The first chapter reveals the "marketing black box" that has been sleeping for two thousand years: the original pillar of performance.

The first section of Athena's wisdom enlightenment: the marketing secret of "Parthenon"

What are the main reasons for the failure of small and medium-sized enterprises in the world?

Section 3 Tunnel Vision VS Funnel Vision: Marketing "Combination Boxing"

Tool: enterprise marketing benefit grade evaluation form

Chapter II Performance Platform: Key Marketing Vision

Section 1: Survival differences between Siberian tigers and whales: market segmentation

Section 2 Main Subdivision Variables of Consumer Goods Market and Enterprise Market

The way to survive in the era of extreme competition: product differentiation

The fourth part is "different": nine ways to find differentiation.

Case: YKK, very young, Brother Sharp.

Chapter III Optimization: Advantage Thinking of Performance Growth

Section 1 in-depth test: You must know the income-check your sales source.

Section 2 "Best" Marketing Profit Formula: Annual Turnover Formula

Section III Business Geometric Growth Criterion: Three-pole Strategy for Performance Growth

Enterprise Growth Questionnaire: 30 Test Forces for Multiplying Efficiency

Chapter Four Ten Golden Strategies for Performance Growth: Achieving Extreme Performance

The first section puts forward "unique sales proposition": irreplaceable uniqueness.

The second section provides "the temptation that customers can't refuse": risk reversal strategy.

The third section opens the "foundation of explosive growth of enterprises": hound program

In the fourth quarter, the "KAM offensive" was launched: the front end was tied and the back end benefited.

Section V: Establishing the relationship of "interests of subject and object": competition → concurrence → competition.

Section 6 Casting "Marketing Cornerstone": Guiding Customers to Buy

The seventh part is "personalized service quality ring": platinum scheme of service quality management.

Section 8 Developing "Vertical and Horizontal Two-way" Sales Model: Up-selling and Cross-selling

Section 9 Mining "Unearthed Gold Mine": Marketing Activities for Existing Customers

The tenth section reveals the "sharpest marketing weapon": anti-marketing

Tools: unique USP design, customer recommendation system, the idea of identifying key customers through segmentation, finding partners, and a multidimensional measurement table that captures customer service quality perception and expectation.

The fifth chapter is the ultimate expression of the truth: learn to be invincible.

The most despicable trade secret in the first section! : Confusion about "hidden rules"

Section 2 "Ten Deaths in Marketing"&; "Ten Commandments of Marketing"

The third section obtains the biggest leverage: the most valuable asset of the company!

Simulated actual combat exercise: "super marketing combination" auction