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Seeking Song Shanmu's entrepreneurial experience
1991August, Song Shanmu came to Shenzhen, and his motivation was simple-to buy a cheaper computer. I didn't expect my wallet to be stolen just after getting off the train. In desperation, he had to sleep on the lawn opposite Shenzhen Bookstore, which is now the site of Wang Di Building. Born strong and optimistic, Song Shanmu looked at the moon in the sky and thought: The moon and the sun always shine their light and heat on the earth without stint. If one day, I have my own business, the name is "SUNMOON (Japanese and Japanese English)." -This is the origin of the name Sam Training.

The next day, Song Shanmu used his last few dollars to go to a snack bar for breakfast. While eating, he accidentally caught a glimpse of a computer in the back room, but the menu in the shop was handwritten and scrawled. Since there is a computer, why not print the menu but write it by hand? I didn't know the boss would not use it until I asked! Enthusiastic Song Shanmu immediately printed a copy for the boss. Through this incident, he found that although ordinary people can afford computers, most of them can't use them. This is by no means an individual phenomenon, but a common phenomenon.

Later, he found a job as a computer programmer in an electronics factory and met the opportunity to write financial software packages for a large enterprise. After a month of sleepless nights, Song Shanmu completed the task with good quality and quantity ahead of schedule, thus digging the first bucket of gold in Shenzhen-40,000 yuan. Diligent and discerning.

Song Shanmu returned to Shandong, resolutely resigned as a university lecturer and returned to Shenzhen. He remembered an example of a restaurant owner who couldn't use a computer. In Shenzhen, ordinary people can afford to buy computers, but few people can use them. They want to learn how to use it, but no one teaches them. This is just a blank spot in the market. As the saying goes, "it is better to teach people to fish than to teach them to fish", and people's needs are always successful! So he came up with the idea of "training computer engineers in China". Keep your word and never delay. 199 1 year1month, Song Shanmu rented a classroom. That night, he cut A4 paper into nearly 100 pieces of paper, wrote down "Computer training, charging 80 yuan" with a ballpoint pen, and stuffed it into residents' mailboxes and doors overnight. A few days later, he welcomed his first student. Without manpower, he was too busy to make propaganda in class, take registration, assemble computers, compile teaching plans and print teaching materials. The efforts during the pioneering period won the recognition of the students.

In order to expand publicity, Song Shanmu also thought of a coup-advertising in the cinema. Once, in the most famous cinema in Shenzhen-Nanguo Cinema, the audience often heard "Sam trained a teacher, and someone was looking for him outside!" Broadcast like that. In this way, people who often come here to watch movies will soon know that there is a computer school called Sam Training.

So far, many of Song Shanmu's views have not been abandoned. Go to Shenzhen, Shanghai, Beijing, Hangzhou, Qingdao, get off the plane and get out of the railway station, and you will definitely see a person holding a big sign that says "Sambucus training meets XXX". How do airport security say you pick people up every day? That person will ask, "No?" Original enterprise management mode

Song Shanmu's chain schools have spread all over the world-Hongkong, Shenzhen, Beijing, Shanghai and Jinan, as far away as Britain, Japan, Canada and the United States. Samwood Education Group ranks alongside Haier and Huawei in the official website. Song Shanmu wears the hat of doctor of management from Cambridge, England, and has two dazzling auras of "civilian educator" and "industrialist".