The trial and error of rural e-commerce in recent years, from the government to the platform, has paid a great price. So far, there are not many models and experiences that can be replicated and popularized, but the basic laws are becoming clearer and clearer:

First, rural e-commerce should be based on "self-ecology"-the supply chain and the sales end should have a certain consumption radius, rather than blindly doing the national or global market, otherwise there will be "uneconomical scale" and no benefit.

Second, rural e-commerce should focus on solving commercial infrastructure problems. In other words, it is most important to establish and improve the three-level service stations and logistics system in counties and villages, whether it is up or down, otherwise goods will not enter the village and agricultural products will not go out.

Third, rural e-commerce is more important than selling goods. It is to open people's wisdom through talent training. Soldiers are the guarantee of sustainable development, but they need training to meet the needs of the network age.

Fourth, the synchronization of branding, online goods and organizations can realize the upward flow of rural specialty products. Most rural products are small and scattered, and some even have no brand and packaging. How can they be sold as commodities?

Fifth, for a long time, the government will still support rural e-commerce as a public welfare platform.