How to be a supermarket manager
The manager needs to stand on the position of the operator, comprehensively and scientifically analyze the operation of the store, and fully implement the company's business policy. Carry out the company's brand strategy and give full play to the functions of the store manager. The operation of the store is the embodiment of the manager's real ability, and the manager must coordinate the work of each employee, without confusion or confusion. The store manager stands out in sales ability, and at the same time, the store manager is also the executor of the whole store. He must have certain administrative ability and excellent management ability, handle the relationship between employees fairly and justly, and correctly evaluate his own performance. The store manager plays three roles: the person in charge of profits, the store manager, the executor and disseminator of corporate culture and system. The manager is like the captain of a ship, holding the direction of the ship. The quality of store management directly affects the profitability of the whole store. The store manager should keep learning, master the fashion trends and be an expert store manager in order to lead the team to create good results. As a store manager, we should first set an example, set an example with personality charm and practical actions, create a healthy and competitive working atmosphere with the attitude of a master and rigorous work style, and encourage employees to work together for the store's tomorrow in Qi Xin. Many store managers know their roles in this way: a store is like a home, and the store manager is the parents of this home. Parents should worry about all the problems of this family, including personnel, goods, hygiene, furnishings and so on. If any small detail is not taken into account, it may have a bad influence on their work. More enterprises hope that the store manager is an excellent director. The storefront is a performance stage, the hardware facilities of the storefront are scenery and props, and the company's constantly changing products throughout the year constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every guest who patronizes. Whether the story is told well depends on the organization, planning, arrangement and courage of the manager.
Eight tasks of a qualified store manager
Relevant people believe that the store manager is the window for the store to communicate with the outside world, and needs to handle all aspects of affairs on behalf of the store according to time, occasion and reason, so that the store can easily handle foreign affairs. Therefore, a qualified manager must complete at least eight tasks:
● Be the top manager of the store. Manage the daily operation of the store and complete the economic indicators issued by the company;
● Be a store agent. As the agent of the company headquarters, we need to develop and maintain good relations with all stakeholders, customers and business partners in our jurisdiction. The manager's behavior represents the image of the company, and his decision represents the decision of the company;
● Do a good job in relationship coordination. When there are problems in the store, coordinate as a manager as soon as possible to restore normal business activities;
● Be a good communicator. Communicate the policies, plans and decisions of the company headquarters to the store staff accurately and timely;
● Be a good trainer. Guiding and training store employees is an important responsibility of chain store managers. On-the-job training of employees is a basic work of the store, and it is also the obligation of managers to train employees for the company. Because the staff of newly opened stores are transferred from old stores, if the manager does not have this ability, he is not a competent manager;
● Do a good job in security. The manager must ensure the safety of all assets in the store;
● Do a good job in sales. The manager is also a salesperson in the store. He should understand the psychology and needs of customers, so as to ensure that the goods in the store are marketable and the business is booming.
● Give feedback on business information. Store managers should timely feedback the regional situation and consumption trends to the company, so that the company can respond to market changes in time and take corresponding measures.
Seven qualities that should be possessed.
In order to do the above eight tasks well, the store manager needs to have certain quality.
First of all, the manager should be a person who loves life and has great interest in life. On the one hand, chain stores meet the daily consumption of target customers, and at the same time guide their consumption concepts. Only when the store manager has rich life experience can he understand what customers need, what customers buy under what circumstances and how they may use it.
Secondly, the store manager should have a keen business vision and a certain ability to analyze problems, and be able to analyze the work priorities of the store from a large number of sales data.
Third, the store manager must be honest, caring and compassionate. Honesty is the foundation of all abilities, and caring for employees is the most effective means to stimulate the enthusiasm of store employees and maintain the authority of store managers.
Fourth, the store manager must have certain organizational and leadership skills in order to shoulder the responsibility of managing the daily operation of the store and unite all store employees to complete various economic indicators issued by the headquarters.
Fifth, we must have strong self-study ability and communication ability. The development of supermarket chains is getting faster and faster, and there are many new things and equipment to learn. To improve communication ability is to deal with internal and external relations and upper and lower relations. At the same time, we should pass on our knowledge and experience of supermarket management to other employees in the store without reservation, so as to improve the overall quality level of employees in the store.
Sixth, the store manager should have a certain degree, and it is best to have some knowledge of economics.
Seventh, good physical fitness is also the basic condition for a qualified store manager. Supermarket work is hard, which requires store employees to bear greater work intensity and work pressure that may exceed the load.
According to this requirement, there may not be many qualified store managers in supermarket chains at present. Therefore, it is suggested that colleges and universities can set up an economic management major for chain stores to supplement the growing shortage of talents in chain stores and promote the development of chain stores in China.
Responsibilities of supermarket chain manager
Directly affiliated department: Operation Department
Direct supervisor: Director of Regional Operation Department
Scope of application: store manager.
Job responsibilities:
1. Maintain good sales performance in the store;
2. Strictly control the in-store loss;
3. Keep the display in the store clean and vivid;
4. Reasonably control the personnel cost and maintain the high efficiency of employees;
5. Maintain good customer service in shopping malls;
6. Strengthen fire prevention, theft prevention, work injury prevention and security work;
7. Review the in-store budget and in-store expenditure.
Main work:
1. Be fully responsible for the management and operation of the store;
2. Make store sales and gross profit plans and guide their implementation;
3. Communicate and implement the work plan of the Operation Department;
4. Responsible for communication with regional headquarters and other business departments;
5. Be responsible for the selection, distribution and assessment of managers of all departments in the mall;
6. Guide the business work of all departments and strive to improve sales and service performance;
7. Advocate and supervise the implementation of the business philosophy of "customer first, service first" and create a warm, polite, clean and comfortable shopping environment;
8. Strictly control the loss rate, personnel cost and operating cost, and establish the management concept of "low cost";
9. Conduct inventory management to ensure sufficient goods, accurate inventory and timely issuance of orders;
10. Supervise the promotion activities of stores;
1 1. Ensure operational safety, strictly manage daily cleaning, fire prevention and theft prevention, and maintain daily equipment;
12. Responsible for the training of all employees in the store;
13. authorize the manager on duty to handle in-store affairs;
14. Responsible for other daily affairs in the store.
Auxiliary work:
1. Guide the on-the-job training of other store personnel;
2. Assist the headquarters in handling public affairs;
3. Feedback the operation information to the headquarters.