Reform and opening up have improved people's living conditions, mainly reflected in housing conditions. Therefore, in recent years, the real estate market has gradually warmed up, especially after China's accession to the WTO, China's real estate market is bound to set off a new round of market. How to gain profits and develop in this round of market is a topic that many real estate developers have been trying to discuss. Real estate sales are different from ordinary commodities, and have unique laws in target customer groups, marketing strategies and promotion skills. The course of real estate sales training accounts for a large proportion in the whole sales training course in Tan Xiaofang, so today we will focus on the topic of real estate sales and real estate sales training. The rapid expansion of the real estate market has led to a serious shortage of marketers. In order to improve the efficiency of human resources, every real estate sales department wants to attract and retain talents. However, "the tree wants to be quiet but the wind does not stop." At present, the turnover of personnel in the real estate sales department is very strong, mainly because few companies can provide a perfect learning system, so that outstanding talents will soon feel "thirsty" and constantly need to find new "water sources". To this end, strengthening training, encouraging communication and learning, and implanting learning ability into the company's operation are not only a lifestyle of the sales department, but also the biggest "source" to seize market opportunities. JudyRosenblum, former vice president and learning general manager of Coca-Cola Company, pointed out: "As long as you look at how customers change and how the competitive environment changes, you will understand how important learning is to enterprises." Teacher Tan believes that customer-oriented and market-oriented are the biggest characteristics of the sales department. Customer's perception ability, customer's aesthetic ability and customer's awareness of rights protection are constantly improving, and the changes in the market are even more dazzling. If you want to adapt to change freely, you must keep learning and never cling to the old model of "fool machine" To this end, real estate enterprises should not only establish an effective and feasible training system to adapt to market changes, but also let every employee have a sense of crisis and worry that their own development can not keep up with the pace of enterprise development. This kind of learning is effective. Only in this way, training will not be a passive "throwing money" by active leaders and employees. At present, the competition in the commercial society is fierce and the pace is fast. In the past, it was difficult to adapt to the current pace of development by going it alone, and it was more the cooperation and cooperation of the team that could be invincible in the tragic shopping mall. The sales of real estate projects are also based on the effective cooperation and smooth cooperation of the team, so the projects can be sold and the profits can be maximized. Therefore, the establishment of a real estate sales team is the most important part of the whole project. When it comes to the sales of real estate projects, it is natural to think of handsome men and beautiful women in the lobby of the sales office, all dressed up and imposing, running around between models and customers, explaining to customers eloquently, thus realizing the signing of one order after another. Admittedly, this is the main form of real estate sales, and it is also the unanimous view of most people on real estate sales. Teacher Tan Xiaofang said, however, to achieve faster and more benign sales of the project, it is limited to rely only on the real estate consultants on the spot. It is also necessary to expand on-site sales, introduce a set of on-site sales mechanism, and realize a three-dimensional sales network system combining internal and external, which is the complete and ultimate form of real estate sales. The form of infield sales is the basic skill of each project, so I won't go into details here. I will focus on analyzing and exchanging the main forms of outfield sales with you. There are several kinds of people in field sales: old owners, agency companies, personal agents, full-time field sales representatives and part-time field sales representatives. Now Teacher Tan will share with you the "Eleven Elements of Real Estate Sales": 1. Real estate II. Sales staff. Guest 4. Sell yourself. Sales developer 6. Sell real estate. Live explanation 8. Bring high added value to customers. Manufacturing urgency 10. Sales suggestion 1 1. Billing training for many years Therefore, in my real estate sales class, I will generally increase my efforts to solve this problem-the Japanese marketing great god market originally said: sales are hard work with high salary and easy work with low salary. You know, for salespeople, the return here is not just a financial return, but the return that sales can bring you is all-round. Teacher Tan Xiaofang said that there are probably the following points: (1) Freedom: We often hear friends complain that this kind of work is too mechanized and boring. If it weren't for my life, I would have resigned. You should feel honored at this time, because the sales job you are engaged in is a highly independent job. You can give full play to your initiative and win the success of your career with your resourceful ability and perseverance. One of the reasons why we love sales work is that it has the freedom of expression. In sales work, you can chat with customers and talk about news, weather, children, fashion and ball games ... What else can you do? In addition, the freedom of sales means that all decisions are in your hands, and all control is in your own hands. You can be a hard worker with high income or a light worker with low income. (2) Interesting sales work is fresh and interesting. You know, in this world, how many people work for a living. Everyone says that people engaged in the IT industry have high incomes, but who knows their pain? Are you willing to talk to machines all day, or are you willing to deal with different people and keep fresh anytime, anywhere? (3) A sense of accomplishment Sales can give you a strong sense of accomplishment. When you see your clients with their children enjoying family happiness in a beautiful community, you will feel extremely honored: I helped them find a happy place to live! (IV) A world with unlimited income Teacher Tan Xiaofang said that in the sales industry, you can achieve the success you expect. No one can limit your income except yourself, which is endless. (5) Challenge sales, there are challenges almost every day. This is not available in other jobs. These challenges always inspire you to go forward, not to flinch and fall. You know, sales are very unpredictable. Before sunset, you may not be sure that there will be no chance today. You never know what opportunities you will have one day and when you will win new customers. For salespeople, every day is a new challenge and a new experience. We may experience the excitement and satisfaction from the highest point to the disappointment and discouragement from the lowest point in one day, and then stumble back to the original peak the next day.