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What is telemarketing for?
Telephone sales work content:

1, responsible for collecting and communicating new customer information and developing new customers;

2. Communicate effectively with customers by telephone, understand customer needs, find sales opportunities and complete sales performance;

3. Maintain the business of old customers and tap their greatest potential;

4. Communicate with cooperative customers regularly and establish good long-term cooperative relations.

Telemarketing with telephone as the main means of communication is usually a mode of active sales by telephone. With the help of the Internet, fax, SMS, mail delivery and other auxiliary methods, we can contact customers directly in the name of the company through special telephone marketing numbers, and use the company's automated information management technology and professional operation platform to complete the main marketing processes such as product promotion, consultation, quotation and confirmation of product transaction conditions.

"Talking to people who don't need it is a waste of time and money" is the eternal truth of telemarketing. If the telemarketer always talks to unwanted people in the sales process, even if he/she does well in other aspects, there will be no good performance.

Give a simple example: when a telephone salesman selling central air conditioning keeps calling some enterprises in Kunming, the result is that there is no sales performance for half a day. This is mainly because he/she has a problem with sales skills, but because he/she is talking to unwanted people (enterprises). Because Kunming is a "spring city" with four seasons like spring, the demand for air conditioning is small.

From the marketing point of view, this is a customer orientation problem. Similar to telemarketing, no one needs it.