K 12 refers to the education of children from kindergarten to 12 grade, usually 5-6 years old to 17- 18 years old, which is the first and last grade of free education in the United States, Australia, Britain and Canada. K 12 is a general term for basic education in the world, which is mainly adopted by the United States, Canada and other North American countries.
K 12 has a large development space and parents are willing to pay. Although the demographic dividend has decreased, the willingness to pay has increased, and there is huge room for the development of K 12 education market. At present, the domestic K 12 education market is still result-oriented, and fierce competition has cultivated parents' educational investment concept. As consumer decision makers, parents are less sensitive to the price of educational services, and more pursue high-quality educational services. Therefore, the future education market of K 12 depends partly on the size of students and partly on people's consumption input level.
The differences between k 12 education and other education mainly include the following aspects:
1, different meanings: k 12 education is usually free education from kindergarten to 12 grade adopted by some countries. Other education usually refers to campus education.
2. Different educational platforms: k 12 education includes educational institutions that conduct teaching, and platforms that provide teaching software and technology for educational institutions. Other education usually includes school, family, society and self.
3. The educational time span is different: the educational time span of k 12 is smaller than other education.