The so-called role orientation refers to a set of rights, obligations and behavior patterns that are consistent with people's certain social status and identity.

For any profession, the knowledge and ability needed depends on the role orientation of the profession.

The accurate career orientation of college counselors plays a guiding role in their complicated and busy daily work, promotes the perfection of their knowledge structure, has clear guiding significance for them to embark on the road of professionalism and specialization, and is the key factor for them to find a sense of organizational belonging and professional accomplishment.

To accurately grasp the orientation of counselors, we must first dialectically handle the relationship between life mentors and bosom friends.

The Regulations on the Construction of Counselor Team in Colleges and Universities and the Standards clearly point out that counselors should strive to become life mentors and intimate friends of students who grow up healthily. There are differences and connections between life mentors and bosom friends. As teachers, counselors should have extensive knowledge and undertake the mission of teaching and educating people, cultivating builders and successors of the socialist cause and improving the quality of the people. As intimate friends, counselors should maintain mutual respect, sharing and contact regardless of age, gender, region, race and social role under the cognitive model of mutual recognition, and can consciously help each other when they need it. The roles of life mentor and bosom friend are interrelated: first, they are both bridges to realize the purpose of ideological and political education, and both serve the purpose of ideological and political education activities; Second, the two promote each other, and the effective role of life mentor needs the love of intimate friends as a guarantee. To play the role of intimate friends, we need to strengthen the educational effect with the help of the identity of life mentor. However, the emphasis of the two is different: the life tutor focuses on the teacher's guiding function, inheriting function and restraining function, which is stable, authoritative and binding. Intimate friends pay more attention to equality, tolerance and dialogue between the two sides. Counselors should clearly understand the difference between teachers and friends, grasp the relationship between teachers and friends, and earnestly implement the important task of educating people with morality.