Basic knowledge of e-commerce: including the definition, classification, characteristics and development of e-commerce, as well as the differences and advantages between e-commerce and other business models.
Network marketing strategy: including market research, target customer orientation, product pricing, promotion strategy formulation, and network marketing skills such as search engine optimization (SEO) and social media marketing.
E-commerce website construction: including website planning, website design, website development, website testing and website maintenance, as well as the process and method of using e-commerce platform.
E-commerce operation management: including knowledge of commodity procurement, inventory management, order processing, logistics distribution and after-sales service, as well as strategies and methods to improve customer satisfaction and loyalty.
E-commerce laws and regulations: including e-commerce related laws, regulations and policies, such as e-commerce law, consumer rights protection law, etc., as well as e-commerce platform rules and policies.
Data analysis and optimization: including the basic concepts and methods of e-commerce data analysis, such as traffic analysis, sales analysis, customer analysis and so on. And how to use data to optimize e-commerce operations and improve sales results.
Cross-border e-commerce knowledge: including the basic concepts and trends of cross-border e-commerce such as overseas warehouses and cross-border logistics, as well as the use and operation management of cross-border e-commerce platforms.
Case analysis and practical exercises: By analyzing successful e-commerce cases, we can learn the strategies and skills of e-commerce operation and conduct practical exercises to improve students' practical operation ability.
In short, the e-commerce training course aims to help students fully understand the e-commerce industry, master the core skills and methods of e-commerce operation, improve the actual combat ability and competitiveness of e-commerce, and lay a solid foundation for engaging in e-commerce industry.