First, brand choice.
Brand selection is a key step forward, and the wrong choice will lead to the waste of investment. Almost every day in the market, factory salesmen come to attract investment. Some businesses are also looking for new brand agents. However, there are almost all well-known brands on the market. To find new brands, we must choose from those brands that have not yet gained market awareness. How to choose? Choose a brand that can grow into a "big name" in the industry in the future. Such a brand has the following characteristics:
This product is unique. Instead of competing with the products on the current market, it is not competing with the products of existing brands of merchants. Unique products generally include the application of new materials to meet new functions and unique appearance to meet aesthetic needs.
Second, choose a store.
Store location and area are more important. Sophisticated merchants have mature experience in store location. In terms of store area, it is necessary to meet the display demand and brand grade, in a word: meet the sales demand. Don't be stingy with the area, it will fall short in the future, and don't blindly seek for big, increasing operating costs and investment risks.
Taking Roland doors and windows as an example, it is more suitable for the storefront with the whole door and window model room as the main display form, about 100-200 square meters. The area is too small, the facade grade is not enough, it is difficult to attract customers into the store, and the price cannot be sold. For merchants, no sales volume is a big investment mistake.
Third, team building and training.
If you have a sound management team, you can increase the number of store personnel. Before the opening of the door and window specialty store, the company will provide opening counseling. One of the tasks is to carry out on-the-job training for store employees and divide their functions, so that all employees can deeply understand the characteristics and advantages of products, learn shopping guide skills and increase their ability to grasp policies. The concepts such as "all employees are soldiers" and "one person is one" advocated by local specialty stores have played a role and achieved good results.
Fourth, the formulation of the on-site activity plan.
In the case that the pre-sale card has been sold successfully, or the oral discount and external promotion for the store customers are ready, the formulation of the on-site promotion plan is mainly to create a hot atmosphere and an atmosphere of competing for signing the bill, so that the customers who have purchased the pre-sale card on site can realize the transaction to a great extent, so that the customers who have not purchased the pre-sale card can have consumption impulses and the shopping guide can succeed in the store. President signing, prize promotion and one-dollar promotion can all be used, which are just icing on the cake. Whether it's opening or regular promotion, as long as the method is effective and used repeatedly, it doesn't need much innovation unless it doesn't work. The implementation of the plan is very important to the sales volume, so I don't need to go into details here.
Fifth, publicity and promotion.
The role of publicity and promotion is well known, so I don't need to go into details. It should be emphasized that investment should be balanced. If you don't invest, it will definitely have no effect. If you invest, you should consider the effectiveness of the investment and pay attention to cost performance. Advertisements should focus on storefronts, shopping malls, popular commercial streets and newly opened buildings. Media selection should be based on its own conditions, considering the return on investment, three-dimensional but not all, taking into account long-term and short-term effects.
Sixth, control the details.
The control of details is also a problem throughout the whole process. This mainly depends on the sense of responsibility, carefulness and patience of employees. It can be said that it is the embodiment of the combat effectiveness of the merchant marketing team and needs the support of the internal culture and system of the enterprise.