1, the template website lacks marketing power.
Template website is to choose a website suitable for your own enterprise among similar websites. This kind of template website does not need planning, does not consider the needs of target users, and does not consider corporate image, profit model, product selling point, corporate advantage, corporate reputation and so on. And it lacks marketing power and content that attracts users. Many enterprises say that their online marketing conversion rate is very low, and a lot of traffic enters the website through bidding every day, that is, there is no inquiry, and the website lacks the content that users pay attention to and cannot meet the needs of users.
2. The template website lacks visual sense.
The template website does not need to be designed for the corporate image, and the original materials of the template website are directly used. The stereotyped interface has no luster in front of users and can't attract users well. Only beautiful pages and corporate culture elements can attract users, firmly attract users visually, make users shine, give users a good browsing environment, and let users stay and browse the content.
3. The template website lacks professionalism.
The template website does not consider the needs of users at all, and the whole content is very simple. Just a few product drawings can't guide users well and help them solve problems. Users must be looking for products when they enter the website. They can't see the data they want, can't solve the doubts in their hearts, have no detailed content, can't see the advantages of products, and won't buy products that users don't understand.
4. Lack of development of template websites.
The template website is built with open source programs, and many background programs are written dead and cannot be changed, which greatly restricts the website. Simple functions can still be satisfied, but with the long-term development of enterprises, functions need to be more and more powerful, such as membership system, payment system and other functions. These template programs can't be satisfied, and the background program of the template website has no source code, so it can't be upgraded and can't meet the later needs of enterprises.
5. The template website lacks security.
The background of the template website belongs to the open source system, and there are many loopholes. Since it is a template, there will be more than one person using this system. As long as you study this system a little, you can understand its loopholes and it is easy to be broken. If it is breached, people who don't know the technology themselves will deal with the problem in time, and finally the interests of the enterprise will be harmed.
6. The template website lacks optimization.
The search engine algorithm is constantly upgrading, the search engine optimization rules are constantly changing, the overall structure of the template website is chaotic, each module is lifeless, the flexibility is poor, the page code is lengthy, and there are a lot of js codes. The whole website does not conform to the current network marketing optimization, which is not conducive to optimization and is also unfriendly to enterprise marketing promotion.
To sum up, the template website is to apply the existing general website, which is monotonous and has no characteristics, and it is difficult to attract users' attention. Without personalized design, it is difficult to highlight the corporate image, and it is also difficult to meet the marketing plan of the enterprise and meet the needs of users. In the face of fierce market competition, the more choices users have, in order to retain users, it is necessary to improve the exquisiteness of the website and improve the quality content of the website. Only when the user's approval is obtained and the user's doubts about the demand are solved, the transaction will naturally not be a problem. Therefore, Li Cong, the network inheritor, reminds everyone: Don't covet cheap websites, choose personalized marketing websites.