Many people go to learn Taobao art for three minutes, so it's best to take a quiz before learning.
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→ Click to test whether I am suitable for learning design.
However, Taobao University has many art and design courses and free public classes. First of all, you should be familiar with the operation of the software and learn basic typesetting, color matching, product repair and portrait beautification, but these are the basic things.
If you want to learn Taobao art well, you need to go to a large institution like Tianhu Education, which is excellent in the industry. Tianhu has a special course research and development team, which optimizes and upgrades the courses according to the change of market wind direction, and also introduces some free skills courses to help students keep up with the design trend and meet the needs of enterprises.
How do Taobao artists teach themselves? First, to know how to teach yourself Taobao art, you must first know what Taobao art is:
Taobao artist refers to the beautifier who is responsible for beautifying Taobao shops, online stores and website pages.
The specific work of Taobao artist includes but is not limited to website page design, beautification, making online store posters, taking photos of articles, making photos of articles into pictures needed for baby description, designing electronic leaflets, etc. In recent years, with the increase of mobile clients, Taobao artists have also made corresponding page beautification for mobile phones and tablets. In short, the task of Taobao artists is to make all the contents on the website pages more beautiful and unforgettable.
Second, Taobao artists need to learn:
1, let oneself have aesthetic ability. Optimize the appearance of the online shop, color matching, make people unforgettable, optimize the pictures and beautify the pictures.
2. Be familiar with the composition of color and plane, and understand and analyze the composition of various commercial colors and plates. In-depth analysis of the purity contrast, hue contrast and lightness contrast of various design colors, and accurate understanding of the psychological color of hue.
3, font design, font is appropriate. You can choose different fonts on different pages, layouts and covers. In addition, the identifiability of fonts, visual aesthetics of fonts, commercialization of fonts, artistry of fonts, personalization of font design and so on. Are necessary for artistic design.
It can be seen that Taobao artists not only require relevant drawing software, but also know a certain color matching and aesthetic ability, and also have a certain writing skills. Seeing this, there should be many people gasping for breath, thinking that there are too many things to learn. In fact, there is no need to worry. Learning is a step-by-step thing, so long as you master the design software first.
Others, in the actual operation process, slowly learn, explore and accumulate. For beginners, if you want to make progress in a short time and feel that you can't learn, then I suggest that you can choose to sign up for classes or worship a very powerful master.
How does Ps do the main picture of e-commerce? Take this picture as an example. First, create a new canvas. But I forget how big it is. You can see it in the image. The background color of this picture is gradient. If you don't want to do it with a gradient, use a color-absorbing pen to suck out the color you want, then hold down the Alt key and add the delete key. If it is a gradient, click the gradient tool, and a half-black and half-mosaic stripe will appear on it. Double-click the bar and select the third bar. Click on the small house below and absorb the color with the color absorbing pen. If it is left or right, hold down the shift key and pull horizontally. If it is up or down, hold down the shift key, but this time it is down. Then there are several yuan circles, dotted circles or dotted boxes in the picture. Click there and draw it with a dotted line. Now draw a circle on the canvas with the mouse, but don't release the shift key and press the alt key to enlarge it proportionally. Ctrl+J copies four layers, and there will be one layer of 1 @ 1 and one layer of 1. Double-click these four layers, talk about the internal light of that window, and select the internal light to adjust the size. Then pull in the picture of the product you want to make, create a new layer, then draw a red one with me, click on that place, draw an oval box with this, select the text tool for creating a new layer, and then enter the words seconds kill in a limited time in the new layer. If the time-limited spike is to make the project like this, you can press and hold CTRL+j to copy a layer, and the time-limited spike copy will appear, and then click the time-limited spike to have a lock on it. Click the lock to lock it, and then double-click the copy of the time-limited spike. If not, click fx below to select color overlay. First draw the background color of the time-limited spike, hold down the alt key, and add the mouse wheel to enlarge. Well, when the color is good, click OK, then hold down CTRL and ALT, while holding down the key to copy the layer, and so on. Gray and white are the same, but gray and white move up and pink move down. Pull out or draw the pen tool at the bottom, I hope it will help you.