At present, the development of China's logistics industry has not broken geographical boundaries and departmental monopoly, and it is still in the process of transformation from traditional warehousing and transportation enterprises to logistics enterprises, and it has not really looked at logistics management from a global perspective. Then, the following is the analysis of logistics innovation of supply chain management system that I compiled for you. Welcome to read and browse.
(A) the innovation of logistics service concept
To establish a new concept of logistics service is to establish the concept of customer demand first. This requires enterprises to change the main idea of obtaining economic benefits by economies of scale in the past and establish new logistics services that meet the needs of diversification and even customization.
1. Introduce advanced logistics service concept. As a bridge and link between production and reproduction, production and consumption, logistics needs strong services. The definition of logistics industry abroad belongs to service industry. Therefore, the core concept of logistics is the service concept. To learn advanced logistics operation methods, we must first master advanced logistics concepts, that is, the concept of customer service (cs) or customer value (CV). The basic method to determine the level of logistics is to seek the strongest demand desire of customers through customer interviews, customer demand surveys and third-party surveys. Secondly, logistics services with the goal of comprehensively enhancing customer value. By analyzing whether to create value for customers in the supply chain, whether to improve the economic benefits of customers, whether to realize the differentiation of customer service relative to competitive enterprises, and expand the added value with less cost.
2. Innovation of logistics service content. As customers' expectations for service and value are getting higher and higher, logistics management must be customer-oriented, redefine and design the content of customized logistics services, innovate service content on the basis of functional services such as transportation, warehousing and distribution, and provide differentiated and personalized logistics services for customers.
First, from basic logistics services to value-added services. Modern logistics services should constantly develop comprehensive services and packaging services according to customer needs, including distribution and processing, personalized packaging, product recycling and other businesses. On this basis, we should strengthen value-added services and show the differences with market competitors with personalized service content. Take customer value-added experience as the service tenet, and create benefits with service quality.
The second is to extend from logistics function service to management service. Logistics service is not to complete multiple logistics functions under the management of customers, but to organically connect all logistics functions by participating in the logistics management of customers, so as to realize efficient logistics system operation. Therefore, when developing logistics service projects, enterprises should make a fuss about the service content of logistics management, including customer logistics system optimization, logistics business process reengineering, order management, supplier coordination, customer service and so on. , so as to provide customers with integrated logistics solutions and achieve customer satisfaction. One stop? Service.
Third, from physical services to information flow and capital flow services. The basis of logistics management is information, which is to control real logistics with information flow, so logistics service should provide both information flow service and real service. Enterprises are logistics function undertakers, not logistics managers. In order to form a strategic partnership with customers, enterprises must participate in the supply chain management of customers and realize the cooperative operation of product flow, information flow and capital flow [6]. For example, providing customers with cash flow services such as collection and early payment.
3. Innovation of logistics service mode. Enterprises should participate in the logistics management operation of customers from beginning to end, and change the traditional relationship with customers by establishing effective communication channels with customers. A knot? Choosing transaction mode is a modern service mode to work out logistics solutions with customers. At present, many logistics enterprises have established a joint office system with the logistics personnel of both customers, or set up an operation team composed of logistics personnel from both sides to deal with problems in daily operation in time, which embodies the characteristics of working together with customers.
(B) Enterprise logistics organization innovation
Because of the dispersion of logistics activities and usually cross-industry operation, there is no absolutely right or wrong organizational structure, and there is no logistics organization design method suitable for any enterprise, because the environment and characteristics of enterprises themselves are different. Therefore, managers should innovate according to different situations in the development decision of organizational model. However, for most enterprises, there are some general principles and models to carry out logistics organization innovation.
1. Logistics organization changes from intelligence to integration. Integrated logistics organization breaks the logistics management mode based on division of labor and functional specialization, and combines logistics activities such as procurement, storage and transportation, distribution and material management into an integrated organizational unit, forming an integrated logistics organization framework within the enterprise.
2. Establish a process-oriented horizontal organizational structure. In view of the inherent efficiency loss of traditional enterprise logistics activities, modern enterprise logistics organization must change from the past functional type to the customer-centered process-oriented type, and reduce the non-value-added activities within the organization to the minimum, thus improving the cost, quality, service and speed of enterprise management. At the same time, it is necessary to reduce the middle management of enterprise organizations, shorten the information communication channels, eliminate the phenomenon of bloated institutions and slow response, and realize the transformation of logistics organizations from vertical to flat.
3. Virtualization of logistics organization. Virtual organization is an organic combination of existing task-based enterprises and resource-based enterprises, which makes it have the ability to respond quickly to market changes, strong organizational flexibility and easy to disperse logistics risks. With the development of information technology, enterprises rely on their core competence of logistics operation to connect and integrate upstream and downstream supply chain members through electronic networks to jointly complete logistics activities. Therefore, the construction of cross-organizational logistics information system is the key to the smooth operation of virtual organizations.
4. Conclude a logistics strategic alliance and participate in the competition with the overall advantages of the supply chain. The formation and development of value chain not only changed the internal organizational structure of traditional enterprises, but also changed the relationship and structure between industries, resulting in third-party and fourth-party logistics organizations. Logistics strategic alliance is also an organizational innovation that effectively utilizes the dual advantages of organization and market. Through cooperation, we will become long-term and stable strategic partners of core enterprises, participate in domestic and international competition with the overall advantages of supply chain, improve the competitiveness and market share of China products in domestic and international markets, and achieve mutual benefit and win-win results.
(C) Logistics management technology innovation
Logistics management innovation, as a new profit source of enterprises, should rely on the network and e-commerce to realize zero inventory and less inventory for manufacturers through intensive and modern management, shorten the product operation cycle and meet the needs of enterprise logistics management. The ways of technological innovation in logistics management are mainly manifested in the following aspects:
1. Use high-tech logistics facilities and equipment to improve logistics management technology. China enterprises should seize the opportunity of China's accession to the WTO, actively introduce foreign capital, advanced technology and management experience, and transform our logistics facilities and equipment, including ordering, purchasing, maintenance, service, trade, storage and transportation. This will help to break the backward concept that enterprises only pay attention to the immediate vested interests and the low-level expansion and monopoly protection of their own departments, thus narrowing the gap between China's logistics industry and modern logistics.
2. Optimize supply chain management by using information network technology. The innovation of enterprise logistics management in China should rely on the network and e-commerce, transform the traditional logistics business process through intensive and modern management, and use ERP, BTB, BTC, CRM and WEB technologies to form a dynamic, virtual and global networked supply chain network for upstream and downstream enterprises. From every process of product design, demand forecast, foreign negotiation and outsourcing, manufacturing, distribution, storage and transportation, and customer service, the most reasonable value-added can be realized.
3. Promote the modernization of logistics management by informationization of logistics management. Modern logistics management is mainly reflected in the development and application of logistics informatization. Therefore, enterprises should increase investment and establish a computer-supported logistics information system. In addition, multimedia technology also plays an important role in logistics activities, realizing the visualization function of goods storage and providing customers with real-time query of goods delivery.
(D) Logistics management system innovation
It is necessary to establish and improve a new logistics management system, supplemented by a reasonable operation mechanism, and ensure that the logistics management function runs through all aspects of logistics service construction, planning, organization and coordination from the enterprise organization. For example, set up a logistics leading group, set up a logistics management department, exercise the logistics management functions before delivery, during delivery and after delivery, and implement the specific planning, design and organization management of the supply chain. Can you build it, too Logistics coordination meeting? System, led by the core enterprises, held once a month or irregularly. Industry associations and scientific research institutes can also be invited to study the development of enterprise logistics, promote major projects and implement logistics policies.
(E) Pay attention to the training of logistics talents
In order to realize management innovation, logistics enterprises must rely on logistics professionals with comprehensive quality, and enterprises must attach importance to the cultivation of logistics talents in developing logistics. Therefore, enterprises must vigorously cultivate modern logistics management talents, strengthen cooperation with management consulting companies, actively participate in high-level logistics training courses organized by consulting companies, and cultivate a group of advanced logistics technical talents; Establish a logistics operation demonstration zone, cultivate technical backbones, and strive to establish a talent competition mechanism for the survival of the fittest in the logistics direction; Strengthen the extensive communication between theory and practical workers, strengthen the study and reference of advanced experience of logistics management in developed countries, and form a group of innovative logistics management talents.
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