What are the questions about interviewing users? This is what many small partners who want to engage in operations or business will want to know. Teachers in the HR industry for many years, interviews 1000. At this time, I will share with you the common problems of user operation, hoping to help the small partners who intend to engage in user operation ~ 1. Please introduce yourself first, and answer the hint: it is too common for ordinary people to answer this question, just saying their names, ages, hobbies and work experience, which are all in their resumes. In fact, what enterprises want to know most is whether job seekers are competent, including: the strongest skills, the deepest knowledge field, the most positive part of personality, the most successful things they have done, the main achievements and so on. These can have nothing to do with learning, or they can be related to learning, but only by highlighting positive personality and ability to do things will enterprises believe it. Hello, leader, it is a great honor to have the opportunity to participate in this interview. I was in charge of XX Department of Student Union in a university, and organized and planned a campus activity for 800 people. At the end of the activity, 180 people successfully advanced, which cultivated my hard-working ability, organizational ability, planning ability and communication ability. I am interviewing for the position of XX in your company, hoping to have the opportunity to study in my dream place. Thank you 2. What shortcomings do you think you have? Answer hint: the probability of asking this question is very high. Usually, HR doesn't want to hear what the shortcomings are. If the job seeker says that he is narrow-minded, jealous, lazy, angry and inefficient, the company will definitely not hire you. Never be smart enough to answer "My greatest weakness is to pursue perfection too much". Some people think this answer will make them look better, but in fact they are already in jeopardy. HR likes job seekers to talk about their own advantages, add some minor shortcomings in the middle, and finally turn the question back to the advantages and highlight the advantages. Enterprises like smart job seekers. Answer reference: It can be said that people with junior qualifications and no experience will be lacking in their work. Secondly, sometimes you are impatient, and people who are inefficient are often more anxious. However, I usually try to calm my emotions, learn to listen and slowly change my occasional impatience. 3. What are your requirements for salary and treatment? Answer tip: If your salary requirement is too low, it is obviously demeaning your ability; If the salary you ask is too high, it will appear that you are overweight and the company cannot afford it. Some units usually budget the positions they apply for in advance, so the first price they offer is often the highest price they can offer. They only ask you to confirm whether the money is enough to arouse your interest in the job. Reference: Reference 1: Hello, leader. According to my interview, how much salary do you think I can get? Thank you for reference 2: Hello, leader, because I don't know the specific salary structure of our company, including performance and year-end benefits. You can say it briefly first. Thank you. What do you think of overtime work in the company? Answer tip: In fact, many companies ask this question, not to prove that you must work overtime, but to test whether you are willing to contribute to the company. Hello, leader, if it is a personal efficiency problem, I will try my best to improve the efficiency, complete the work arrangement within a reasonable time, and never use overtime to make up for my work efficiency problem; I will be forced to work overtime if my job requires it. I am single now, I have no family burden, and I can devote myself to my work. Moreover, I will improve work efficiency and reduce unnecessary overtime. Do you have any career plans in 5.3-5 years? Answer Tip: This is a question that every candidate doesn't want to be asked, but almost everyone will be asked, and more answers are "managers". You know, HR always likes enterprising candidates. If you say "I don't know" at this time, you may miss a good opportunity. The most common answer should be "I am going to make a difference in the field of XXX" or "I hope to develop according to the management ideas of the company". Hello, leader, in 3-5 years, my goal is to overfulfil my work and make myself successful in the field of work; In terms of industry, I hope I can become an expert in this field in the future. According to the development and progress of the company, I can make progress with the company and achieve a win-win situation. 6. What do you know about our company? Answer hint: This question examines the job seeker's understanding and enthusiasm for the company. For job seekers, the best answer to this question is your job interview, which is an important killing tool. Your interview work can be competitive product analysis, industry report, job interpretation, product introduction, etc. This fully reflects your intention and your understanding of the company. Answer reference: hello, leader, I understand through simple. Knowing that our company's main product is XXXX, our existing media platform is XXX, and channel cooperation includes XXXX. 7. If the company hired you, how would you work? Answer prompt: ① If the applicant lacks sufficient understanding of the position he is applying for, it is best not to directly tell the specific methods of his work. (2) You can try to use circuitous tactics to answer, such as "first listen to the instructions and requirements of the leaders, then understand and be familiar with the relevant situation, then make a short-term work plan and report it to the leaders for approval, and finally carry out the work as planned." Let's give an example to introduce it in detail. For example, if you apply for user operation, you can answer: Hello, leader, if the company hires me, my specific work arrangement order is as follows: user survey-content production-channel selection-data feedback-adjustment and optimization. The specific idea is this. First, I will implement the company's existing platform. 8. Do you have any questions? Answer prompt: This question of enterprises seems to be dispensable, but it is actually very critical. Enterprises don't like people who say "no problem" because they attach great importance to employees' personality and innovation ability. Enterprises don't like job seekers asking questions about personal welfare. Answer the suggestion: Does your company have any training plan for new employees? Or what is the promotion mechanism of your company? Enterprises will be very welcome, because it reflects your enthusiasm for learning, your loyalty to the company, and your self-motivation. 9. How do you understand user operation? Answer suggestion: There are many definitions of user operation in the market, and each company has slightly different responsibilities for user operation. However, according to their respective JD and actual work, they mainly focus on: acquiring new customers, retaining promotion activities, and paying for transformation to prevent loss. That is, we often hear "innovation, retention, promotion and transformation". Answer: I personally prefer to understand that user operation = increasing the number of users+increasing the value of users. Briefly explain the common definition in the market or the definition of a big coffee you like, and then give your answer based on your own work experience and cognitive point of view. Of course, this place can also be supplemented: give your understanding according to the position you are interviewing at present, such as the primary user operation you are interviewing, which is biased towards implementation, mainly to solve XX problems. 10. How much do you know about the new methods in the market? What methods are you practicing? Answer suggestion: for this question, on the one hand, it is to assess the accumulation of your daily operation professional knowledge, on the other hand, it is to examine your practical experience. What is taboo in this place is only the way of spending money, because everyone knows that spending money, regardless of quality, will definitely attract traffic. Generally, interviewers pay more attention to how you can get customers at low cost, even for free; Secondly, how did you explore the growth mode suitable for your project and summarize your growth methodology in the whole process? Answer ideas: To answer this question, first talk about the mainstream ways you know, so that the interviewer can see the accumulation of your professional and daily knowledge. When you come back, suggest the form of total score. For example, you can say: there are many ways to pull new ideas in the market. I know that the ways are paid and free, and the mainstream of payment is XXXX；; ; Free XXX (from the channel dimension, there are two ways, online XXXX and offline XXX). Secondly, talk about what you have actually done, and introduce the core factors such as the goal, product stage and budget of your project in one sentence. For these reasons, you adopted the growth model of XXXX and achieved XXX. Finally, if you have any growth experience, you can use 1-2 very concise sentences to sum it up. 1 1. If you operate as a user, how do you operate our current project? Answer the suggestion: the biggest trap in general is to start answering the question directly. Barabara said a lot, which may have been found by Zhihu and Baidu. Answer train of thought: At this time, if the interviewer does not give preconditions, you should ask the interviewer questions first, such as the current budget cost, the current product settlement, the available resources, the goals you want to achieve, etc. Get to know the background information first. Then according to these background information, combined with the competitive information you know and your understanding of this project, give your own answer. At this time, you won't deviate too much. Even if you deviate, you can let the interviewer see your logic and ideas in dealing with the problem. 12. How did you achieve user growth? Answer ideas: 1. Ensure the indispensability of products-find the highlights of products-find strategic promotion channels-data analysis-put forward ideas-users keep answers and suggestions: (1) 1. Ensure the indispensability of products. Through a large number of user growth cases, we can see that these fast-growing enterprises are * * * and "indispensable" in the eyes of users. Before doing user growth, the operation department should not easily enter the promotion stage. We must first understand what is indispensable to customers and the core value of the product itself, which is very important for users. (2) Find the attraction of the product. The so-called attraction is the function of the product to achieve the ultimate experience for users. "Product Highlights" is a necessary element for user growth. Users who experience "product highlights" will feel that the product is great and will involuntarily share it with friends around them. Therefore, before we do user growth, we might as well ask ourselves, do you know where the highlights of the product are? When the product can't provide users with "product highlights", we need to continue to discuss the development and operation mode until we find the "product highlights" before making a rapid growth plan. (3) Looking for strategic promotion channels is simply those channels with "sufficient flow, less competition and low cost". The growth of many products on the Internet has made great efforts in this respect. For example, how about Zhihu making good use of long tail words, and we search Yii2.0 on the wings of business? What is the cost performance of the system? "When the long tail word" Why doesn't Buffett buy Bitcoin "appears in front of the search results, it is the Zhihu page. This low-cost long-tail word promotion strategy has played an extremely important role in the rapid growth of users in Zhihu. Finding a strategic promotion channel that conforms to the development of its own products is the first step to realize the rapid growth of users. (4) Data analysis is the premise of rapid growth of users. At this stage, the growth analyst and the data operation should analyze the initial user data of the product together to find the user groups with different characteristics. First of all, we should distinguish between active users and inactive users. When users analyze data, the growth team also needs to communicate with users through interviews or communication tools to investigate users' feedback and suggestions on products. The main person in charge of user growth needs to collect these data and write a summary to understand the promotion of user growth. (5) Putting forward ideas and creativity is a catalyst for user growth. The growth department needs a series of ideas to form a driving force for steady growth. We need to record anyone's thoughts. Some ideas can be realized immediately, and some ideas are suitable for realization among products. How to collect, record, organize and recall these ideas in real time is a very important ability. The person in charge of growth should stimulate the imagination of the team and the company and discuss as much as possible with the brain wide open. No matter how crazy the idea is, it deserves respect. Everyone puts forward all kinds of ideas in their respective fields and knowledge systems, and a recorder is needed to record these ideas in a library according to a standardized template, so that they can be called at any time in the future. (6) The cost of retaining new users is always higher than that of retaining an old user, and the communication effect of old users is greater than that of channel promotion. Therefore, improving retention is very important for products. There are three stages of reservation: initial reservation, medium reservation and long-term reservation. Among them, the initial retention is the most critical, and the initial retention represents whether the product itself has user stickiness. The initial retention time span can be one hour, one day or longer, depending on different commercial products. The product itself plays a great role in the initial stage, and the mid-term competition is the continuous attraction of a product to customers, so that they can develop the habit of using it. At this stage, it is the core key to satisfy users in the service and experience of products. As for long-term retention, it needs product update iteration, and the product does bring great value and convenience to users, so customers will continue to use it. Therefore, in addition to the continuous updating and iteration system of the business wing, the e-commerce system also needs to have the indispensable value of its own products. 13. How did you improve the user conversion rate? Answer suggestion: Choose the right user marketing department to put it into various channels to attract users through products, services and content, but users in different channels have certain differences. For users of different channels, the market needs to develop different push and landing pages to improve pertinence. The product department should also care about the classification of users, and formulate different operation strategies or optimization methods for different user groups through the user's use behavior on products. The sales department should find the right audience and decision makers according to the results of communication with users, which is also a process of finding the right users. The best conversion path is to understand the differences between different user groups. In this process, we will find many so-called transformation points and analysis points, which will help us improve the transformation. Reducing the cost of users is to help us improve the conversion rate of users. The popularity of Taobao and Meituan is to save costs for users, not only in consumption cost, but also in time. Therefore, in the case of decreasing traffic and user conversion, more users can be retained by simplifying the user conversion path. Starting from the purpose of new media operation, it has been determined that every step is reasonable and cannot be optimized. What is the specific significance of transformation to improve the conversion rate? If it is concerned, then in the case of investing in external channels, close notes = channel traffic * conversion rate. The most effective way to increase attention is to increase traffic. Choosing the right promotion channel will promote the conversion of users. The choice of channels should aim at user transformation. Only when the target is determined can we clearly judge what kind of communication channels our target users are suitable for, because the audiences of Weibo, WeChat and Headline are different. The best transformation strategy to find the pain point: when looking for the pain point of users to write a copy, they are easy to fall into the area of self-satisfaction. Let users know nothing, so first of all, you have to determine what your product is and determine the needs of users in order to stimulate users. Scene: subway advertisement, Weibo advertisement. Friends circle advertisements can be used as traffic portals. When users' needs are stimulated and optimized in a scene, users will not feel abrupt or inappropriate when they see the corresponding content in a certain scene, thus improving user conversion. Transformation incentive: Transformation incentive is the key to induce users to transform. Through some conversion incentives, users will have the psychology of "losing without scanning the code" and give them a reason and motivation for conversion. 14. How to improve user stickiness? Answer suggestion: Please refer to the following six answers: (1) To have a clear positioning, you should distinguish yourself from your competitors and tell users a different you. Positioning can solve the needs of some people. For example, Jiang solved the niche demand and the strategic positioning of youth wine, and let him attack the liquor industry by encircling the city from the side and the countryside from the countryside. The strategy of liquor+internet made Jiang occupy a place in the post-80 s and post-90 s. (2) Building a Super Platform Mode In today's mobile Internet era, many big-name enterprises have built their own "super users" by using the platform mode, such as Apple App platform, Ctrip travel platform and Tencent social platform. Including Ma Yun, they are not e-commerce companies, but e-commerce platforms. (3) Create your own "explosive models" In this Internet era where traffic is realized, many fans will eventually become "dead fans" or "zombie fans", but if properly used, these dead fans can be resurrected and become their own "super fans" or "super users". When there are enough "super users", you will get all the "explosions". (4) Brand awareness. Without brand awareness, no platform can integrate good resources. In the future, brands without fans will die. Even if you have good resources, you won't have strong "resource mobilization ability". For example, "Apple" is the world's largest brand mobile phone, so it can call developers well. (5) In the era of mobile Internet, there must be high-quality content from the media and the era of short video and live broadcast. The key to maintaining and creating "super users" is to have strong content; "Content is king" has always existed in the webmaster era and has never changed until now. Logical thinking and papi sauce are very popular, including many online dramas, because their own content is very good. (6) Continuously providing users with value is "customer success" for companies providing enterprise services. When they sell their products, they should think about how my products can help you create value. After the customer buys it, I want to explore how to help you create value faster and better. Because users buy your products essentially to solve problems. Therefore, the "good" service in the eyes of users may be more about whether you are providing him with continuous value. This value will increase with his personal level, and the level of your output will continue to increase. More job information can be obtained by replying to the job interview ~ remember to like it and collect it if it is useful, so as not to find it ~ ~