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Seeking the management system of KTV marketing manager
Management training program 1, Marketing Manager, improves the supervision of the service quality of KTV rooms, so as to achieve a high percentage of attendance and ensure a high percentage of passengers. 2. Cooperate with the company's professional management personnel to create KTV private rooms with high style, high taste, high taste and high technology. Two. Responsibilities of Marketing Manager The company has more than 70 KTV rooms. In addition to booking rooms in advance every day, the marketing manager assigns each marketing manager to other rooms equally. Responsibilities are as follows: 1. Responsible for the marketing of KTV private rooms, directly contact with guests, establish good relations with guests, improve the reservation rate of guests, retain old guests, and develop and establish new customer groups. 2. Cooperate with the management of the company, take the interests of the company as the major premise, do a good job in the relationship between the management of various departments, and do a good job in internal communication, so as to better serve the guests. 3, pay attention to gfd, neat hair, talk about makeup, neat nails, clean, wear uniforms. 4. Accept the work happily, be enthusiastic and courteous when receiving guests, and the marketing manager must maintain a healthy and upward attitude towards every customer, without favoring one over the other. When customers leave, they should say goodbye politely and send them to the gate downstairs, and sincerely invite the guests to come next time. 6. Marketing managers should abide by the code of conduct and have good moral quality. 7. Marketing managers should have the most basic communication skills and marketing skills. 8, daily work records and work summary. 3. Marketing manager's job skills: 1. In the process of service, the marketing manager should actively communicate with the service personnel, understand the requirements of the guests, and provide services in time, so as to achieve the purpose of cooperation to retain the guests. 2. In the process of service, when the marketing manager receives the guests who meet for the first time, he should first introduce the purpose of leaving a good impression on the guests and establish a friendly and harmonious relationship with others. 3. To provide good service, the marketing manager must understand the psychology of the guests, so as to provide high-quality service for the guests in time and properly. A. create a relaxed atmosphere. In the private room, the marketing manager should take the initiative to communicate with the guests, master several game methods and jokes, make the atmosphere lively, and let the guests relax and be willing to talk to you. B. Be considerate, be good at observing guests, guide them, meet their psychological needs, and truly become your friends, thus establishing a stable customer base. C let the guests feel respected, and the marketing manager works hard and serves the guests wholeheartedly. Be a good listener. Some guests have been depressed for a long time and want to find a place to release their depression. In terms of entertainment, it is a time for one to relax physically and mentally. The marketing manager should be good at seizing the opportunity, let the guests tell their sadness and pain in a relaxed atmosphere, let the guests get the comfort of their friends and understand the psychological pressure, so as to win the trust of the guests. Work skills depend on the marketing manager to constantly learn and improve in practical work, accumulate experience, and improve the quality and effect of work. 4. Professional quality of marketing manager: 1. Professional, the entertainment business is aimed at emotional guests, and it is working hours at night, which increases the difficulty of service. The marketing manager is really facing the guests, and the quality of service directly affects the reputation and efficiency of the company, so the marketing manager is required to be professional. 2. Keen observation ability, take the initiative to talk with guests during contact. Communicate and understand the opinions and suggestions of the guests on the company, be able to figure out the psychology of the guests and provide the required services according to different types of guests. 3. Good service attitude, language, especially service language, is the most basic condition for every marketing manager to provide the best service and reflect good service attitude. The service language must be polite, so that strangers can feel your hospitality. When talking warmly with guests, the facial expression should be natural, smile slightly, and the tone should be cordial, sincere and steady. 4. The ability to convince guests, in the entertainment circle, you will meet all kinds of guests, and the marketing manager should be not anxious or dry. When you meet an individual, you should actively cooperate with the management, complete a series of work such as service and checkout with high quality, talk with the guests sincerely and change your attitude. 5. A wide range of knowledge, as a marketing manager, constantly contacting customers at all levels requires a strong thirst for knowledge and a slight grasp of corporate knowledge, society, knowledge, language, aesthetics and other knowledge, so that when contacting customers, it will be handy and comfortable. Pay attention to actively cultivate their inner temperament. 5. The marketing manager can handle the customer's complaints properly. 1. Explore the reasons. In the service, there will be customers who are dissatisfied and complain. The marketing manager should first understand the reasons for the guest's complaints and explain them to the guests according to the reasons. Marketing managers should be able to actively deal with these problems and finally achieve customer satisfaction. 2. Skills for handling guest complaints A. Listen to the guest's complaints patiently, grasp the guest's psychology and intentions, show a patient and sincere attitude in the guest's complaints, analyze the guest's complaint psychology and intentions, and prescribe the right medicine. B. from the beginning of apology, with action, the customer is god. No matter what complaints the guests have, the marketing manager should treat them sincerely, apologize and give some wine bowls to satisfy the guests. C. Calm down your anger as soon as possible and solve it on the spot. The marketing manager should calm the dissatisfaction and anger of the guests with sincere words and practical actions as soon as possible, solve them on the spot, leave a good impression on the guests and look forward to coming next time. In a word, a marketing manager should show the characteristics of being capable, agile, enthusiastic and hospitable in his speech and manners, and finally let the guests feel at home.