist and socialist beliefs, all-round development of morality, intelligence and physique, good theoretical accomplishment of Marxism, solid basic professional knowledge, wide knowledge, correct theoretical direction and good style of study, which can meet the needs of socialist modernization.

research direction

1, the basic theory of Marxism and its China study;

2. Marxist theory and practice of party building;

3. Marxist legal theory and legal system construction in China.

Public Relations Major 3 Postgraduate Entrance Examination Direction: Philosophy

Philosophy majors train applied and compound senior professionals who have certain theoretical knowledge of Marxist philosophy and systematic professional basic knowledge, can use scientific world outlook and methodology to analyze practical problems in the contemporary world and China, have certain philosophical thinking ability, innovative ability, oral and written expression ability, social activity ability and certain scientific research ability, have a high level of foreign language theoretical research talents, and can engage in practical work in state organs, cultural and educational undertakings, press and publication, enterprises and other departments.

Students in this major mainly study the basic theory and history of Marxism, as well as the basic knowledge of social science, natural science and thinking science. We should systematically educate them on the basic theories and development clues of Chinese and western philosophy, and cultivate their creative thinking and professional ability.

Philosophy graduates can engage in administration, publicity, management, teaching and scientific research in state organs, cultural and educational undertakings, news media, companies and enterprises. Engaged in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consultation in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.

Public * * * Professional Postgraduate Direction 4: Public * * * Management.

With the appearance of public management as an independent discipline in China in the late 1990s, he gradually entered the field of vision of more people. From obscurity to the current hot major, it has completed the transformation from cocoon to butterfly in just over ten years. At present, people pay more and more attention to the importance of public affairs management, and urgently need professional and scientific talents to manage it, which has created a broad career stage for outstanding graduates majoring in public affairs management.

MPA degree holders are mainly engaged in public service in public organizations or public departments, and can also be employed in the administrative departments of private sectors (companies, enterprises).

The research direction is:

0 1 administration;

02 social security;

Public information management.

Recommended by graduate schools:

The following colleges and universities have strong professional strength, and it is recommended to select newspapers: China Renmin University, Tsinghua University, Peking University, Wuhan University, Huazhong University of Science and Technology, Sun Yat-sen University, Beijing Normal University, Fudan University, Shanghai Jiaotong University, Nanjing Agricultural University, Xiamen University, etc.

Ⅳ Which university in Guangzhou can study public relations? I am a student majoring in animation design in technical secondary school. But I have lost interest in this major.

Guangdong University of Foreign Studies has a major in business administration. There seems to be an open self-examination of the relationship between * * *, and the tuition fee is more than 4 thousand. Many training institutions in the society have self-taught training for overseas public relations majors.

Southern College of Sun Yat-sen University also has a major in public relations, with the direction of planning and advertising.

Ⅳ What courses does the discipline of public relations include?

Public relations disciplines include: management foundation, public relations principle, public relations practice, public relations investigation and planning, public relations language art, public relations psychology, public relations etiquette, public relations planning and implementation, social investigation, curriculum practice, comprehensive practice, graduation practice, etc. , as well as the main characteristic courses and practical links of each school.

This major trains students to adapt to the needs of modern economy and society, master scientific theoretical knowledge such as management, sociology and communication, have practical skills of public relations and good communication skills, and develop professional ethics.

It is suitable for professionals engaged in communication management, social investigation, public planning and crisis public relations management in enterprises, institutions and social organizations.

(5) Public relations professional planning, advertising direction to expand reading.

Graduates majoring in public relations can acquire the following abilities through study:

1, with basic theories and knowledge of management, economics and public relations;

2. Familiar with the development process, present situation and trend of project management at home and abroad;

3. Proficient in social investigation methods and skills and social statistical methods;

4. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical problems in business public relations;

5. Have a good foreign language level, be able to read relevant documents fluently and communicate orally and in writing;

6. Master the methods of literature retrieval and data query, and have certain practical working ability.

ⅵ Specialized course of public relations.

Communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills.

ⅶ What are the employment directions of public relations majors?

The employment direction of public relations major is as follows: engaged in information research, corporate culture, image planning, publicity and promotion, foreign affairs exchange, United front and overseas Chinese affairs. In enterprises, institutions and media at all levels.

Public relations major: Public relations major is a highly applied course, a subject about how to maintain public image and how to communicate with an organization or individual (such as artists or political candidates), which is applicable to individuals and any organization. You will learn from this course how to convey information properly and make it achieve the desired effect. At the same time, I will also master technical and management skills, such as writing and creating some printed and visual materials, and learning strategic planning and problem solving.

Training objectives: This major trains applied professionals who meet the needs of modern economy and society, master scientific theoretical knowledge such as management, sociology and communication, have practical skills and good communication skills in public relations, and develop professional ethics, and are suitable for enterprises, institutions and social organizations to engage in communication management, social investigation, public planning and crisis public relations management.

Graduates majoring in public relations can acquire the following abilities through study: 1. Basic theories and knowledge of management, economics and public relations;

2. Familiar with the development process, present situation and trend of project management at home and abroad;

3. Proficient in social investigation methods and skills and social statistical methods;

4. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical problems in business public relations;

5. Have a good foreign language level, be able to read relevant documents fluently and communicate orally and in writing;

6. Master the methods of literature retrieval and data query, and have certain practical working ability.

All examination subjects for graduate students majoring in public relations.

It refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public.

Public relations is a highly applied course, which is suitable for individuals and any organizations.

With the needs of China's reform and opening up, social progress and economic development, public relations is a social relationship formed by social organizations in order to establish a good image among the public and form consistent interests with the public by using media and means. It is a new and highly applied discipline.

The purpose of this course is to make students master the basic principles and practice of public-to-public relations and expand their knowledge to meet the needs of current reform and opening up through systematic study of the theory and practice of public-to-public relations.

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target

As a discipline, the research object of public relations, on the whole, must include all social phenomena and activity laws of public relations. Public relations, as a kind of behavior of social organizations to deal with various public relations by means of communication, its social phenomenon and activity law can be reflected in the following three aspects, namely, three specific objects of public relations research:

First, it is the phenomenon and law of public relations as the management function of social organizations.

Second, as an information dissemination activity between social organizations and the public, the phenomenon and law of the relationship between the public and the public.

Third, it is the phenomenon and law of public-public relations.

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content

The research content of public relations includes nine aspects:

(1) The concept, category and essence of public relations (explain "what is public relations");

(2) the history of the origin and development of public-to-public relations (explain "the ins and outs of public-to-public relations");

(3) the actors in public-private relations and their functions (who is engaged in public relations? What the hell? " );

(4) Analysis of public objects (specify "with whom to conduct public relations activities");

(5) the management process of the public * * * relationship (explain "How to do the public * * * relationship");

(6) the media of public relations and its application methods (explain "what means and methods are used for public relations");

(7) Practical activities of public relations (description: what is the main work of public relations);

(8) Professional ethics and legal constraints of public-to-public relations;

(9) The national conditions and characteristics of the application and research of public relations in China.

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meaning

The practical significance of learning public relations can be understood from the following five aspects:

(1) Meet the needs of opening to the outside world. Opening to the outside world needs to strengthen the dual communication between China and the outside world, especially in the context of global economic integration. On the one hand, we must understand the world, on the other hand, we must spread ourselves to the world; Opening to the outside world has made the problem of image management increasingly prominent, so it is necessary to establish public relations awareness and strengthen public relations management; Opening to the outside world needs to be handled in accordance with international practice, especially after China's accession to the World Trade Organization (WTO). Learning and using the relationship between the public sector and the private sector is conducive to improving and standardizing organizational behavior.

(2) To meet the needs of the system reform, the system reform has promoted the development of horizontal relations, made the organization's social relations increasingly complex, and brought new changes to the organization's relationship state (social relations and public opinion) and behavior, so it is necessary to use public relations to strengthen the organization's social communication and social coordination.

(3) to meet the needs of market economy development. Market economy has brought extensive division of labor and fierce market competition. Enterprise organizations need to use public-private relations to expand cooperation, enhance competitiveness, establish the visibility and reputation of the organization and its products, and promote economic and social benefits.

(4) Adapt to the needs of modern information society. The development of modern information communication technology and communication mode has promoted the change of social communication concept and behavior. In particular, the development of mass communication makes the role of public opinion increasingly enhanced, which makes the problem of organizational image management increasingly prominent. We should use public relations to understand and guide public opinion and improve the environment for the survival and development of the organization.

(5) Meet the needs of social stability. China's reform and opening up and the development of market economy need a stable and united political situation, so it is necessary to strengthen social public relations, strengthen the two-way communication between the public and the public, enhance the understanding, understanding, trust and cooperation between the leaders and the led, and form a harmonious social atmosphere.

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How to Develop Public Relations with China Characteristics

Developing public relations with China characteristics is a new topic in China's public relations practice and theoretical research. To answer this question, we must deeply study the national conditions of China, study the special problems exposed by China's public relations practice, analyze the environment and conditions of China's public relations practice, and strive to sum up experience and laws, so as to guide practice.

Studying "national conditions" is the premise of developing public relations with China characteristics. Here, we only analyze the "national conditions" from the perspective of the conditions required for the growth of public relations. From the perspective of cultural mentality, it is generally believed that the basic spirit of China traditional culture includes many aspects, such as taking the right path, valuing harmony, helping others, equality, valuing emotion over reason, etc. By analyzing these traditional cultural spirits, we can see the positive or negative influence of China culture on the dissemination of public affairs in China. Economically, China's economy has not yet reached the full level of market economy, but is a combination of planned economy, natural economy and market economy. On the last hand, it is a market economy that has risen in the wave of opening up under the impact of the world economy. Its development in Chinese mainland is neither adequate nor balanced. This is the main reason why the development of public relations in China is different. Finally, from the perspective of management system, it is still a major drawback of China's management system to distinguish between party and government and between government and enterprise. What is particularly striking is that the existing public opinion in China is unified, the media is monopolized, and there are few private newspapers and periodicals. The result is inevitably that the media lacks relative independence, the communication system is rigid, the communication channel is single, and public opinion and its social role are not strong. This will greatly affect the social effect of public relations.

Although the research on public relations in China started late, and although there are still many imperfections and underdevelopment in China's political democratization, economic marketization and social informatization, with the rise of China's socialist market economy, the deepening of system reform, the development of political democratization and the process of modernization, the vigorous development of public relations in China is inevitable and unstoppable, and China-type public relations have encouraging and brilliant prospects.

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Professional courses of public relations

Main courses: communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech.

ⅸ Some information about public relations major in Zhejiang Media College.

Only two schools in Zhejiang have reopened this professional system.

Take Zhejiang Biography as an example, there are about 40 students in a class. At present, there is only one class per session.

Zhejiang Tongxiang campus has air conditioning. Note that this major belongs to Tongxiang, Jiaxing, not Hangzhou.

The dormitory conditions in Zhechuan are excellent.

After graduation, you can work in professional public relations companies, advertising companies and major radio and television media.

After all, the school is a well-known art college in China. Pay more attention to broadcasting and other majors. But what universities can learn depends on themselves.

The relationship between public relations and creativity now belongs to Wenchuang College, which pays more attention to the major of advertising and has internship contracts with major advertising companies in Hangzhou. Of course, public relations can also practice in advertising companies.

Which is better, public relations or advertising?

Hello!

I am a junior majoring in public relations. Let me share my experience with you:

The public relations department will engage in social work or something in the future. When you talk about prospects, I don't think our major has a good development direction. As for the course, the practicality is not to mention. But if you want to take the civil service exam in the future, then choose our major, which has advantages.

As for advertising, I'm looking for a job recently. Online advertising companies have recruited many people. Because I don't know much about this industry, it's not convenient for me to give you some irresponsible opinions.

Also, in the process of finding a job recently, I feel more and more that as long as it is not the major of this major, other majors are similar. The most important thing is to learn English and computer well, especially oral English, interview and work. In addition, if there is an opportunity, find more internship work during the summer vacation. Everyone knows that practice is always more important than theory, and more internship experience will have certain advantages in the future job hunting process.

The unsatisfactory college entrance examination is nothing at all, and there is not much difference between undergraduate and junior college. I'm just a sophomore. I think as long as we are really capable, we will succeed.

We still have a future! Hehe ~ ~