Training in marketing planning is a bit complicated. It is easy to train salespeople, but difficult to train marketing planners. I'll give you a training outline here according to the training of marketing planners to see if it's useful.

First, research training (in the form of market research, so that students can learn to do professional market research)

1, the sales market, specifying the region, characteristics, age, occupation, cultural background, financial strength, preference and purchase choice of the sales target; If it is the planning of the service industry, it is also necessary to know the scope of activities of the sales target, the media that can be contacted frequently and so on.

2, product market, find out the advantages and disadvantages of competitors, sales scope, target consumer market, promotion channels, promotion costs and so on.

Second, guidance and innovation (every month and week, trainees should put forward their own ideas on the following aspects)

1, market situation, put forward reasonable suggestions on production, sales, promotion and service (predict the future trend of the market).

2. Collect after-sales information and give consumers feedback on price, convenience and service. (respond to dissatisfaction).

3, guide the sales, service and other departments in the direction of the next step and focus on solving problems (put forward opinions and ideas on production and management).

4. Put forward reasonable improvement suggestions to the production department, and to a certain extent, it should be ahead of similar products (product upgrade suggestions).

5. Put forward suggestions and opinions on how to innovate products (market innovation suggestions) to the decision-making department of the company in combination with the production cost.

Third, investigation and reference

1. Conduct regular inspections in more advanced areas at home or abroad, mainly to absorb advanced experience and mainly consider how to lead the region (the inspection report must be written).

2, read a lot of industry-related information, combined with their own environment and product characteristics, repeatedly scrutinize and sum up experience (this is guidance, mainly to train personnel to refer to more valuable books).

To really do a good job in training, the trainer's mentality is also very important. Don't be afraid to be the "Whampoa Military Academy" for marketing planning, but work hard to do it. There must be a certain contract to restrain the training of talents, which will save your training cost more.