This kind of product video is mainly aimed at three situations: 1, large-scale equipment with difficult operation, and the content can include main links such as installation, work operation specification and after-sales maintenance. These videos can help customers and consumers throughout the enterprise install and maintain their own equipment, greatly reducing marketing costs. The delivery type can be a physical store or an e-commerce platform. 2. Consumer electronic products: mainly use actual demonstrations to show functions. This kind of video can directly promote consumers to place orders. This kind of video can form a unified style according to the overall planning of product series, and it also plays an important auxiliary role in enhancing brand image. 3. Teaching video: For example, hotels, enterprises and institutions publicize a certain operation process, norms, courses or policies, such as new training. People who need training can watch the video directly and watch it repeatedly. Greatly reduce the labor cost of enterprise training.
Second, the application of situational product video
This kind of enterprise product video mainly uses a specific model to interpret the product application and can give a certain story. Let users have a sense of substitution. It has a good publicity effect on the brand. This series style can also be made into different themes according to product planning. Among them, vehicle type selection and detail setting are very important. It is also an important way to directly enhance the image of the product version.
Third, the image concept product video
This kind of product video is mainly aimed at some well-known brands, using micro-movies or other means to interpret the brand connotation and light up the brand image.
Fourth, product crowdfunding short video
At present, there are many crowdfunding channels in the market, from Kickstarter and Indiegogo abroad to JD.COM crowdfunding in China. The global film and television media have cooperative customers. This kind of video has no specific requirements on the mode, and can achieve its desired style and effect in different ways according to the customer's budget and ideas.
The first and second types are suitable for corporate promotional films.