First, the basic knowledge entry level

1. Basic knowledge of drugs

Including the concept, pharmacological action, classification, trade name, generic name, chemical molecular formula, several common competing products with the same curative effect, usage and dosage, drug dosage form, combined medication, and basic requirements for drug production, transportation and preservation.

2. Simple basic medical knowledge

Understand the common diseases, clinical manifestations, treatment methods, drug-related knowledge, advantages and disadvantages of combined medication, basic anatomical knowledge, blood routine/urine routine and other basic report forms in the department where the drug is located.

3. Basic sales knowledge and marketing theory

The essence of medicine representative is medicine sales, which is a branch of commodity sales, including the 5W2H theory of sales, sales communication skills, the seven elements of the project and the theory of expanding new customers. (There is a very detailed practical explanation in Zhiyao Kezhiyao College)

4. Relevant trade terms of medical representatives

Big bags, agents, hospitals, pharmacy departments, drug discount rate, channel distribution, commercial companies, terminals, cross-selling, flying goods, pressing goods, two-vote system, graded diagnosis and treatment, consistency evaluation, winning the bid, value-added tax, and hospital grade. ...

Enter the pharmacokinetic circle and pay attention to how industry leaders explain these concepts. After a hundred times, you will know to prevent arrogance.

5. Relevant laws, regulations and legal knowledge

Measures for the Administration of Toxic Drugs for Medical Use, Catalogue of Administrative Protection of Drugs, etc.

Just know the names related to the law and look them up when necessary. As a commodity, drugs should also be bound by the laws of various countries, and the relevant provisions of the Drug Law should also be understood.

Second, the entry level of soft skills.

The faith of not giving up, the confidence of doing well.

Strong communication skills and affinity.

Collect and master information

To be a medical representative, you should learn to listen to all directions, be able to use various channels and news to collect and master relevant and useful information, make good use of information, and be able to prescribe the right medicine and hit the nail on the head.

It is a skill to collect product information, department information, customer information, enterprise information, competing product information and industry information.

You can exercise your market analysis ability by upgrading to a higher level.

Execution and logical thinking

Execution is very important, and the action of medical representatives is also very clear, that is, to incite doctors to prescribe and increase the sales of their own drugs.

The "academic school" is definitely more skillful than selling drugs frequently. A representative with flexible mind, changeable thinking and rich professional knowledge is a representative with logical thinking and judgment, and knows how to sum up these skills by himself.

Third, the entry level of hardcore skills.

1. English listening, speaking, reading and writing

2. Conduct high-quality scientific meetings.

3. Customer's ability to manage and grasp key customers

About income from pharmacology?

Judging from the overall situation of the industry, the average salary level of medical representatives who have just started is around 8K. The basic salary+subsidy+bonus of pharmaceutical representatives from foreign companies and some state-owned enterprises can earn about 10 thousand a month. At present, medical representatives are more professional in sales, and they get more for more work. If you can master the skills quickly and diligently, I believe that it is not a problem to earn more than 10,000 yuan a month.

Medical representatives learn to improve learning tools?

If you are interested, you can learn about the Zhiyaoke APP, which has created a series of training courses for medical representatives. Senior industry professionals will take you to get started, improve and break through, and medical experts will answer your questions.

besides

There is also a complete collection of industry information of drug addicts, which will give you a more comprehensive understanding of the major events in the medical circle.

Academic tools also include users' query tools, such as drug detailed description, department medication, guide literature, consistency evaluation, bid winning, medical insurance and so on.

Welcome everyone to play on the platform of knowing doctors and acting as agents.