Animation industry is the fastest growing, the highest market participation and the most potential industry in China's cultural industry, and it is also the forerunner of industrialization and cross-industry brand operation. Animation and game industry is capital-intensive, technology-intensive and knowledge-intensive, with the characteristics of wide consumer groups, large market demand, high investment, high added value and high degree of internationalization, and is known as "2 1 century"? Smokeless industry? . Vigorously developing animation industry is an important content to promote the development of cultural industry, and it is also an important starting point to expand domestic demand and change the mode of economic development. In the interview, the reporter found that through the integration of culture and technology, Chengdu has made the animation and game industry flourish, showing five advantages.
Location of important towns in western China
As the capital of Sichuan Province, Chengdu is not only the rich area of cultural resources and the core area of cultural industry development in Sichuan, but also the most active area of cultural market, which has a unique geographical advantage in developing cultural and creative industries, especially animation industry. No matter in geographical location, history and culture, industrial base, talent attraction, market potential, policy environment, economic and social development, Chengdu has great advantages in developing animation and game culture industry.
Huge market potential
In recent years, Chengdu's economy and society have developed rapidly, and its cultural consumption capacity has improved rapidly. At present, there are more than 8.5 million broadband Internet users in Chengdu, and more than 1.3 million e-sports enthusiasts. The market scale of online games, mobile games, e-sports, electronic games, animation and other industrial fields is very huge, and the consumption market of animation games reaches tens of millions of yuan every month.
Strong R&D and human resources
Chengdu is rich in animation game R&D and educational resources. Sichuan University, University of Electronic Science and Technology of China, Sichuan Conservatory of Music, Chengdu University and other universities all have animation and game-related colleges and majors, with strong teachers and strong scientific research ability. There are nearly 10,000 students majoring in animation and games, with more than 3,000 graduates each year. At the same time, it also has a large number of professional animation and game vocational training institutions, such as Chengdu Zhonghui Education, Beida Jade Bird, Mayflower and Spock Training. The creative ability and technical strength of Chengdu animation game industry have reached the national leading level.
Rich historical and cultural resources
Chengdu has a long history and profound cultural heritage. It has many historical and cultural sites, such as Jinsha Site, Dujiangyan, Wuhou Temple and Du Fu Caotang. It is one of the first historical and cultural cities in China, with a humanistic environment and creative atmosphere suitable for the development of animation and game culture industry. The long history and culture provide a steady stream of creative materials for Chengdu's local animation and game culture industry. Chengdu has a beautiful environment, livable and suitable for business, which is an important condition to attract many innovative talents to invest and start businesses in Chengdu.
A solid industrial foundation
At present, Chengdu has been awarded the national digital media technology industrialization base by the Ministry of Science and Technology, and has become one of the four national digital media high-tech industrialization bases built by the Ministry of Science and Technology in China. The State Administration of Press, Publication, Radio, Film and Television awarded China the first prize? National online game animation industry development base? , awarded by the Ministry of Culture? National animation and game industry revitalization base? . All the bases adopt the provincial, municipal and district * * * construction mechanism, determine professional management service institutions, and gradually establish a relatively systematic public * * * technical service platform and enterprise financing platform after years of development.
It is precisely because of these five advantages that the game animation in Chengdu has developed and won the support of the state, which makes many foreign businessmen value the development trend of Chengdu market and set up companies in Chengdu one after another, which makes the industry in urgent need of talents.
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